Overview Sentry Building Innovations is a leading North American manufacturer and supplier of premium roofing and building envelope solutions. With a steadfast commitment to quality, performance, and innovation, Sentry delivers products that protect what matters most—residential and commercial structures across the United States and Canada. Our Mission To provide high-performance building materials that meet the evolving demands of modern construction, combining advanced technology with practical reliability to safeguard homes and buildings from the elements. What We Do Sentry Building Innovations specializes in the development and distribution of cutting-edge waterproofing products, including synthetic roofing underlayments, weather-resistant barriers, and other protective materials for the building envelope. Our growing family of brands includes: – Roofnado™ – Take control with Roofnado™ Roofnado™ is a trusted line of synthetic roofing underlayments engineered to serve as the critical water-control layer in modern roof systems. Designed to manage water before it becomes a problem, Roofnado products protect the roof deck from wind-driven rain, temporary exposure , and jobsite delays—putting control back in the hands of the installer. Built for durability, confident walkability, and long-term weather resistance, products like StormTread™, AnchorDeck™, and Spyder PSU™ deliver dependable performance across a wide range of roofing applications. From new construction to re-roofing, Roofnado underlayments help ensure the roof system performs as intended—day one through the life of the roof. – Spyder PSU™ – The ultimate sand replacement ice & water shield, engineered for modern roofing systems. This peel-and-stick synthetic underlayment delivers aggressive adhesion, reliable UV resistance, and confident walkability—without the mess, weight, or inconsistency of traditional sand-surfaced membranes. Its innovative design features a 3-inch overlap zone that securely bonds to the sheet below, speeding installation while creating a continuous, watertight seal on sloped roofs. Spyder PSU™ puts installers in control with cleaner handling, faster installs, and dependable water protection where it matters most. Sahara™ WRBs – High-performance weather-resistant barriers engineered with DRYZA™ Smart Nano Technology to deliver controlled breathability and dependable protection against air and moisture infiltration. Designed to block bulk water while allowing water vapor to escape, Sahara WRBs support drying potential within the wall assembly—helping protect the building envelope from moisture-related risk. Built for durability, consistent performance, and compatibility with modern tapes and flashings, Sahara™ WRBs provide a critical balance of water resistance and vapor permeability for residential and light commercial construction. Innovation & Quality Assurance Our products are developed with input from contractors and industry experts, ensuring real-world performance under tough conditions. Every product undergoes rigorous testing to meet and exceed industry standards, offering confidence to builders, roofers, and homeowners alike. Why Choose Sentry? – Advanced Technology: Innovative materials that lead the market in strength, breathability, and ease of installation. – Contractor-Focused Design: Products developed with feedback from professionals who use them every day. – Reliable Supply Chain: Streamlined distribution and support across North America. – Warranty-Backed Products: Strong warranties including limited lifetime coverage on many systems. Get in Touch Learn more about our products, find a distributor, or explore partnership opportunities at: www.sentrybuilding.com | Sentry Building Innovations is a leader in developing, manufacturing, and commercializing high-performance building envelope products. Focused on innovation, Sentry addresses the toughest challenges in the building industry, delivering measurable value to its customers. Its product lineup includes Roofnado synthetic roofing underlayments and Sahara™ Weather Resistive Barriers, engineered for durability and efficiency. With a global presence, Sentry excels in research, development, and rapid product deployment.
RoofLink a SalesRabbit company
SalesRabbit is the only true all-in-one field sales management platform. Managing the entire field sales process from first customer encounter to closed won, our sales platform is the complete toolkit to arm your sales team for success out in the field. SalesRabbit’s solution has evolved for more than a decade to include everything a field sales team needs, from DataGrid AI buyer scores and territory management, to gamification, solar design and solar proposals. With SalesRabbit, sales organizations can save money by consolidating several of their single-point software solutions into one easy-to-use platform combined with award-winning support provided by actual humans. SalesRabbit: the one for closed won.
Quarrix Building Products
Quarrix Building Products provides protective solutions for attics, roofs, and walls. From advanced ridge ventilation that enhances airflow to durable composite roof tiles that combine beauty and strength, Quarrix delivers products engineered for performance, longevity, and peace of mind. Our complete line of attic, roof, and wall protection systems helps roofing professionals build better, longer-lasting roofs that stand up to any climate. Quarrix products are thoroughly tested, certified, and backed by an industry leading warranty. | FOR A BEAUTIFUL, HEALTHY HOME INSIDE AND OUT Quarrix provides protective solutions for attics, roofs, and walls. Our durable, high-quality ridge vents, SmartPlug roof patch, pipe flashing, composite roofing and ProTect rainscreen system are designed to safeguard attics, roofs, and walls. Quarrix products are thoroughly tested, certified, and backed by an industry leading warranty. Stop by booth #U20 or visit Quarrix.com to learn more.
PowerWool Insulation Inc.
PowerWool is semi-rigid and rigid mineral wool insulation for residential, commercial, and industrial applications. Approved for use in the USA and Canada. CCMC, CAN/ULC, and ASTM C612 approved. Used in NFPA 285 assemblies to improve fire resistance performance. Available in densities from 3.5lbs to 15 lbs and with warehouses in Washington, Massachusetts, Delaware, and more to come down the road, we are well positioned to help you with your insulation needs. Please call or email us to get a customized quote through one of our authorized dealers or to become a distributor.
POLARHEADS
Polarheads® help crews stay cooler in extreme heat. Its triple-function design blocks direct sun, soaks up sweat or water in terrycloth, then cools as it evaporates. The result is a low-friction, crew-approved solution that helps reduce heat stress risk and heat-related slowdowns without changing how the job gets done.
OfficeTwo
OfficeTwo helps contractors scale by hiring and onboarding skilled professionals in Buenos Aires. We recruit full-time back-office employees who work from our in-person BA office, giving your company reliable support for estimating, project coordination, admin, and more — all operating as a seamless extension of your own team.
HailTrace
Contractors often scramble after a storm, trying to find the right neighborhoods—only to show up too late or in the wrong area. HailTrace simplifies weather for storm response, helping you get to the right area first, sell there confidently, and process claims faster. It starts with HailTrace’s team of Meteorologists mapping storms in real time and sending weather notifications the moment a storm occurs—so you’re not guessing where to go. Once you’re working a storm, HailTrace provides the owner’s contact info, highlights which lost leads were impacted, and lets you deploy teams and track leads throughout the sales process. When it’s time to file a claim, HailTrace’s four detailed weather reports help you identify the exact date of loss and provide the evidence needed to close claims faster.