Since 2001, Total Customer Connect’s mission has been to increase automotive retailer profitability by improving dealerships customer experience through every point of the customer life-cycle. Based in Silicon Valley, Total Customer Connect has been a collaborative business partner to technology trend-setting pioneers all over the Bay Area. At our core, we utilize state-of-the-art technology and DMS integration to maximize customer interactions. TCC provides innovative customer-centric solutions for automotive dealerships with measurable results in customer pay revenue and building quality customer relations.
The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
Spyne
Spyne equips automotive retailers with AI-powered technologies that transform how vehicles are presented, marketed, and sold. Our technologies power the full digital retail experience, from visuals that attract to conversations that convert. Spyne’s Studio AI enables dealerships and marketplaces to shoot studio-quality visuals faster, more consistently, and at a fraction of traditional costs, without ever needing a physical studio. Shoot your cars in your lot, and our AI handles the rest, from background replacement to realistic shadow placement and dealership branding. Vini, Spyne’s conversational AI platform, automates inbound and outbound engagement across chat, call, text, and email. It qualifying leads, scheduling appointments, and delivering always-on customer communication that drives conversions and retention. Spyne integrates seamlessly with leading CRM, DMS, and website ecosystems, helping thousands of dealerships globally deliver modern, AI-driven customer journeys.
Solera
Solera is the global leader in vehicle lifecycle management software-as-a-service (SaaS), data and services. Serving over 280,000 global customers and partners in more than 120 countries, Solera provides a one-stop-shop solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, through four lines of business: vehicle claims, vehicle repair, vehicle solutions, and fleet solutions. Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Sustainable Estimatics for tracking emissions throughout the auto claims and repair journey. As part of Solera’s Vehicle Claims pillar, Audatex provides an end-to-end automotive claims workflow platform that leverages AI and Machine Learning technologies to generate photo-based pre-estimates in minutes, leveraging intelligent VIN identification paired with a historical, world-class data lake, capable of scaling globally for market-driven valuations. | Solera is the global leader in vehicle lifecycle management solutions, spanning automotive software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the automotive and vehicle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving, cap hpi, Autodata, and others. Solera’s solutions empower customers to succeed in the digital age by providing a one-stop platform that streamlines operations, delivers data-driven insights, and enhances customer engagement – helping clients drive sales, improve retention, and increase profit margins. Solera serves over 280,000 customers and partners in more than 120 countries. For more information, visit www.solera.com.
SilverBack Advertising
In an industry crowded with startups and emerging tech, SilverBack Advertising is the experienced, reliable partner you can count on. We’re the “adult” in the room! We bring proven expertise and advanced technology across the full media spectrum—from programmatic and streaming to paid search, paid social, SEO, and GEO. Our deep investment in talent and strategic partnerships ensures you receive best‑in‑class solutions that evolve with the industry—without the overhead, risk, or disruption of constantly navigating new platforms on your own. Because we’re not tied to any single technology or provider, we seamlessly operate across multiple media buying systems, programmatic platforms, and creative production environments. Whether it’s custom PMP publisher agreements, clean room integrations leveraging first‑party data, AI‑driven dynamic video, live meaningful reporting dashboards, or advanced audience targeting, we help you: Out‑think. Out‑target. Out‑sell. At SilverBack, you get more than technology—you get a true marketing team. No ticket queues. No bots. No cookie‑cutter programs. Just real, highly skilled professionals using powerful tools to deliver tailored advertising and media strategies built for your brand. We look forward to meeting you at NADA 2026.