TapOverdrive is a Silicon Valley-based advertising technology company that provides dealerships and agencies with innovative marketing automation, customer engagement, and data attribution solutions. Our marketing platform, AI-powered customer engagement solutions, and detailed data attribution system help dealers convert shoppers into customers in a digital economy. We offer an impressive portfolio of technology-based solutions, partnerships, and the one-of-a-kind TapOverdrive Network to satisfied customers every month.
May 19, 2026
Sustainable Automotive
Drive Carbon Neutral is a small feel-good option for customers. If they purchase it, we plant 75 trees on their behalf which offsets an average vehicle’s emissions. No upfront cost. Pay only when sold. We understand the world you live in. Automotive has seen its difficulties with tariffs, cost sensitive customers, squeezed profit margins, D2C, the list goes on. Even so, we are consistently seeing a 55%+ penetration rate. It’s such a small commitment for customers because they feel good doing their part, and it only adds a few dollars a month to their loan. We designed Drive Carbon Neutral to align with dealers’ goals. There is profit for the dealership every single time a customer chooses to Drive Carbon Neutral. It’s incredibly easy to set up- many have met with us for the first time and started the very next day unlocking tens of thousands of dollars in additional profit each month effortlessly, as Drive Carbon Neutral runs itself after set up. This helps partners bring that “more than a dealership feel” in the easiest way while you focus on what you need to. We provide complimentary marketing and handle community engagement events for you too. We’ve been doing this for over 5 years, have nearly 80,000 customers, planted almost 6,000,000 trees, and helped our partners make millions in profit, all while helping the planet. Everyone wins.
May 19, 2026
Stream Companies
Stream Companies is a full-service, data-driven automotive advertising agency with over three decades of experience helping dealerships and OEMs grow; they deliver integrated marketing that spans search, SEO, social, display, creative, and co-op management, powered by proprietary AdTech to reach car buyers wherever they are — all while ensuring compliance with industry standards and driving both showroom and online engagement.
May 19, 2026
Sokal
Sokal is a full-service automotive advertising agency that helps car dealers drive more traffic, leads, and sales through data-driven marketing and standout creative. From websites and digital campaigns to brand strategy and video production, Sokal delivers everything under one roof, built specifically for the retail automotive world. Their in-house teams combine deep dealership experience with innovative technology and a performance mindset to help stores of any size compete, grow, and win in today’s fast-changing market.
May 19, 2026
sMedia
sMedia: Your Partner for Digital Growth in Automotive Retail At sMedia, we don’t just do digital advertising; We Are Digital Growth for Dealers! We understand the unique challenges and immense opportunities within the automotive retail landscape. Our mission is to transform your online presence into a robust, high-performing sales engine. sMedia does digital ads differently. We go beyond basic campaigns, delivering best-in-class digital advertising & SEO specifically tailored to dealerships. Our expertise spans all major platforms, ensuring your brand reaches high-intent buyers wherever they are searching and browsing: – Google: Dominating search results and connecting with active shoppers through VLA’s and Search Ads. – Meta (Facebook & Instagram): Building brand awareness, driving engagement, and converting prospects with highly targeted social campaigns. – TikTok: Tapping into new demographics and leveraging video content. TikTok Automotive AIAs provide shoppers with an interactive experience like no other. – Microsoft: Unlocking exclusive audiences and maximizing reach through platforms like Bing and the Microsoft Audience Network, including specialized Auto Inventory Feeds. Our comprehensive suite of solutions is designed to cover every aspect of your digital ecosystem: – Digital Advertising: From Paid Search and Social Media to cutting-edge Video Advertising, we craft campaigns that deliver measurable ROI. – Search Engine Optimization (SEO): Ensuring your dealership ranks high organically, capturing passive and active searchers alike. – Vehicle Listing Ads (VLAs): Optimizing your inventory feeds to put your vehicles directly in front of buyers on Google, Microsoft, and other aggregators. – AI-Powered Video: Leveraging artificial intelligence to create dynamic, personalized video content for every vehicle in your inventory, revolutionizing your VDPs and social engagement. – Website Audits & Optimization: Identifying and fixing critical friction points on your website that waste ad dollars and lose potential customers. – Analytics: Providing crystal-clear reporting that moves beyond flawed “last-click” metrics to show you the true impact of your marketing efforts across the entire customer journey. More than just a vendor, we’re consultants, advocates & partners for dealerships. We integrate seamlessly with your team, providing strategic insights, hands-on execution, and transparent reporting to ensure sustainable growth. With sMedia, you’re not just buying ads; you’re investing in a smarter, more profitable future for your dealership.
May 19, 2026
Savvy Dealer
Let’s be honest….most of the pitches you’ll hear at NADA sound the same. Data-driven. Transparent. Results-focused. Everyone says it. Few actually deliver. Savvy Dealer was built for dealers who are tired of the gap between what vendors promise and what actually shows up in the results. We work with franchised dealers every day, and we hear the same things over and over: marketing budgets that disappear into black-box campaigns, dashboards nobody has time to check, and strategies that sound good in a pitch but don’t move the needle. So we built something different. We call it outsmarting, not outspending. Everything we do is tied to transparent reporting. No mystery fees. No vanity metrics. You’ll know exactly what’s working, what’s not, and what we’re doing about it. Here’s the thing, search is changing fast. Google isn’t the only game anymore. Buyers are using AI tools to find dealers, and if you’re not showing up in those results, someone else in your market is. We’ve been building for this shift while others are still catching up. We’re also unveiling something new at NADA, something we think solves one of the biggest frustrations dealers have. Can’t say too much yet, but if you’ve ever wanted your reporting to just work without demanding your constant attention, stop by and see what we mean. Booth 6760N. No pressure, no generic sales pitch. Just a conversation about what’s actually working right now and where things are headed. Bring your toughest questions…we’d rather earn your trust than talk around them.
May 19, 2026
RevDojo
Training, Staffing & Performance Solutions for Automotive Dealers and Vendors RevDojo delivers a fully white-label platform built for automotive dealers and designed to scale for vendors supporting multiple rooftops, dealer groups, and brands. Training RevDojo’s online training academy features 2,000+ on-demand videos, advanced AI training tools, and the ability for dealers and vendors to upload, manage, and distribute custom content—all within a branded learning environment. Staffing RevDojo provides comprehensive onsite and virtual staffing solutions, helping dealerships recruit top talent through career fairs and virtual hiring events, reducing time-to-hire and improving candidate quality. Remote BDC (Sales & Service) RevDojo’s Remote BDC supports both sales and service departments, managing inbound and outbound calls, internet leads, appointment setting, and customer engagement—improving response times, coverage, and appointment show rates. CRM Tools RevDojo’s CRM tools streamline lead management, follow-up, and accountability—driving higher conversion and consistent customer communication. CalenGrow™ CalenGrow™, by RevDojo, is an industry-first scheduling tool that automatically sends calendar invites to customers and fully integrates with dealership CRMs. In an industry where calendar invites are rarely used, CalenGrow increases appointment commitment and show rates. Mystery Shopping With over 1 million mystery shops completed, RevDojo specializes in internet and phone mystery shops for automotive sales and service departments, delivering actionable insight into lead handling, call performance, and customer experience. Built to White-Label. Built to Scale for Vendors Every RevDojo solution is fully white-labeled and engineered for vendors who need to deploy and scale offerings across hundreds or thousands of dealerships—without added operational complexity.
May 19, 2026
Reputation
Potential customers are searching for businesses like yours. Ensure you’re found and chosen by generating quality reviews and listings to make every location the obvious choice to customers in the area. Reputation offers review and listing management solutions designed to help multi-location businesses shine online. And keep tabs on your improvement overtime with in-depth reporting and our patented Reputation Score. | Become the dealership shoppers trust first. Reputation’s platform helps you turn feedback insights from the entire buyer journey into a reputation that outsells and outperforms the competition.
May 19, 2026
Reputation Sensei
Reputation Sensei helps automotive dealers transform online reviews and real customer experiences into a powerful competitive advantage by mastering the moments that matter most. In a world where trust is built or broken before a customer ever steps into the showroom, Reputation Sensei empowers dealers to proactively generate high-quality reviews, protect their online reputation, and respond with confidence across Google and social platforms. Beyond ratings and stars, Reputation Sensei also helps dealers capture authentic customer stories in the form of testimonials, transforming real experiences into trust-building marketing assets that resonate in the local market. By showcasing these genuine stories across digital channels, dealers can market trust, stand out from competitors, and influence buying decisions long before the first visit. The result is stronger local credibility, increased visibility, and more customers choosing your dealership because they already trust your reputation.