MerryMakers, a woman-owned business founded in 1994, leads the field in the design and manufacture of high-quality plush dolls and toys based on the best children’s books. Working closely with authors and illustrators, we create toys that reflect the diverse personalities of their book-based counterparts. Our production process is meticulous, and we use accredited testing facilities to ensure every product is safe for children of all ages. Now celebrating our 30 year anniversary!
Maxx Marketing Limited – YuMe Toys
YuMe Toys and Maxx Marketing are part of a global, fully integrated consumer products organization specializing in licensed toys, collectibles, and fan-forward retail experiences. Together, the companies deliver end-to-end capabilities across licensing, product design and development, merchandise planning, and global distribution, serving partners and retailers in more than 120 countries. Founded in 1997, Maxx Marketing operates with six strategically located offices worldwide, providing the infrastructure, scale, and operational expertise behind some of today’s most successful licensed premiums. The company is led by hands-on operators with deep roots in toys and consumer products, driven by a passion for quality, creativity, and delivering joy to fans and families around the world. YuMe Toys is the organization’s design-led brand, dedicated to creating and distributing original toys and collectibles inspired by the world’s most iconic pop culture franchises. From premium plush and innovative surprise capsules to collectible accessories and character figures, YuMe crafts immersive consumer and retail-tainment experiences that spark imagination, encourage fandom interaction, and resonate with both devoted fans and casual collectors. A trusted partner to leading entertainment brands, YuMe Toys works across major franchises including Disney, Marvel, Star Wars, Hello Kitty and Friends, Anime favorites, gaming, and more. Multi-awarded for standout design and product quality, YuMe continues to push creative boundaries while delivering compelling, retail-ready solutions for today’s global marketplace.
Made by Aliens Inc/Plushland/Call for the Wild
Join Our Call For The Wild! Come on by and visit us and learn about our products, mission, and fundraising programs at booth #1042 We create fun and inspiring products that directly benefit wildlife conservation. Our products, ranging from toys to gift accessories, are designed and inspired by real wildlife rescue, research, and conservation activities in the field. They aim to make a difference by teaching people about Earth’s amazing animals and environments. Our mission is to connect people with nature and inspire them to help protect and restore wildlife and wild places. We strive to create interactive items that educate, motivate, and, through their sales, fund the important work of wildlife rescue, research, and conservation. We were formed with the belief that business could and should be part of the solution to restoring Earth’s wildlife and ecosystems. Producing goods using sustainable materials and manufacturing practices, supporting good-paying jobs for communities, and educating people about protecting their environments are all part of our goals and objectives. Ultimately, sales and revenue generated from this process fund the essential work of real wildlife rescue and conservation. With an absolute passion for nature and protecting what remains of Earth’s unique and amazing wildlife and wild places, Call For The Wild Inc. is a cause-based business that helps fund our foundation, Forwild.org, a 501(c)(3) nonprofit. Our corporate net proceeds go to funding our foundation’s mission. In turn, 100% of our foundation’s revenue, product sales, donations, and fundraising net proceeds go directly to the important experts and organizations doing the work of saving the planet. We are excited and committed to being part of the solution to preserving and restoring Earth’s natural beauty and wildlife, leaving our planet a better place for generations to come. We hope you will join us on our Call For The Wild!
MADCOW ENTERTAINMENT
THE MASCOTS OF THE JAPANESE POP-CULTURE Madcow Entertainment France develops and markets a complete range of interactive of interactive and multimedia products for children and adults. Having acquired a strong experience in the field of multimedia, the company has been able to establish itself with the major licenses of Japanese pop culture.
Machda Toys
At Machda Toys, we believe every toy begins with a story — and ours begins with the magical world of Humm Buggs, the lullaby buggs. We are proud to introduce Humm Buggs, a charming collection of eight plush bedtime companions, each dressed in cozy pajamas and brought to life with gentle light and soothing sound. So, what exactly is a Humm Bugg? Each character hums a unique lullaby, specially recorded with an exclusive musical arrangement and soft humming designed to calm, comfort, and ease children into sleep. Every melody has been thoughtfully chosen to reflect the personality of its character. All lullabies are recorded in 432Hz, a frequency often associated with reduced stress, deeper relaxation, and improved sleep quality. A warm, soft glow illuminates each Humm Bugg’s face, creating a peaceful bedtime atmosphere. Humm Buggs are also designed with convenience in mind. No batteries required — each toy includes a rechargeable Bluetooth control module. Families can activate the glowing light and lullabies through the Humm Bugg App or manually by pressing the buttons in the toy’s hands. Charging is simple: just remove the module and plug it into any USB charger. With Humm Buggs, Machda Toys is redefining bedtime with comfort, creativity, and a touch of magic.
Luki Lab
At LUKI LAB, our goal is to provide kids with hours of fun and years of memories. From our headquarters in Southern California, our in-house team of inventors, artists, designers, and engineers are dedicated to creating award-winning, innovative brands and exciting toys and games for kids of all ages.
Lucky Toy USA
Lucky Toy USA is the U.S. arm of Yingtai Group Industrial (Hong Kong) Limited and Lucky Toy Group, backed by over 30 years of OEM/ODM manufacturing excellence. We provide reliable, scalable toy production supported by a vertically integrated supply chain across the globe. Lucky Toy USA also leads our strategic expansion into proprietary brands tailored for the North American market. Our flagship lines include Lucky Die Cast, featuring premium, highly detailed 1:18 scale American classic car models, and Panda Huahua, a charming plush collection inspired by beloved superstar panda Huahua, designed for collectors of all ages. Our operations include nearly 20,000 employees and more than 3 million square feet of advanced manufacturing facilities equipped with state-of-the-art machinery. We maintain long-standing partnerships with numerous globally recognized brands. Our products are distributed across more than 20 countries, with annual output exceeding $400 million. All facilities meet leading international compliance and responsibility standards, including ICTI, BSCI, SCAN, FCCA, GSV, and ISO14001. We offer comprehensive in-house capabilities, including R&D, CAD/CNC mold design and fabrication, injection molding, die-casting, plush production, and on-site chemical testing laboratories. This integrated model enables rapid prototyping, precision engineering, consistent quality, and dependable on-time delivery. We are recognized for flexibility, speed, and customization. Our global supply chain allows us to quickly adapt product designs, packaging, features, and programs to meet evolving market trends and customer requirements. We welcome partnerships with U.S. distributors, retailers, brands, and store owners, as well as OEM/ODM projects and licensing opportunities. Visit us to explore how Lucky Toy USA delivers quality, innovation, and manufacturing confidence.
License 2 Play Inc.
Booth 2451 The core of License-2-Play’s business is distributing the world’s hottest brands, a role we have proudly played for more than 20 years. As a trusted partner to top retailers, creators, and licensors, License-2-Play specializes in identifying trend-driven products early and scaling them into high-performing retail programs across impulse, collectible, and seasonal categories. New for 2026 is MushyKinz, a creator-owned squishy collectible line fueled by massive fan engagement, with hundreds of millions of views on YouTube. Built organically through creator storytelling and community-driven content, MushyKinz represents the next evolution of collectibles, where fandom, play, and digital culture intersect. The brand brings strong kid appeal, built-in awareness, and repeat collectibility, making it a powerful addition to the License-2-Play portfolio. Complementing our distributor brands is a curated selection of trend-forward licensed properties chosen for their cultural relevance and proven fanbases. These include Domo, the iconic meme character whose instantly recognizable design and internet-native humor continue to resonate with Gen Z, Millennials, and collectors. With deep nostalgia roots and ongoing relevance in digital culture, Domo remains a powerful driver of engagement and sell-through. Also featured is Pembe the Pink Cat, a social-first phenomenon built on expressive emotion, positivity, and relatability. With 3 billion+ giphy views and engaged following across social platforms, Pembe connects deeply with fans through short-form storytelling that translates seamlessly into plush and collectible products that feel personal, comforting, and highly shareable. Rounding out the lineup are Jeep branded Ducks, inspired by the viral Jeep Ducking movement. What began as a grassroots act of kindness among Jeep Wrangler owners has evolved into a collectible celebration of community, adventure, and connection. Jeep branded Ducks transform an authentic fan tradition into a giftable, collectible expression with broad appeal and strong emotional resonance. Booth 2557 Innov8 Creative Academy is a toy and entertainment incubator dedicated to developing breakthrough concepts that captivate kids, collectors, and the culture. From idea to shelf, Innov8 mantra of “First. Best. Only” blends storytelling, design excellence, and play innovation to create original IP that stands out and endures. As the creator behind Deddy Bears, the 2025 Toy of the Year® winner, Innov8 has demonstrated its ability to build emotionally resonant brands with true cultural impact. Deddy Bears disrupted the plush category by blending dark humor, character-driven storytelling, and collectability. New for 2026 the Deddyverse brings Youtube and streaming content to fans, transforming humor, emotional honesty into a powerful point of connection. Innov8’s portfolio also includes a slate of hot IP such as Kreepy Collectibles brands LIMBZ, Plantz, and Gothic Girlz, which reimagine spooky-cute collectibles with bold personalities and visual edge. Cutsie Collectibles expand the universe with concepts like Miiro, inspired by the growing trend of emotional expression and self-reflection. New Bad Date Bears turn modern dating mishaps into humorous, cathartic collectibles. Fuzzy Wuzzy Onsies deliver cozy, character-led comfort in a highly giftable format. With a bold, future-facing approach, Innov8 Creative Academy continues to set the standard for what’s next in play.
Kunjo Toys
Kunjo is a Canadian plush brand founded in 2022 and proudly designed in Quebec. We offer five themed collections: three focused on food, one centered on sports, and another inspired by school supplies. Each Food and School line includes ten unique characters, while the Sports collection features twelve playful designs. We continuously introduce new characters to keep our lineup fresh, engaging, and highly collectible. Our products are available in two formats: our Standard plush collection and our popular Mini clip-on collection. Mini plushes can be attached to backpacks, handbags, or even a car’s rear-view mirror, making them the perfect travel companions and charming accessories. Beloved by children, teens, and adults alike, Kunjo plushes bring smiles and warmth to every age group, making them a delightful addition to any retailer’s offering.