Company Category: Spring & Summer Toys

Windy City Novelties/Supreme Toy & Party

For more than 40 years, we are THE leader in Light Up and Glow and Seasonal and Party Supplies- we offer the latest in novelties, wearables, party decorations and more. We have products for EVERY class of retailer and are open to private labeling programs, OEM projects as well.

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Wild Life Outdoor Adventures

Wild Life Outdoor Adventures is on a mission to inspire kids and their grown-ups to rediscover the joys of outdoor play. Founded in 2020, we’ve evolved to a leading creator of high-quality outdoor adventure kits, tools, and educational gear designed to ignite curiosity and foster a love of nature. From backyards to backcountry trails, our products make it easy and exciting for families to explore, learn, and connect with the outdoors. Our carefully curated product line includes all-in-one adventure kits, interactive field guides, and durable tools that encourage hands-on learning and imaginative play. Each kit focuses on a unique theme—like navigation, stargazing, weather, or wildlife—and comes packed with everything kids need to embark on thrilling adventures. From building confidence in identifying constellations to mastering outdoor safety and survival skills, we help create lasting memories for children ages 8+ and their families. At Wild Life Outdoor Adventures, we’re passionate about sustainability and quality. Our products, such as the eco-friendly EYE SPY Eco-Bamboo 5x Magnifying Glass and our durable adventure gear, are designed to stand up to real-world use while encouraging stewardship of the natural world. We work with trusted manufacturing and distribution partners to ensure every item meets our high standards of safety and craftsmanship. Our audience includes families, educators, and retailers who value outdoor exploration as a way to inspire creativity, build resilience, and provide screen-free learning opportunities. Wild Life Outdoor Adventures’ products are beloved by homeschool families, teachers, and nature-based programs, as well as parents and grandparents seeking meaningful ways to spend time outdoors with their kids. For 2025, we are thrilled to showcase our latest product innovations and evergreen favorites at Toy Fair. Join us to discover how our adventure kits and outdoor tools are making it easier than ever to spark a love of nature in the next generation. Why Choose Wild Life Outdoor Adventures? Purpose-Driven: Our products are designed to reconnect families with nature and create lasting memories. Educational Fun: Each item encourages skill-building, exploration, and curiosity about the natural world. High Quality & Sustainable: From eco-friendly materials to durable designs, our products are built for the outdoors. Perfect for Retail: Ideal for toy, gift, and outdoor specialty shops, as well as museums and science centers. Get ready to explore the wild! Stop by our booth to see how Wild Life Outdoor Adventures can elevate your retail offerings and inspire countless outdoor adventures.

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Weplay / Kiddie’s Paradise Inc.

Established in 1987, Kiddie’s Paradise Inc. is one of the leading child educational equipment providers in Taiwan. In 1999, we launched the brand “Weplay” with the goal of creating educational products that promote children’s communication, motor skills, and stimulate children’s creativity while they learn and have fun. Weplay’s expertise in early childhood education is the cornerstone of our design objectives to build practical, movable, and storable equipment with high play value that promotes skill development. The distinguished design criteria, based on Universal Design concepts, has led to international recognition and design awards including the Red Dot Design Award of Germany, the iF Design Award of Germany, the Good Design Award (G-Mark) of Japan, and the Taiwan Good Design Product Award. 【 Systematic Products for Holistic Development 】 We here at Weplay develop our systematic products according to children’s holistic needs, ranging over visual-auditory-tactile perception, motor skills, balance coordination, fine motor skills, and creative play. Made in Taiwan based on Universal Design, Weplay products help children grow up happily and healthily. 【 Bringing Nature Indoors 】 Our design concept is to bring cultural and natural elements into Weplay products, and therefore children can enjoy outdoor ambiance indoor. A limited place becomes unlimited space when children are having fun with Weplay range. 【 Environment, Children’s Second Teacher 】 Either for institutional or household uses, Weplay enriches children’s situational activities and creative thinking. With excellent quality, multi-functions and high play value, Weplay belongs to worldwide children. Let’s experience Weplay uniqueness together!

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Toysmith

Toysmith has been bringing joy to play for more than 40 years, but this is not the Toysmith you remember. Founded in 1982, Toysmith built its reputation on trust, service, and a deep understanding of how toys spark imagination. Today, we’re honoring that legacy while boldly re-imagining what Toysmith can be. We’re putting our specialty retail partners first and designing our assortments around what their customers want most. We’ve been listening closely to specialty retailers, gift shops, museums, zoos, aquariums, national parks, and attractions across the country. The result? A fresh lineup of toys and gifts that feel modern, trend-right, and irresistibly fun while delivering the margins, sell-through, and merchandising support retailers need to win on the floor. Our portfolio now spans 100% of recognized play patterns, from impulse and novelty to active, creative, and collectible play. Even better, it’s curated with intention, balancing proven evergreen categories with fast-moving trends that spark excitement and repeat visits. Alongside our beloved Toysmith classics, we’re introducing standout brands and licenses shoppers already love, including Doctor Squish, Sugar Skwisheez, Moose Toys, Bluey, Majorette, Simba Dickie Group, and our own crowd-pleasing noisemakers, Say Whaaaaat?!—plus many more. These are toys that make kids light up, adults laugh, and registers ring. We also know that great products are only part of the story. That’s why Toysmith makes it easy to say yes: free shipping on all orders, no minimums, and proven merchandising solutions like Toy Towers™ that turn impulse moments into real revenue. Same name. Whole new vibe. Toysmith is evolving, growing, and playing harder than ever because when retailers win, joy travels further. Toysmith. Let’s play.

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TOMY INTERNTIONAL – FAT BRAIN TOY CO.

Our mission is to make the world smile, and we have been doing so for nearly 100 years. We offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. We never take for granted the role our products play in the lives of children and families. We want to earn your trust and loyalty by manufacturing high quality products that deliver safety, value, and a little TOMY magic.

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