YOTTOY (yàht – toy) – “toy” spelled backwards and forwards, weaves together the magical worlds of play and storytelling as a specialty manufacturer of high-quality toys and gifts inspired by beloved children’s books. A trusted brand for nearly three decades, YOTTOY understands the importance of tangible companion toys in nurturing kids’ emotional and social development. Since 1995, our carefully curated collection of books and toys has built meaningful connections through screen-free time and imaginative role-play. The magic begins in our bright design studio in the heart of New York City, where all of our toys are meticulously engineered. Each toy is hand-crafted with carefully selected materials by a team of talented designers to ensure the best quality when bringing each character to life! YOTTOY’s collection encompasses timeless classics and contemporary favorites including Paddington Bear, Madeline, Babar, Frog & Toad, Little Blue Truck, The Rainbow Fish, and popular Mo Willems characters. YOTTOY creations are available nationwide and in select international markets. YOTTOY is proud to work with independent booksellers, museums, specialty boutiques, gift shops, and small businesses, as well as online retailers and major department stores. We are honored to produce toys and books for Kohl’s Cares and other non-profit organizations where we can make a positive impact. YOTTOY’s smile is on every toy to share the joy and happiness that our logo reflects!
WeVeel LLC
For over 15 years, WeVeel® has been a leader in scented coloring, compounds, activities and play for kids and families in over 25+ countries! With our flagship brand, Scentos®, we combine fun coloring activities, awesome scents, and super-cute, engaging characters. Our products are imagined in Bucks County Pennsylvania by a small team of creatives and parents looking to make products longer-lasting, better priced, safer for kids, and most of all, more fun for hours of scented play. For 2026, we’ve expanded into more categories – Beauty, Bath, Crafts and Adaptive Play – with our expansive brand family, like Cozy Craftworks, Tooblerz, Scentos Beauty, Sugar Rush, Kind Mind Company and more – and we’d LOVE to meet you and show you everything we can offer new retail partners and innovators of play. Come say hi, and leave with a smile!
Weplay / Kiddie’s Paradise Inc.
Established in 1987, Kiddie’s Paradise Inc. is one of the leading child educational equipment providers in Taiwan. In 1999, we launched the brand “Weplay” with the goal of creating educational products that promote children’s communication, motor skills, and stimulate children’s creativity while they learn and have fun. Weplay’s expertise in early childhood education is the cornerstone of our design objectives to build practical, movable, and storable equipment with high play value that promotes skill development. The distinguished design criteria, based on Universal Design concepts, has led to international recognition and design awards including the Red Dot Design Award of Germany, the iF Design Award of Germany, the Good Design Award (G-Mark) of Japan, and the Taiwan Good Design Product Award. 【 Systematic Products for Holistic Development 】 We here at Weplay develop our systematic products according to children’s holistic needs, ranging over visual-auditory-tactile perception, motor skills, balance coordination, fine motor skills, and creative play. Made in Taiwan based on Universal Design, Weplay products help children grow up happily and healthily. 【 Bringing Nature Indoors 】 Our design concept is to bring cultural and natural elements into Weplay products, and therefore children can enjoy outdoor ambiance indoor. A limited place becomes unlimited space when children are having fun with Weplay range. 【 Environment, Children’s Second Teacher 】 Either for institutional or household uses, Weplay enriches children’s situational activities and creative thinking. With excellent quality, multi-functions and high play value, Weplay belongs to worldwide children. Let’s experience Weplay uniqueness together!
TPG Creations
The Pencil Grip, Inc. is celebrating over 30 years as a worldwide leader in the Educational Products Marketplace! Our Arts and Crafts offering is highlighted through the brand expressions of Kwik Stix, Magic Stix and Wonder Stix. In this area we are unique, innovative and popular with your clients who often shop for our products by Brand Name. The Kwik Stix are the Best Selling Tempera Paint Stick in the US Marketplace where we maintain a Dominant Market position. We have provided over 500,000 Samples to Schools and Educators to build the Kwik Stix brand. In addition, we have over 250 active Brand Ambassadors (Check out #Kwik Stix on Instagram) that generate over 1.4 Million Monthly views. We have packaging suitable for Retail, Catalog and Online Sales. Kwik Stix is far and away the #1 Brand of all Paint Sticks in the Education market and grew YoY at over 90%. We are introducing over 14 Brand New colors this year in our exclusive Global Skin Tone Range. Magic Stix are amazing quality markers that Last for more than 7 Days without the Cap. The pack sizes range from 12 count-48 count packs to hit a variety of price points to service your merchandising needs. The sales velocity of these products is astounding as they have resonated with customers throughout the country for the quality and colorful expression they allow for each user. Wonder Stix are amazing and “Write on Almost Anything” They are completely washable from all Non-Porous surfaces (Whiteboards, Windows, Glass, Metal…etc.) and interact with Porous surfaces in unexpected ways, like turning into a watercolor on paper. We have the Wonder Stix available both on their own and as an terrific Playmat Set that all sell really well. This product sells extremely well and helps expand the surfaces that can be written on safely exponentially. We also have a complete line of Stationery Products under our “The Classics” Brand and are proud to let you know we are the new owners of the Magnet Men product line.. In this brand expression we also have innovative Whiteboard Accessories Writing Instruments Classroom Supplies Furniture Accessories We also have a well rounded portion of our catalog dedicated to Fidgets, Sensory Products, STEM/STEAM Items, Social Emotional products and Oral Motor products. These products mean quite a bit to the folks that have children who actually need what we offer to improve success. Our “The Pencil Grip” product line is an evergreen bestseller that is the standard bearer for “Grips” on a global stage and includes: The Pencil Grip, Crossover Grip, Jumbo Grip & Pinch Grip The Claw Grip Triangle, Foam and Gel Grips This product line is suitable for Retail, Online and Catalog presentation and sale.
Schnerds
Schnerds is an emotional wellness character brand that uses plush toys, storybooks and lesson plans to model self-love, acceptance and empathy. Our relatable, lovable creatures help us all to navigate our journeys. Our products combine our zany, imaginative style with the expertise of our board of educators, artists and therapists to create tools that resonate with both the neurodivergent and neurotypical communities. Let’s face it, they are darn cute as well!