Wuhan Shouyi E-commerce Co., Ltd., a subsidiary of Hong Shenghua Aviation & Travel Service (a national high-tech enterprise and Hubei Provincial “Little Giant”), is a global e-commerce leader in maternal and infant products. Leveraging our parent company’s integrated supply chain and international licensing expertise (e.g., aviation collaborations), we hold exclusive global rights for the Smiley brand in maternal and baby care, encompassing product development, pricing, marketing, and full-spectrum sales. Driven by “innovation + creativity,” we operate across Tmall, Xiaohongshu, Douyin, and physical stores in Hong Kong/Macau, while expanding globally via Shopify (starting with Taiwan). Our core offerings include kids’ sunglasses, plush blankets, drool bibs, and muslin bath towels, with eco-friendly diaper bags and sun hats in development. A 20-member expert team powers digitalized operations, positioning Shouyi as a pioneer in premium infant lifestyle solutions worldwide.
whimSi clips
whimSi clips® are designed to keep the things parents rely on—blankets, toys, and everyday essentials—secure, clean, and right where they belong. They were created to solve a constant frustration: items slipping, falling, and needing to be picked up over and over again. Whether it’s a blanket sliding off the stroller or a toy hitting the ground, those small moments add up. whimSi clips® are built to keep things in place so parents can move through their day with less interruption. At the center of each clip is a patent-pending silicone spring, made from food-grade silicone. It opens wide, grips securely, and flexes easily, so it works across a range of everyday uses—from soft fabrics to bulkier items. The design is smooth and thoughtfully made with no metal, no pinch points, and no sharp edges, making it a safer, more comfortable option to use around little ones. That combination of safety and versatility is what makes whimSi clips® something parents reach for again and again—on the stroller, around the house, and anywhere they want to keep things in place without constantly readjusting. whimSi clips® started with a real moment—wanting something simple to just work, and realizing it didn’t exist yet. Built by a mom and her engineer dad, it’s a small product designed to make a very real difference in everyday life. You can learn more at whimsiclips.com. Not available on Amazon. ✨ Fun. Functional. Built for real life with kids.
tonies
At tonies® we believe listening is the beginning of everything Our kid-powered audio players put them in control of their stories, boosting confidence and independence as they listen, play and learn. We’re proud to create products that help kids and their families joyfully explore the world around them and dive deeper into the stories and characters they love.Made for ages 1-9+, the Toniebox 2 grows with them from first words to full-length audiobooks. There’s hundreds of Tonies and Tonieplay games from favourites like Disney and PAW Patrol, super-charging their imaginations and helping them become the best versions of themselves. | tonies® is the world’s largest interactive audio platform for children with more than 9 million Tonieboxes and 100 million Tonies sold. The intuitive and award-winning audio system boosts independence and confidence in children through listening, play and exploration via extensive content for ages 1-9+ — all without screens or ads.
Mommy Care USA
For over two decades, Mommy Care has been dedicated to developing high quality, innovative skincare for moms, babies, and children, with a strong focus on gentle, safe, and naturally derived solutions for delicate skin. Our formulas are crafted using carefully selected organic ingredients and advanced production methods designed to preserve their natural benefits. Mommy Care products are developed to help support skin hydration, comfort, and protection across all stages, including pregnancy, postpartum, baby care, and everyday family use. From stretch mark care to daily moisturizing and soothing solutions, our line is designed to nurture even the most sensitive skin. Safety is our top priority. Mommy Care products are free from parabens, petroleum based ingredients, and phthalates. Our formulations are created for families who prioritize clean, gentle, and effective skincare for themselves and their little ones.
Micro Kickboard
Micro Kickboard is the U.S. Distributor of Swiss-designed Micro scooters, offering top-rated, award winning scooters and ride-ons for all ages. Micro is known for creating innovative, high-quality designs and assisting children in mastering balance and coordination from a young age. | Micro Kickboard is the U.S. partner for Swiss company Micro-Mobility, maker of the world’s best quality scooters, kickboards, and other innovative personal transport solutions for children and adults, all designed to help you create a better, more eco-friendly lifestyle.
KidCo
Family owned and operated for over 30 years, KidCo® is a trusted leader in home safety, offering baby gates, bed rails, travel gear, and stroller accessories. Proud distributor of BuggyGear and Lascal.
Familidoo Lifestyle Co.,Ltd.
Familidoo has been helping families and daycare businesses around the world for ten years. Here at Familidoo, we have always been about our customers. Familidoo is dedicated to high-quality and premium strollers to meet the highest safety standards. Familidoo takes pride in bringing joy, laughter, and endless discoveries to every stroll. Our strollers are certified to meet American, European, and Australian standards, ensuring quality for family and business use. Little ones are our top priority at FAMILIDOO, as they are the most important thing to us. Our mission is to use cherished memories to nurture loving relationships within daycare centers and families. Our strollers are easy to fold and unfold, certified by ASTM F833/EN1888 as strollers, and aim to make childcare providers’ lives easier while keeping kids happy, safe, and comfortable!