Company Category: OUTDOOR GEAR

VTUVIA ELECTRIC BIKE, INC

Electric Bikes: vtuviaebike.com Retro motorcycle style ebike: QIOLOR.COM

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Vantana

Vantana is a premium e-bike rack brand developed by Uriah Products, a long-standing U.S. manufacturer and distributor serving specialty retail, automotive, and outdoor dealers nationwide. Vantana was created to solve a growing problem dealers face every day: today’s e-bikes are heavier, larger, and more valuable—but most bike racks are still designed for traditional bikes. While many rack options top out around 60 lbs per bike, Vantana racks are purpose-built for modern e-bikes, with higher weight capacities, durable construction, and user-friendly loading features designed for real customers—not just spec sheets. The Vantana rack line focuses on: High weight capacity for today’s heavier e-bikes Ramp-assisted loading to reduce lifting and customer frustration Wheel-only contact designs that protect bike frames and components Heavy-duty construction built for frequent use and long-term reliability For dealers, Vantana offers a clear advantage: a rack you can confidently recommend for the e-bikes you sell. Customers don’t have to compromise, return products, or “make it work.” The rack fits the bike—period. Backed by Uriah Products’ established logistics, quality control, and after-sales support, Vantana combines dealer reliability with category-specific focus. It’s not a repurposed bike rack—it’s a solution designed specifically for e-bike transport. At CABDA West, Vantana is showcasing a rack platform built for where cycling is going—not where it’s been.

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Shokz

In 2011, Shokz, formerly known as AfterShokz, introduced its patented bone conduction technology, a new way of transmitting sound to consumers, with their unique open-ear headphones. The company continues to disrupt the headphone category with its premium open-ear listening experience that provides greater awareness and unmatched comfort. | World leader in bone conduction technology with more than 20 years history, we believe our technology will provide an even greater value to professional users. Covering more than 65 countries and working with more than 50000 stores worldwide, we are providing open-ear design and all day confort to our dear partners and clients. With Pro headset OpenComm2 and OpenComm 2UC for communication, we maximize everyone’s experience and efficiency. | Open Ear Headphones

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HOLLYWOOD RACKS

Family owned hitch rack company based out of sunny Southern California. In business for over 50 year providing racks at a great value for the consumer and retailer. With hitch racks designed to carry eBikes, road, gravel, MTB and everything in between, we’ve got what you need.

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HIMIWAY

Since its inception, Himiway Intelligent Technology has remained dedicated to the field of outdoor off-road electric vehicles. The company has successfully established the off-road electric bicycle brand HIMIWAY and the electric scooter brand Varla. Its products enjoy strong sales in the North American market, positioning Himiway as a leading enterprise in the region’s electric off-road mountain bike sector. The brand has garnered consistent acclaim from over 50,000 seasoned cycling enthusiasts across North America and has been featured in numerous authoritative media outlets, including North America’s FORBES. Globally, over 300,000 users are now enjoying the green, healthy lifestyle brought by HIMIWAY electric off-road mountain bikes. Looking ahead, HIMIWAY Intelligent Technology remains committed to providing premium new energy products worldwide, enabling more users to embrace low-carbon outdoor lifestyles. We aspire to elevate Chinese manufacturing to the level of Chinese innovation, striving to position the company among the global elite in the off-road electric bicycle sector. Our mission is to serve over a million users globally, ensuring every customer experiences the thrill of sport and the joy of eco-friendly travel!

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FEND Helmet

FEND is a behavior-changing safety brand for city commuters, built around the future of cities and micromobility. We make patented, safety-certified folding helmets that fold by 50% for easy packing and portability. By removing the inconvenience of carrying a bulky helmet around, we make safety a daily habit, driving higher helmet usage for riders.

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Brightz

Brightz, Ltd. is a Michigan-based, family-owned company that has been in business for over 15 years, offering colorful LED lighting accessories designed to enhance visibility and fun to bicycles. Brightz products are perfect for glow rides, group rides, cycling events, and nighttime adventures, helping riders stand out while promoting safer riding. Easy to install and visually striking, our LED bike lights transform everyday bikes into eye-catching, illuminated rides that riders of all ages can enjoy. | Grocery Impulse Reimagined – with LED light and glow products! Brightz illuminates coolers, dog collars, beverage, seasonal, toys, party, outdoor and more. Our family business looks forward to lighting up smiles for you and your customers. Value pricing supported by excellence in customer service and execution. | Brightz is a family-owned and operated company known for our vibrant lighted bicycle accessories. We design and distribute a wide variety of unique lighted products for indoor and outdoor play. Our products can be found in thousands of stores nationwide and globally. Brightz products add fun to bikes, scooters, basketball hoops, trampolines, ping pong, and so much more. Visit our booth for show specials.

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BIKE RAGS APPAREL

We love bike things and bike people, that’s why we make things for the bike industry. Bike Rags Apparel is a small cycling apparel company located in Cedar Rapids, Iowa. We are believers, promoters, and producers in the bike industry and for bike people. We’re all about highlighting the awesome identity of our customers with one-of-a-kind products and spreading the love of bikes far and wide.

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Arashi Vision (US) dba Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360° cameras in the X series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

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