Company Category: Soft & Chewy Treats

Westminster Pet Products is a leading developer and marketer of branded and private label pet and shoe care products. Driven by their mission, “to strengthen the bond between pets and pet parents through our products”, Westminster has curated a comprehensive portfolio of offerings including treats, rawhides, chews, training pads, toys, and other pet accessories. The “one-stop-shop” nature of the product portfolio is a competitive advantage that effectively allows Westminster to service over 25,000 retail doors across a wide range of retail channels. Founded in 1913, Westminster is headquartered in Cumberland, RI, operating out of a 240,000 square foot facility which houses corporate offices, warehousing, light manufacturing, and an in-house quality lab. Westminster’s capabilities in Quality and Food Safety (QFS) are a cornerstone for the company. Manifested by a BRC-AA rating for good manufacturing and QFS practices, Westminster continues to actively invest in resources to support QFS, including their on-site Quality Assurance lab. To ensure the quality and safety of the products sold by Westminster, every lot is tested by both the internal lab as well as certified 3rd party labs in the US. A competitive advantage for Westminster is the breadth and depth of the branded portfolio coupled with the capability to deliver a wide range of private label options, allowing the company to create deeper partnerships with key, strategic retailers. The innovative product lines include premium quality treats and chews, training pads and waste management solutions, toys, grooming tools, collars, leashes and other accessories. With a nationwide retailer base across the Grocery, Dollar, Mass, Hardware and Drug channels, Westminster has cultivated strong relationships with regional and national merchants. In many instances the company has earned the privilege of serving as the pet supplies “category captain” for these retailers, working alongside the buyers and merchandisers to design and implement shelf set changes focused on delivering a consumer experience that drives category growth. The Westminster portfolio also features a legacy shoe care brand, Shoe Gear™, which holds the #2 market share position in the laces and accessories category. Similar to the pet portfolio, the Shoe Gear™ brand products offer retailers a “one-stop-shop” experience across shoe laces, polishes, cleaners, boot driers and other accessories. Since being acquired by AUA Private Equity Partners in 2020, Westminster has been dedicated to building the strength of their brands through driving increased distribution, developing a robust innovation pipeline and identifying strategic acquisitions. In September 2021, Westminster Pet acquired Pet ‘n Shape®, a digital forward brand with a complementary portfolio of branded, high-quality treats and chews, made from natural ingredients, which added e-Commerce capabilities to augment the brick-and-mortar strength of Westminster. For more information on Westminster Pet Products, please visit www.westminsterpet.com.