To us, pets aren’t just pets. They’re our favorite cuddlers, yarn lovers, laser pointer chasers, toy squeakers, and comic relief! But most of all, they’re family. So, when it comes to their health and well-being, they deserve nothing less than the very best. That’s exactly what inspired us to launch Zesty Paws® in 2015. As a leading brand of pet supplements, Zesty Paws® products are made to bring pets and pet parents closer together.
Zen Frenz
Zen Frenz aims to be the future of pet wellness. We are dedicated to building a passionate community of pet owners who strive to bring themselves and their frenz the best lives possible.
Wuffes
Wuffes is a science-led canine supplement brand providing evidence-based support for dogs. Developed with our Veterinary Advisory Board, our range addresses mobility, digestion, skin health, and more using clinically-studied ingredients. Our hero Hip & Joint Chews have helped 750,000+ dogs, paving the way for innovations like America’s first Joint Liquid with UC-II® Collagen. We’re an independent team of dog lovers dedicated to giving pets more healthy years through quality and transparency.
Woof
Woof is revolutionizing the pet industry with a bold drive to innovate and deliver high-quality, unique products our pups love. Through innovation in both hardware and food science, we’re helping dogs enjoy safer, healthier play & helping their parents enjoy the peace of mind that comes with it. We’re just getting started, and would love to have you join us on this journey!
Wholistic Pet Organics
Wholistic Pet Organics is a family owned company based in New Hampshire that produces natural pet health supplements. Founded in 1998, we focus on whole food nutrition using organic, non GMO ingredients with no artificial additives. Our company manufactures its products in house to ensure quality and offers solutions for digestion, joints, immunity, and overall wellness for pets.
WF Young
Founded in 1892 by Mary Ida and her husband, Wilbur Fenelon Young, W. F. Young, Inc. has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. A 2022 winner of the National Animal Supplement Council Visionary Award, the company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Silver Honey® skin care products, Hooflex® hoof care, as well as The Missing Link® nutritional supplements and its newest brand debuting at the show, Honest to Goodness™ – that improve wellness and enhance the quality and enjoyment of life for people and their animals.
wellFURst
Caring for Your Pet, One Paw at a Time. Pet supplements carefully crafted with active ingredients that help keep your bestie happy and healthy.
VPET USA
VPET offers the industry’s quickest, most effective and flexible approach to manufacturing custom and stock PET plastic containers. We bring a technological dimension to PET plastic manufacturing that sets us creatively and productively apart from the competition, giving our customers a distinct advantage for choice, quality and speed to market.
Vital Pet Life
Vital Pet Life, founded in 2017, is a purpose-driven brand focused on leveraging the power of omega fatty acids from fish oils and glucosamine to create skin and coat supplements for pets. Their Vital Probiotic & Vital Hip & Joint proprietary powder blends are launching at Global Pet Expo. With a mission of sustainability, trust through transparency, and animal advocacy, this certified WBENC woman-owned business is a member of the Sustainable Pet Coalition, rePurpose Global, and is MSC certified sustainable & ORIVO origin certified.
Viobin Products, LLC
Founded in 1936, Viobin pioneered wheat germ extraction in North America. Today, we help formulators create superior products with two core ingredients: Defatted Wheat Germ—a neutral, shelf-stable source of protein and fiber—and Wheat Germ Oil—naturally rich in Vitamin E, essential fatty acids, and phytosterols. Our commitment to quality begins with careful sourcing and extends through processing, documentation, and lot-level traceability, supporting applications across bakery & food, pharmaceuticals & supplements, cosmetics & personal care, and animal nutrition. Our specialties include: defatted wheat germ, wheat germ oil, custom formulation, oil extraction, blending and bottling, CBD private label, CBD white label, soft gels , and contract extraction and milling Our team blends decades of extraction expertise with hands-on application support. From engineers and QA to customer success, you’ll work with specialists who understand formulation needs, compliance, and scale-up. Our proprietary processing ensures exceptional purity, stability, and nutrient retention | Trusted Wheat Germ Solutions for Food, Nutrition, Wellness — and Animal Health.” “Nourishing Innovation Since 1936.” Viobin Products, LLC is a legacy brand and industry leader in natural ingredient innovation, specializing in wheat germ oil and defatted wheat germ for the food, nutraceutical, and functional ingredient markets. With nearly a century of expertise, Viobin continues to harness the nutritional potential of wheat germ to serve a wide range of B2B partners in the U.S. and abroad. Our proprietary processing ensures exceptional purity, stability, and nutrient retention—making our ingredients ideal for use in baked goods, cereals, beverages, supplements, and personal care. Whether you’re seeking custom formulation, private label solutions, or ingredient innovation, Viobin is your trusted partner. Custom formulation, oil extraction, blending and bottling, private label, white label, wheat germ oil, defatted wheat germ, wheat germ, softgels , and contract extraction and milling | For food and nutrition formulators seeking clean-label ingredients that add real nutritional value, Viobin provides high-purity Wheat Germ Oil (WGO) and Defatted Wheat Germ (DWG) with consistent specifications, traceable sourcing, and technical partnership—enabling development of products higher in protein and fiber while supporting stronger claims, lower qualification risk, and faster commercialization.