Company Category: Special Need Toys

ZipString

As seen on Shark Tank, Dude Perfect, Toy of the Year Finalist, and social media with over 500 Million Views these are toys you definitely won’t want to miss out on.

Read More

YOTTOY Productions, Inc.

YOTTOY (yàht – toy) – “toy” spelled backwards and forwards, weaves together the magical worlds of play and storytelling as a specialty manufacturer of high-quality toys and gifts inspired by beloved children’s books. A trusted brand for nearly three decades, YOTTOY understands the importance of tangible companion toys in nurturing kids’ emotional and social development. Since 1995, our carefully curated collection of books and toys has built meaningful connections through screen-free time and imaginative role-play. The magic begins in our bright design studio in the heart of New York City, where all of our toys are meticulously engineered. Each toy is hand-crafted with carefully selected materials by a team of talented designers to ensure the best quality when bringing each character to life! YOTTOY’s collection encompasses timeless classics and contemporary favorites including Paddington Bear, Madeline, Babar, Frog & Toad, Little Blue Truck, The Rainbow Fish, and popular Mo Willems characters. YOTTOY creations are available nationwide and in select international markets. YOTTOY is proud to work with independent booksellers, museums, specialty boutiques, gift shops, and small businesses, as well as online retailers and major department stores. We are honored to produce toys and books for Kohl’s Cares and other non-profit organizations where we can make a positive impact. YOTTOY’s smile is on every toy to share the joy and happiness that our logo reflects!

Read More

Wigglitz

ZB Designs was founded in 2022 by husband-and-wife team Zack and Berkley Bailey, who began with a single 3D printer and a shared passion for design and entrepreneurship. In just two years, the Wigglitz brand has evolved from a side hustle into a nationally recognized toy company with one of the most advanced, 3D-printing operations in the world. Every product is designed, manufactured, and shipped directly from their Utah facility. Measuring between one to two inches, Wigglitz toys come in a wide range of collectible themes, including Ocean, Puppies, Originals, Fantasy, and the newest addition, Puppies — with fresh in-house designs continuously in development. Today, Wigglitz is setting new standards for innovation and creativity in the toy industry and becoming a beloved collectible brand with a loyal and growing fanbase.

Read More

Weplay / Kiddie’s Paradise Inc.

Established in 1987, Kiddie’s Paradise Inc. is one of the leading child educational equipment providers in Taiwan. In 1999, we launched the brand “Weplay” with the goal of creating educational products that promote children’s communication, motor skills, and stimulate children’s creativity while they learn and have fun. Weplay’s expertise in early childhood education is the cornerstone of our design objectives to build practical, movable, and storable equipment with high play value that promotes skill development. The distinguished design criteria, based on Universal Design concepts, has led to international recognition and design awards including the Red Dot Design Award of Germany, the iF Design Award of Germany, the Good Design Award (G-Mark) of Japan, and the Taiwan Good Design Product Award. 【 Systematic Products for Holistic Development 】 We here at Weplay develop our systematic products according to children’s holistic needs, ranging over visual-auditory-tactile perception, motor skills, balance coordination, fine motor skills, and creative play. Made in Taiwan based on Universal Design, Weplay products help children grow up happily and healthily. 【 Bringing Nature Indoors 】 Our design concept is to bring cultural and natural elements into Weplay products, and therefore children can enjoy outdoor ambiance indoor. A limited place becomes unlimited space when children are having fun with Weplay range. 【 Environment, Children’s Second Teacher 】 Either for institutional or household uses, Weplay enriches children’s situational activities and creative thinking. With excellent quality, multi-functions and high play value, Weplay belongs to worldwide children. Let’s experience Weplay uniqueness together!

Read More

TPG Creations

The Pencil Grip, Inc. is celebrating over 30 years as a worldwide leader in the Educational Products Marketplace! Our Arts and Crafts offering is highlighted through the brand expressions of Kwik Stix, Magic Stix and Wonder Stix. In this area we are unique, innovative and popular with your clients who often shop for our products by Brand Name. The Kwik Stix are the Best Selling Tempera Paint Stick in the US Marketplace where we maintain a Dominant Market position. We have provided over 500,000 Samples to Schools and Educators to build the Kwik Stix brand. In addition, we have over 250 active Brand Ambassadors (Check out #Kwik Stix on Instagram) that generate over 1.4 Million Monthly views. We have packaging suitable for Retail, Catalog and Online Sales. Kwik Stix is far and away the #1 Brand of all Paint Sticks in the Education market and grew YoY at over 90%. We are introducing over 14 Brand New colors this year in our exclusive Global Skin Tone Range. Magic Stix are amazing quality markers that Last for more than 7 Days without the Cap. The pack sizes range from 12 count-48 count packs to hit a variety of price points to service your merchandising needs. The sales velocity of these products is astounding as they have resonated with customers throughout the country for the quality and colorful expression they allow for each user. Wonder Stix are amazing and “Write on Almost Anything” They are completely washable from all Non-Porous surfaces (Whiteboards, Windows, Glass, Metal…etc.) and interact with Porous surfaces in unexpected ways, like turning into a watercolor on paper. We have the Wonder Stix available both on their own and as an terrific Playmat Set that all sell really well. This product sells extremely well and helps expand the surfaces that can be written on safely exponentially. We also have a complete line of Stationery Products under our “The Classics” Brand and are proud to let you know we are the new owners of the Magnet Men product line.. In this brand expression we also have innovative Whiteboard Accessories Writing Instruments Classroom Supplies Furniture Accessories We also have a well rounded portion of our catalog dedicated to Fidgets, Sensory Products, STEM/STEAM Items, Social Emotional products and Oral Motor products. These products mean quite a bit to the folks that have children who actually need what we offer to improve success. Our “The Pencil Grip” product line is an evergreen bestseller that is the standard bearer for “Grips” on a global stage and includes: The Pencil Grip, Crossover Grip, Jumbo Grip & Pinch Grip The Claw Grip Triangle, Foam and Gel Grips This product line is suitable for Retail, Online and Catalog presentation and sale.

Read More

Toysmith

Toysmith has been bringing joy to play for more than 40 years, but this is not the Toysmith you remember. Founded in 1982, Toysmith built its reputation on trust, service, and a deep understanding of how toys spark imagination. Today, we’re honoring that legacy while boldly re-imagining what Toysmith can be. We’re putting our specialty retail partners first and designing our assortments around what their customers want most. We’ve been listening closely to specialty retailers, gift shops, museums, zoos, aquariums, national parks, and attractions across the country. The result? A fresh lineup of toys and gifts that feel modern, trend-right, and irresistibly fun while delivering the margins, sell-through, and merchandising support retailers need to win on the floor. Our portfolio now spans 100% of recognized play patterns, from impulse and novelty to active, creative, and collectible play. Even better, it’s curated with intention, balancing proven evergreen categories with fast-moving trends that spark excitement and repeat visits. Alongside our beloved Toysmith classics, we’re introducing standout brands and licenses shoppers already love, including Doctor Squish, Sugar Skwisheez, Moose Toys, Bluey, Majorette, Simba Dickie Group, and our own crowd-pleasing noisemakers, Say Whaaaaat?!—plus many more. These are toys that make kids light up, adults laugh, and registers ring. We also know that great products are only part of the story. That’s why Toysmith makes it easy to say yes: free shipping on all orders, no minimums, and proven merchandising solutions like Toy Towers™ that turn impulse moments into real revenue. Same name. Whole new vibe. Toysmith is evolving, growing, and playing harder than ever because when retailers win, joy travels further. Toysmith. Let’s play.

Read More

TOSSIT

TOSSIT is a sticky cup darts game that plays like cornhole had a baby with darts. With over a million copies sold, TOSSIT is a fun way to get anyone in the family off of their screens. It’s been featured on NBC’s the Today Show and you’ve probably seen them going viral online. The best part is it is easy to travel with and you can play it anywhere with anyone.

Read More

The Step2 Company

Step2® is a leader in the consumer products space, with expertise in designing, manufacturing and marketing durable, rotationally-molded products. For over 30 years, Step2 has been delivering toys that children – and parents – love. Designed to inspire open-ended, imaginative play, no two days of play are ever the same with Step2. And with a focus on durability to withstand years of playtime, Step2 products are easy to clean, maintain and are built to last – often being passed down from child to child!

Read More

The Calm Caterpillar

The Calm Caterpillar creates playful, research-informed toys that help children build lifelong emotional regulation skills. From innovative breathing fidgets to weighted, soft plush animals, each product is designed to teach children how simple mindfulness tools can shift their body, brain, and emotions. Through hands-on breathing, movement, and sensory support, children learn that calm is something they can access anytime, anywhere. Our toys don’t just comfort — they teach. By blending science, play, and connection, The Calm Caterpillar helps children feel safer in their bodies, steadier in their emotions, and more confident navigating the world around them.

Read More