Booth 2451 The core of License-2-Play’s business is distributing the world’s hottest brands, a role we have proudly played for more than 20 years. As a trusted partner to top retailers, creators, and licensors, License-2-Play specializes in identifying trend-driven products early and scaling them into high-performing retail programs across impulse, collectible, and seasonal categories. New for 2026 is MushyKinz, a creator-owned squishy collectible line fueled by massive fan engagement, with hundreds of millions of views on YouTube. Built organically through creator storytelling and community-driven content, MushyKinz represents the next evolution of collectibles, where fandom, play, and digital culture intersect. The brand brings strong kid appeal, built-in awareness, and repeat collectibility, making it a powerful addition to the License-2-Play portfolio. Complementing our distributor brands is a curated selection of trend-forward licensed properties chosen for their cultural relevance and proven fanbases. These include Domo, the iconic meme character whose instantly recognizable design and internet-native humor continue to resonate with Gen Z, Millennials, and collectors. With deep nostalgia roots and ongoing relevance in digital culture, Domo remains a powerful driver of engagement and sell-through. Also featured is Pembe the Pink Cat, a social-first phenomenon built on expressive emotion, positivity, and relatability. With 3 billion+ giphy views and engaged following across social platforms, Pembe connects deeply with fans through short-form storytelling that translates seamlessly into plush and collectible products that feel personal, comforting, and highly shareable. Rounding out the lineup are Jeep branded Ducks, inspired by the viral Jeep Ducking movement. What began as a grassroots act of kindness among Jeep Wrangler owners has evolved into a collectible celebration of community, adventure, and connection. Jeep branded Ducks transform an authentic fan tradition into a giftable, collectible expression with broad appeal and strong emotional resonance. Booth 2557 Innov8 Creative Academy is a toy and entertainment incubator dedicated to developing breakthrough concepts that captivate kids, collectors, and the culture. From idea to shelf, Innov8 mantra of “First. Best. Only” blends storytelling, design excellence, and play innovation to create original IP that stands out and endures. As the creator behind Deddy Bears, the 2025 Toy of the Year® winner, Innov8 has demonstrated its ability to build emotionally resonant brands with true cultural impact. Deddy Bears disrupted the plush category by blending dark humor, character-driven storytelling, and collectability. New for 2026 the Deddyverse brings Youtube and streaming content to fans, transforming humor, emotional honesty into a powerful point of connection. Innov8’s portfolio also includes a slate of hot IP such as Kreepy Collectibles brands LIMBZ, Plantz, and Gothic Girlz, which reimagine spooky-cute collectibles with bold personalities and visual edge. Cutsie Collectibles expand the universe with concepts like Miiro, inspired by the growing trend of emotional expression and self-reflection. New Bad Date Bears turn modern dating mishaps into humorous, cathartic collectibles. Fuzzy Wuzzy Onsies deliver cozy, character-led comfort in a highly giftable format. With a bold, future-facing approach, Innov8 Creative Academy continues to set the standard for what’s next in play.
Klee Naturals + Easy A
In a market flooded with cheap imports for our kids, we make it our mission at Klee to create natural, non-toxic makeup and personal care products for our little ones. Right here in the United States.
Kaida Stationery Co.
Zhejiang Kaida Stationery Co., Ltd was established in 1992, located in Hangzhou, China. Over the past 32 years, Kaida have been engaged in the production of hundreds of products such as glue stick, liquid glue, white glue, color glue, glitter glue, slime, putty, tempera paint stick and acrylic pigment for professional buyers, importers, retailers and e-commerce all over the world. Having a strong commitment to quality, innovation, and customer satisfaction, Kaida has grown to become a leading manufacturer for glue&slime. The factory occupies a land area of 33,000 sqm, with built-up area 20,000 sqm. We have about 300 employees. Our market share distribution is 65% in the US, 20% in the Europe, and the remaining 15% in other regions. The company has passed ISO9001, BSCI, Smeta, CTPAT etc Quality, Social Responsibility and Security audits. Kaida is the member of AP, Wercs, Sedex. All products conform to USA LHAMA (ASTM-D4236) standard and European CE (EN-71) standard. Kaida is in the leading position in the high-end products of the industry.
Island Dogs
Island Dogs is a premier wholesale supplier specializing in quirky, humorous, and unique novelty gifts and impulse items. The company curates an eclectic product line designed to bring a laugh and a smile to any retail shelf. The core of Island Dogs’ catalog is built around imaginative, out-of-the-box products that span several key categories: Novelties: A broad range of unique items, from the functional and funny, such as the “Helping Hands Novelty Chopsticks,” to humorous household essentials like “Crap Jokes Toilet Paper.” Mugs: Featuring oversized and creatively shaped coffee mugs with witty sayings, like the “Giant 22 oz I’m A Ray of Sunshine Novelty Coffee Mug.” Barware: Clever and playful accessories for drinks and entertaining. Games: Assortments of unique games and activity kits, ranging from traditional revivals like “Gonggi” to party-ready conversation starters like the “Let’s Get Social” line. Blacklight & Glow: A selection of unique items, including home décor like “Glow Mushrooms,” that appeal to those looking for fun, vibrant room accents. Island Dogs provides retailers with a steady stream of inventive products that serve as perfect gag gifts, party favors, and must-have impulse buys. Our brand’s ethos is centered on providing fun, lighthearted merchandise that keeps customers returning for the latest amusing finds. Island Dogs is the go-to source for retailers seeking to stock items that are sure to generate buzz and lighten the mood.
Insect Lore
Insect Lore: Inspiring Wonder Through Hands-On Nature Discovery For more than five decades, Insect Lore has been a leader in educational, nature-based play, inspiring curiosity, joy, and lifelong learning in children around the world. Best known for its iconic Live Butterfly Kits, Insect Lore creates unforgettable, hands-on experiences that allow children to witness real metamorphosis—transforming classrooms, homes, and play spaces into experiences where discovery comes alive. Insect Lore was founded on a simple but powerful idea: children learn best when they can observe, interact, and explore. Today, that mission continues through an expanding line of live kits, STEM-aligned products, and outdoor exploration toys that make the natural world both accessible and exciting. Whether watching caterpillars transform into Painted Lady butterflies, observing ladybug larvae develop inside a habitat, or exploring nature toys designed for small scientists, children gain a deeper understanding of life cycles, ecosystems, and environmental stewardship. Every Insect Lore experience is crafted with safety, education, and wonder at its core. Kits include thoughtfully designed habitats, easy-to-follow learning guides, and engaging activities that support science standards without sacrificing the wonder of discovery. Insect Lore grows its own biology and ships them with care, ensuring that families and educators receive healthy, active insects ready for observation. The company’s commitment to sustainable and ethical practices ensures that each metamorphosis is not only memorable but also environmentally sound. Insect Lore products are trusted by teachers, parents, outdoor educators, and children’s museums as enriching tools for hands-on learning. The company’s signature butterfly-raising experience has become a cherished tradition in schools and households, building excitement year after year. From early childhood through elementary grades, children develop essential skills—observation, prediction, responsibility, and empathy—as they care for their baby insects and celebrate their release into nature. Beyond its flagship kits, Insect Lore continues to innovate with a growing assortment of STEM exploration toys, bug habitats, and nature-themed play items. These products encourage open-ended discovery, outdoor play, and sensory learning, making them ideal for classrooms, after-school programs, homeschool families, and young explorers everywhere. As a pioneering brand in live educational products and the original butterfly-by-mail company, Insect Lore blends science with play. Every kit invites children to ask questions, make connections, and develop a lifelong appreciation for the world around them. With a legacy built on education, authenticity, and wonder, Insect Lore remains dedicated to sparking curiosity—one tiny marvel at a time.