stYpe is a global leader in camera tracking, object tracking, and rendering solutions for live broadcast, virtual production, and film. Built on real-world broadcast engineering, stYpe delivers the precision and creative freedom that modern productions demand. At the core of stYpe’s portfolio is RedSpy, an industry-defining optical camera tracking system now in its fifth generation, and Follower, a real-time motion capture system for talent and object tracking in AR, XR, and virtual studio workflows. StypeLand with GreenKiller delivers photorealistic chroma keying with exceptional edge quality, shadow preservation, and color fidelity. Now, LuxIQ™, stYpe’s patent-pending adaptive chroma keying technology, takes it further by automatically recalibrating keying parameters in real time as lighting changes, with zero operator intervention. Trusted by the BBC, Sky, Fox Sports, CBS, and many more, stYpe has powered some of the world’s most-watched broadcasts. In 2022, stYpe received the 74th Engineering, Science & Technology Emmy Award for StypeKit and RedSpy. Visit stYpe at IBC to see LuxIQ™ and more in action and discover what’s next in tracking, XR, and live storytelling. | stYpe is a global leader in camera tracking and virtual production technology, providing end-to-end solutions for broadcast, film, and live events. stYpe develops innovative systems that bridge creative vision with technical precision. Its award-winning products, including RedSpy, Follower, StypeKit, and StypeLand, empower productions with real-time camera and object tracking, seamless XR and AR integration, and automated workflows. From live sports and news to cinematic virtual sets, stYpe technology helps creators deliver immersive storytelling with unmatched accuracy, reliability, and creative freedom.
Studio Upgrade
Studio Upgrade builds powerful, creator-first studio systems for content makers, livestreamers, and on-camera pros who want to look and sound next-levelâwithout needing a crew.We specialize in building studio systems for creators who film podcasts, produce video workshops, host virtual meetings, create content for social media, or juggle all of the above. If you’re showing up on camera, we’ve built a setup for itâand made it dead simple to use. Based in Minnesota and led by Upper Midwest Emmy-winner Ryan Grams, Studio Upgrade designs and delivers everything from portable kits to fully customized studio builds. Whether you need a plug-and-play setup, a high-end desk studio, or a full-blown automated control system, we build solutions that are powerful, flexible, and built for real-world use.We offer hands-on consulting, done-for-you studio installs, and support options that meet you where youâre atâso you can focus less on the gear and more on showing up, hitting record, and making your message shine. | We brought a fully operational, no-crew-required podcast and content studio into the NAB Show Creator Lab so you can record real content about the show, not just walk the floor.This is what Studio Upgrade builds for clients. Not a mockup. A working system designed to run without someone behind the scenes.NAB Show created the Creator Lab for a reason. To give you a place to actually make something while you’re here.So do it. Show up. Hit record.Capture interviews, social clips, a mini podcast, or a quick take on what you’re seeing at the show.We’ve handled everything: Three cameras, framed and ready Lighting that’s already dialed in Clean, consistent audio Teleprompter ready if you want itNo digging through settings.No calling over the one person who knows how everything works. No crew required.We’re recording real conversations all day and giving you a finished MP4 file.Led by Ryan Grams, Studio Upgrade designs studios that are pre-configured, repeatable, and built to run without constant supervision.For teams, that means:Fewer bottlenecksLess dependence on a single operatorA setup that actually gets usedIf you’ve ever said, “we should be filming” at a show like this…this is the show where you actually do it. You’re already here. Hit record.
SPROLINK
SPROLINK is a company specializing in the field of video processing, including live broadcast equipment, video processing peripheral equipment. As a creative video technology company, SPROLINK is dedicated to providing not only professional solutions but we are also dedicated to the quality and stability of our brand focusing on what customers need most is our first priority. Our commitment to clients is to keep thriving on innovation and providing creative, attractive and revolutionary solution. We aim to make live streaming easy for everyone | SPROLINK was established in April , 2018 and headquartered in Xiamen, which is a high-tech enterprise integrating R&D, production, sales and service. We adhere to the sacred mission of “making live broadcasting easy in the world” and the great vision of “becoming the leader in corporate live broadcasting and the lawmaker of industry standards”, we commit to providing overall live broadcasting solutions to customers in various industries around the world. Since its establishment, we persisted in exploration and innovation, worked closely with upstream and downstream industries, and successively launched a series of products referring to live broadcast solutions and audio and video processing as its core. Taking use of live streaming to create benefit for enterprises. SPROLINK is dedicated to quality, stability and affordability on where it’s needed most. Creative solutions help our clients to enjoy compelling entertainment experiences and created a various of well-known and most talked about products and events in ProAV industry in past years, with cutting-edge technologies and performance. | Xiamen SPROLINK Science & Technology Co., Ltd., known as SPROLINK,was established in April 2018 and is headquartered in Xiamen, a beautifulcoastal city in Fujian Province. As a high-tech enterprise integrating R&D,production, sales and service, we upholds the mission of “Making LiveStreaming Accessible for Everyone” and great vision “Becoming Leader inCorporate Live Streaming Solution and Standard-Maker of The Industry. Itis dedicated to providing comprehensive live streaming solutions forcustomers worldwide, since its establishment, SPROLINK has consistentlyexplored, innovated and closely collaborated with upstream anddownstream industry partners to launch a series of live streaming productsand video processing equipment. Based on the concept that live streamingcreates benefit for enterprises, SPROLINK products has brought brand newrevolution and change in AV industry. SPROLINK consistently upholds theaim and value that grow up together with clients along with the developmentof the industry, improve the branding, promote the marketing and createbenefit by equipment and service.
Sony Electronics
Sony Healthcare Solutions is a trusted source in providing quality 2D, 3D and 4K medical solutions. Products range from video cameras and displays to recorders, and printers for medical applications, as well as HD, 3D, 4K and 4K 3D monitors. We also offer our Nucleus platform- Integrated digital video-over-IP solution for OR integration that’s scalable and modality neutral, combining video routing, switching, & recording capability with a single connection. | Sony’s Professional Display Solutions group offers A/V, presentation and display products and solutions, including projectors, displays, remote cameras, video analytics and microphones for diverse needs that are developed using customer feedback to solve specific challenges and exceed requirements. With flexible sizes, accommodating price points and various form factors, Sony provides versatile options and the consultative expertise to design and outfit corporate, education, entertainment, simulation, houses of worship and healthcare facilities, among others. | Make the right connections for creative successWhether you are part of an enterprise production team or an individual creator, you have so many workflow options to choose from. Where do you even start?Make the Sony booth (N439) the first stop on your NAB 2025 schedule. Connect with our team of technology experts and start the conversations that will lead you to a world of limitless creative possibilities. You’ll find so much information on the latest in live, news and production workflows, emerging creative tools and services. And get a first-hand glimpse of the latest comprehensive solutions for virtual production. With all that, plus live programming, we just might be your last stop.Visit our web page often for exclusive previews of Sony’s new product announcements and our daily schedule of live demos and panels featuring industry experts. pro.sony/NAB | At NAB Show 2026, Sony is debuting and highlighting solutions across the entire production workflow that create more personalized and emotional viewing experiences, support XR and spatial content creation, provide authenticity, and serve as âThe Power Behind Your Story.â Visitors to Sonyâs booth can attend engaging presentations and talks on trending topics like Content Authenticity, throughout the show featuring notable industry voices including the Savannah Bananas, on-ice DP Jordan Cowan, the AP, PGA Tour, SRO Motorsports, Funicular Goats, and CINELIVE, among others.
SiliconCore Technology
SiliconCore is a fine pixel pitch LED manufacturer, with headquaters based in the Silicon Valley, US. SiliconCore will showcase three pioneering fine pixel pitch LED displays that are enabling advanced content delivery to propel virtual production, simulation, and outdoor digital signage applications into a new era at Infocomm 2023. SiliconCore’s 1.9mm XR LED Display, 1.2mm Modular LED Floor and High Resolution 1.2mm Outdoor LED Displays will feature partner use cases and content supported by Enhance, Virtalis, Colorlight, and 7th Sense, all on Booth 961. For the last 25 years we have been synonymous with industry firsts and pushing the envelope of what is possible. Our dedicated research and development in fine pixel pitch LED engineering continues to propel us forward. | SiliconCore is a fine pixel pitch LED manufacturer, with headquarters based in the Silicon Valley, USA SiliconCore will showcase its pioneering fine pixel pitch dvLED displays that enable ultra low power and high performance displays for lobbies, corporate boardrooms, executive centers, multipurpose environments, digital signage and simulation applications. It’s capability to perform at 240Hz and manage 22 bit processing, ensures the client can experience a premium, high fidelity video experience. This years theme is mobility, introducing our latest 4K Mobile AIO that is also foldable at.78 pixel pitch. In addition, our Enlighten (COB) series will be showcased on a TRAK-KIT system demonstrating mobility and flexibility of these modular displays at .9mm and 1.2mm pixel pitch. As the only dvLED display manufacturer in the world to design and build its own driver chip technology, we have end to end custody of the video signal and better control of each pixel to maximize the image quality. Come and view the latest innovation in fine pixel pitch technology with the industry experts. | SiliconCore Technology is a US-based large format LED display, technology and driver chip manufacturer passionate about innovation. Over the past 25 years, SiliconCore has led the market with advanced LED manufacturing methods that enhance, protect and prolong the performance of LED displays. Its proprietary technologies, including CommonCathode™ and CommonCathode IQ™, produce the industry’s most visually impressive, low power, coolest operating, and brightest dvLED displays. | SiliconCore, a leader in high-performance dvLED display technology, will showcase the impact of 240Hz frame rates on in-camera visual effects at NAB Show 2025 (Booth N3131).The 1.9mm XR LED Display, a modular solution for virtual production and broadcast, and the new Enlighten COB series will be featured, delivering ultra-low power consumption and exceptional performance.The 240Hz demonstration highlights improved motion capture, reduced blur, and enhanced realism for film and TV. LED backdrops are replacing green screens, offering real-time interactive content, instant visual feedback, and reducing post-production costs while streamlining workflows.Enlighten, SiliconCore’s first Chip-on-Board (COB) series, consumes 10-40% less power than comparable COB products and up to 50% less than traditional SMD. It delivers a high dynamic range, from 0.05 nits to 1200 nits, producing richer colors, deeper blacks, and lower operational costs.SiliconCore is the only dvLED manufacturer designing its own driver chips, leveraging Common Cathode IQ technology for superior power management, higher brightness, and longer display lifespans.
Shotoku Broadcast Systems
Shotoku is a leader in high-end broadcast robotic camera systems. From small PT heads up to fully robotic SmartPed robotic pedestals, Shotoku has a solution for every application.The latest version of SmartPed pedestal, including the award winning SoftRail mode, will be on show at NAB. SoftRail provides all the benefits of a free-roaming robotic pedestal with a rail-based dolly system.SoftRail is a new option for the TR-XT control system, seamlessly upgrading systems with SmartPed capability. At NAB TR-XT will also be shown with the latest release of AutoFrame face tracking making operation even simpler by maintaining perfect framing at all times.For legislative TV systems the TG-27 pan and tilt head and Orchestra control system provides all the features you would expect from a system in constant use at some the world’s largest and highest profile Government. | Shotoku is an industry leader in broadcast robotic camera systems. From small PT heads up to fully robotic SmartPed robotic pedestals, Shotoku has a solution for every application.The latest version of SmartPed pedestal, including the award winning SoftRail mode, will be on show at NAB. SoftRail provides all the benefits of a free-roaming robotic pedestal with a rail-based dolly system.SoftRail is a new option for the TR-XT control system, seamlessly upgrading systems with SmartPed capability. At NAB TR-XT will also be shown with the latest release of AutoFrame face tracking making operation even simpler by maintaining perfect framing at all times.For legislative TV systems the TG-27 pan and tilt head and Orchestra control system provides all the features you would expect from a system in constant use at some the world’s largest and highest profile Government.
ROE Visual
ROE Visual is the leading LED creative display manufacturer in the industry. With adaptive LED platforms for every installation, they’re committed to going the extra mile for any creative vision. Carefully selected high-end components, the latest technology, in-depth knowledge, and stores of passion go into every product that bears the ROE name. Being familiar with the challenges of their market, ROE offers only the most intuitive solutions for the creatives, designers, and technicians that rely on their LED products to deliver a flawless performance every time. This quality standard is the reason ROE has quickly become the industry standard, making its way onto stages and the big screen worldwide. | ROE Visual delivers cutting-edge LED display technology that empowers creatives, designers, and technical professionals worldwide to bring their visions to life. Discover innovation in action, ROE Visual is showcasing a range of cutting-edge, integrated LED solutions designed for the pro AV market at ISE. Explore products designed for transformative applications in corporate environments, live events, education, broadcast, virtual production, and beyond. The future of visual excellence is here! ROE Visual – Stand 3C500. Founded in 2006, ROE Visual creates the world’s finest LED display solutions by combining advanced technology, premium components, and a passion for innovation. This dedication has set ROE Visual as the industry standard in markets spanning Touring, Virtual Production, Broadcast, and Fixed Installation. With headquarters in China and a robust network of regional offices, ROE Visual provides expert knowledge, personalized service, and comprehensive global support. | ROE Visual delivers cutting-edge LED display technology that empowers creatives, designers, and technical professionals worldwide to bring their visions to life.Founded in 2006, ROE Visual creates the world’s finest LED display solutions by combining advanced technology, premium components, and a passion for innovation. This dedication has set ROE Visual as the industry standard in markets spanning Touring, Virtual Production, Broadcast, and Fixed Installation. With headquarters in China and a robust network of regional offices, ROE Visual provides expert knowledge, personalized service, and comprehensive global support. | ROE Visual delivers cutting-edge LED display technology that empowers creatives, designers, and technical professionals worldwide to bring their visions to life.Founded in 2006, ROE Visual creates the world’s finest LED display solutions by combining advanced technology, premium components, and a passion for innovation. This dedication has set ROE Visual as the industry standard in markets spanning Touring, Virtual Production, Broadcast, and Fixed Installation.With headquarters in China and a robust network of regional offices, ROE Visual provides expert knowledge, personalized service, and comprehensive global support.
Rochester Institute of Technology
RIT’s packaging science program was established in 1972 and is one of the most unique and respected in the country. One of only a handful in the nation to offer the program, the discipline provides students exposure to laboratory experience and real-life problem solving. Embedded into the program is the required full-time co-op with a company, and RIT is the only institute in the country that requires all packaging science students to experience this opportunity. This allows students to develop their professional skills, expand their real-world experience, and broaden their industry contacts. RIT’s relationship with industry leaders and the skills students obtain in development, sales, and purchasing results in professional careers within this multi-billion dollar industry. This relationship, along with the faculty being packaging professionals, ensures that students acquire the most current technological knowledge base.The department is also home to an ISTA-certified lab, providing state-of-the-art package testing services. Equipped with advanced technology, the lab offers comprehensive testing to ensure packaging durability, integrity, and compliance with industry standards. From vibration and compression testing to environmental conditioning and drop impact analysis, RIT’s lab supports both academic research and industry partners in developing innovative, sustainable, and reliable packaging solutions.
Remote Camera Technology
Founded in Montreal, Canada, RCT has been leading the way in the manufacture of advanced PTZ camera control systems since 2010. RCT has always developed their systems to the highest quality and made them easily customizable. RCT will be showing a revolutionary pan bar system for PTZ cameras. The pan bar system changes the way PTZ cameras are controlled and allow them to feel like a standard production camera mounted on a fluid head. This is ideal for following action while on-air, such as sports, ballet, concerts, etc. It is so much better than using a joystick. RCT works closely with Panasonic, Sony, and Canon, to ensure their products are compatible with the latest PTZ cameras, allowing RCT to continue to deliver the customer’s ongoing requirements no matter what environment they work in. RCT’s customers include broadcasters, performing arts centers, governmental organizations and educational facilities. | Founded in Montreal, Canada, RCT has been leading the way in the manufacture of advanced PTZ camera control systems since 2010. RCT has always developed their systems to the highest quality and made them easily customizable. RCT will be showing a revolutionary pan bar system for PTZ cameras, along with their MC-1 motorized column system. The FR-1 and FR-2 pan bar system changes the way PTZ cameras are controlled and allow them to feel like a standard production camera mounted on a fluid head. This is ideal for following action while on-air, such as sports, ballet, concerts, etc. It is so much better than using a joystick. RCT works closely with Sony, Canon, and Panasonic, to ensure their products are compatible with the latest PTZ cameras, allowing RCT to continue to deliver the customer’s ongoing requirements no matter what environment they work in. RCT’s customers include broadcasters, performing arts centers, governmental organizations and educational facilities. | Founded in Montreal, Canada, RCT has been leading the way in the manufacture of advanced PTZ camera control systems since 2010. RCT has always developed their systems to the highest quality and made them easily customizable. RCT will be showing a revolutionary pan bar system for PTZ cameras, along with their MC-1 motorized column system. The FR-1 and FR-2 pan bar system changes the way PTZ cameras are controlled and allow them to feel like a standard production camera mounted on a fluid head. This is ideal for following action while on-air, such as sports, ballet, concerts, etc. It is so much better than using a joystick.RCT works closely with Sony, Canon, and Panasonic, to ensure their products are compatible with the latest PTZ cameras, allowing RCT to continue to deliver the customer’s ongoing requirements no matter what environment they work in. RCT’s customers include broadcasters, performing arts centers, governmental organizations and educational facilities. | Founded in Montreal, Canada, RCT has been leading the way in the manufacture of advanced PTZ camera control systems since 2010. RCT has always developed their systems to the highest quality and made them easily customizable. RCT will be showing a revolutionary pan bar system for PTZ cameras. The FR-1 and FR-2 pan bar system changes the way PTZ cameras are controlled and allow them to feel like a standard production camera mounted on a fluid head. This is ideal for following action while on-air, such as sports, ballet, concerts, etc. It is so much better than using a joystick.RCT works closely with Panasonic, Sony, and Canon, to ensure their products are compatible with the latest PTZ cameras, allowing RCT to continue to deliver the customer’s ongoing requirements no matter what environment they work in. RCT’s customers include broadcasters, performing arts centers, governmental organizations and educational facilities.