Informativ is your end-to-end deal engine for smarter deals and safer sales. Along with the industry’s leading fraud prevention, compliance, and credit platform, see Informativ’s NEW SmartPencil, which is a cheat sheet for your desk. It calculates all lending scenarios instantly to improve and uncover profit, prevent rewrites, and cut time to first pencil up to 90%. SmartPencil is integrated into our one-of-a-kind technology that includes: — Proactive & enforceable compliance — Multi-layered fraud prevention — Credit-qualified payments — Complete & reliable credit — Actionable customer insights — Stop by NADA Booth 4137W for a dealership game changer and a chance to win $5,000 every day.
GreatAmerica Financial Services
GreatAmerica offers tailored financial services and equipment financing solutions to meet the Construction, Ag & Industrial industry’s unique needs and support your business growth. | GreatAmerica is a recognized market leader within the equipment finance industry. Our approach is different than most other finance companies. Our goal is to provide solutions that are focused on helping our partners achieve greater success; to us it is not just about equipment financing. The GreatAmerica Construction Division is a business unit that provides powerful sales solutions, creative equipment financing programs, and select business services to Light Industrial, Construction, and Survey equipment manufacturers, distributors, and dealers across the United States. Our focus is in the Light Industrial and Construction industries, including but not limited to the following equipment:, Software and technology, Survey and Engineering equipment, Concrete cutting and preparation equipment, Welding equipment, Compressors, Generators and Aerial lifts and booms We use a consultative sales approach and extensive industry knowledge to develop innovative, customized solutions that help you sell equipment and technology to your commercial customers. We develop long-term, mutually beneficial relationships to help manufacturers, distributors, dealers and contractors achieve greater success and keep their customers for a lifetime. | GreatAmerica is the largest, family-owned national commercial equipment finance company in the United States. A $3.3+ billion company with life-to-date finance originations of $18 billion, GreatAmerica was established in Cedar Rapids, Iowa in 1992. Dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime, GreatAmerica offers innovative, complementary services in addition to financing. Service Equipment/Collision & Repair/Electric Vehicle Servicing Equipment/Body & Paint/Car Wash/Signage/Software and More
Equifax
At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com. | At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
Elevation Dealer Services
Elevation Dealer Services is a dealer-first F&I agency serving Automotive, RV, Marine, and Powersports dealerships nationwide. With deep retail and administrative experience, we specialize in helping dealers maximize profitability and long-term wealth through tailored Reinsurance formations, optimized Investment Policy Statements, and a comprehensive suite of F&I products. Our team partners with more than 300 dealerships across 13 states, delivering solutions that reduce fees, improve compliance, and accelerate compound growth. Beyond products, we provide training, recruiting, and leadership development that elevate dealership culture, boost PVR, and drive sustainable growth. At Elevation Dealer Services, our mission is simple: to create dealer-centric strategies that build stronger teams, protect customers, and multiply wealth—ensuring success today and for generations to come.
eLEND Solutions
Connected Retailing That Actually Delivers Real Deals. eLEND Solutions™ (AKA DealerCentric®) is a retail automotive FinTech platform that accelerates the conversion of shoppers, online or in-store, into qualified, F&I-ready buyers. Our platform connects credit, identity, and financing across every channel, giving dealers and buyers transactable, lender-matched terms earlier in the process so deals start stronger and close faster. The result? One platform. More buyers. Smarter pencils. And cleaner closes that move confidently from click to contract. Not another lead-gen tool or digital retailing widget. Just real deals, powered by real data. See it in action in Las Vegas. Booth #4951W. Why eLEND? 1. Real Personalization. Lender-matched payment options built around each customer’s real credit profile, ability, stability, vehicle of choice, and budget. Every buyer sees terms that actually fit their situation, not one-size-fits-all estimates. 2. Real Accuracy. Advanced credit filtering and calculation logic provide transactable, fundable lease and finance calculations for every year, make, model, trim, and option across all credit tiers. It happens in seconds, before the F&I handoff. 3. Real Integration. Our vendor-neutral platform offers free, bi-directional APIs that connect with your core systems and most digital retailing tools. No switching costs. No restrictive contracts. Just seamless connection. 4. Real Flexibility. Configure it your way. Align the platform with your sales process, desking approach, brand experience, and customers. You stay in control. 5. Real Security. SOC 2 Type II certified to protect dealership and customer data at every step. 6. Real Compliance. Integrated compliance tools support consistent, auditable, regulation-ready deal flow.
DriveCentric
DriveCentric is the world’s first Augmented Intelligence CRM platform purpose-built for the automotive industry. We fuse advanced AI with intuitive design to help any dealership engage more customers, schedule more appointments, and sell more cars—faster and with less friction. Our engagement platform unifies data, automation, and AI into one seamless experience—empowering teams to engage with customers more effectively, accelerate sales cycles, drive measurable growth, and outperform other solutions. DriveCentric is certified by major OEMs and integrates with all leading DMS providers. We’re proud to support and be trusted by thousands of the most forward-thinking dealerships in the United States and Canada.
Dealertrack
Dealertrack is part of a powerful ecosystem of retail solutions from Cox Automotive. Grow your business with our industry leading solutions and join nearly 70% of dealers who say they are more profitable using Dealertrack. With flexible integrations from the award-winning, #1 easiest to use DMS, deliver first-class customer experiences and seamless workflows from sales to service. Drive fast, compliant deals from credit to contracts, with 400+ lenders on the largest automotive digital contracting network. Complete any deal anywhere with signing options to meet customers’ preferences regardless of purchase path with Dealertrack. Confidently, accurately drive deals to completion with reliable solutions for customers in any state. Empower your dealership to simplify, drive profits, and exceed customer expectations with Dealertrack.