ZIWI is the global leader and innovator of air-dried nutrition. Ethically and sustainably sourced in New Zealand, their award-winning high meat recipes are proudly handcrafted in their own New Zealand kitchens. Inspired by the nutrition of raw diets, while offering the convenience and safety of dry foods, ZIWI is simple, with no artificial preservatives, additives, growth promotants, or antibiotics. They proudly craft air-dried and canned recipes for dogs and cats, as well as treats and chews for dogs.
Zesty Paws and Solid Gold
To us, pets aren’t just pets. They’re our favorite cuddlers, yarn lovers, laser pointer chasers, toy squeakers, and comic relief! But most of all, they’re family. So, when it comes to their health and well-being, they deserve nothing less than the very best. That’s exactly what inspired us to launch Zesty Paws® in 2015. As a leading brand of pet supplements, Zesty Paws® products are made to bring pets and pet parents closer together.
Zen Frenz
Zen Frenz aims to be the future of pet wellness. We are dedicated to building a passionate community of pet owners who strive to bring themselves and their frenz the best lives possible.
YowUp!
YowUp! makes the coolest, healthiest treats pets go wild for—from freeze‑and‑serve Froyo to gut‑loving prebiotic yogurts. Always 0% fat, lactose‑free, and no added sugar, our snacks pack functional benefits and irresistible flavors for dogs and cats. Shelf‑stable, tasty, and tail‑wag approved—YowUp! keeps pets happy from the inside out.
Wondercide
As seen on Shark Tank, Wondercide provides plant-powered, proven protection from bugs like ticks, fleas, and mosquitoes. The company provides plant-powered, lab-proven solutions for those looking for alternatives to conventional pest control and pet wellness products. Wondercide’s lineup is safe around the whole family when used as directed and meets the same effectiveness standards required for conventional products, harnessing the power of nature to do the job. Wondercide has protected over 20 million pets and people from bugs since 2009, and the ticker is still running!
Wholistic Pet Organics
Wholistic Pet Organics is a family owned company based in New Hampshire that produces natural pet health supplements. Founded in 1998, we focus on whole food nutrition using organic, non GMO ingredients with no artificial additives. Our company manufactures its products in house to ensure quality and offers solutions for digestion, joints, immunity, and overall wellness for pets.
WF Young
Founded in 1892 by Mary Ida and her husband, Wilbur Fenelon Young, W. F. Young, Inc. has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. A 2022 winner of the National Animal Supplement Council Visionary Award, the company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Silver Honey® skin care products, Hooflex® hoof care, as well as The Missing Link® nutritional supplements and its newest brand debuting at the show, Honest to Goodness™ – that improve wellness and enhance the quality and enjoyment of life for people and their animals.
wellFURst
Caring for Your Pet, One Paw at a Time. Pet supplements carefully crafted with active ingredients that help keep your bestie happy and healthy.
Wee Away Enterprises LLC
Wee Away’s line of industrial-strength cleaning and grooming products are biodegradable and contain natural enzymes and good “cleansing” bacteria. We are dedicated to providing animal lovers everywhere with super-effective solutions that support the health and safety of pets, their people and the environment alike. In an effort to provide the best products with the least amount of impact to the planet, we made sure our line is chemical and toxin free, Green-certified, eco-friendly and all-natural.
Wagging Dog Bakery
Puppin’ Mini Cupcakes aren’t just another pet treat — they’re an incremental revenue engine for operators who win on attachment sales.At the National Restaurant Association Show, we’re introducing a product built for coffee shops, pizza counters, convenience stores, and microbreweries—where the real money isn’t the core item, it’s the add-on.Today’s customers aren’t just buying for themselves. They’re walking in with their dogs, thinking in “treat moments.” Puppin’ turns that moment into a paid SKU: a premium, human-grade mini cupcake designed specifically for dogs, with simple, recognizable ingredients and a format that immediately signals indulgence.Why it works in your environment:• Built for attachment sales – “Coffee for you, Puppin for your dog,” “Pizza night, don’t forget your pup,” “Beer for you, treat for them.”• Impulse-ready – countertop jars, merch tables, or register placement drive grab-and-go decisions• Zero operational friction – shelf-stable, no prep, no refrigeration, no waste• High emotional ROI – customers don’t hesitate; it’s a feel-good add-on that converts instantlyWhy your customers buy:• Dogs are already with them—drive-thru, patio, taproom, walk-up window• Replaces the free “pup cup” with a monetized, premium alternative• Social-ready, giftable format (birthdays, gotcha days, everyday moments)• Clear, simple ingredient deck that aligns with premium expectationsWhy it stands out:• Visually disruptive—breaks the “brown biscuit” monotony• Designed for trial—small, affordable, high-perceived value• Proven to drive incremental spend without slowing throughputWe’re not another me-too bone in a bag.We’re the cupcake that wags back—and the add-on your customers didn’t know they’d pay for. | Wagging Dog Bakery is redefining dog treats with products designed to create joyful moments between dogs and their owners. Our signature Puppin Mini Cupcakes and Happy Stackers combine human-grade ingredients, playful bakery-inspired formats, and eye-catching packaging that stands out on shelf. Built for trial, gifting, and everyday indulgence, Wagging Dog Bakery turns ordinary treat time into a celebration dogs and their humans both love.