Company Category: Marketing - Customer Data (CDP)

NADA 20 Group

20 Group is designed for owners, dealers or managers who are actively involved in running the dealership. Noncompeting members are grouped by franchise, dealership department, sales volume, location, travel preferences and budget. Includes access to the industry-leading OEM-specific financial comparisons of your dealership against average and best-of-class dealers.

Read More

NADA Academy

Academy is designed for current and future dealership leaders and managers to improve each department’s profitability and the dealership as a whole, while examining how new technology and innovations reshape the industry. Academy classes are taught in our state-of-the-art classrooms or live online, by industry experts, with hands-on practical applications in each area of the dealership. Through this process, you will develop an end-to-end view of business and dealership operations.

Read More

myautoIQ

Turn unresponsive leads into sales—Automatically: Dealerships write off 90% of their leads as “dead” every month. Yet 40% are still actively shopping 90 days later. The problem isn’t effort—dealers have tried aggressive follow-up, CRM automation, conversational AI, and CDPs. The problem is that no system can manage hundreds of unique buying journeys simultaneously. With each buyer’s journey requiring personalized content at the right decision stage over months-long timelines, it’s just not a task commonplace systems are able to handle. myautoIQ solves lost lead reactivation at scale: Our AI-powered platform delivers 5-15% incremental monthly sales for dealerships by automatically reviving leads they’ve abandoned. Our dealers consistently generate 10-20+ sales per month from leads that were marked “lost” in their CRM. We’ve influenced thousands of vehicle sales that would have stayed dormant forever. We’re not generic drip campaigns that customers ignore. We’re not conversational AI that only handles hot leads ready to buy now. We’re not a CDP that requires massive investment. With myautoIQ, the customer data infrastructure is built-in, so you get personalization without the six-figure platform cost. We solve what conversational AI and CDPs can’t—managing long-term customer journeys, delivering personalized content at each buying stage, and bringing customers back when they’re ready to buy. No staff effort or training required. Every interaction is tailored to each customer’s specific situation. Our system pulls live inventory, current offers, and relevant content that is specific to each customer’s situation. We’ve seen leads nurtured for over a year come back to buy completely different vehicles than they originally inquired about. Traditional automation can’t deliver that kind of long-term engagement. It’s also why lost lead reactivation is what we do better than anyone. Bringing back leads that are actually still shopping, solving the revenue leak that costs dealers millions—this proven capability is now powering other critical dealership workflows. Proven results. Measurable ROI. Zero overhead.

Read More

Mudd Advertising

Mudd Advertising is one of the automotive industry’s leading providers of results-oriented, data-driven advertising and marketing strategies. We are a successful and prosperous advertising and marketing agency that has gained national recognition. Headquartered in Cedar Falls, IA, our talented team creates breakthrough marketing, software, and interactive solutions to make sure our clients see the results they want. We consistently deliver results to over 4,000 dealers across the United States each year through strategic planning, creative advertising, and integrated marketing. We provide a full range of marketing services including digital and traditional media, production services, direct marketing, point of purchase materials, software-focused solutions, and email marketing services. Why we love it when you succeed: We believe in a Gung-Ho philosophy that teaches us to value our work, strive for measurable results and celebrate our successes. We work hard to make sure you see the results you want because we sincerely want to be the best partner you will ever have. If you want to find out more about our proven automotive advertising and marketing strategies, or learn about joining our team, visit our website at http://www.mudd.com.

Read More

MotorDNA

MotorDNA is a data + AI ecosystem platform that connects Dealers, Finance, Insurance, and service providers through a shared, vehicle-centric engagement layer. Our flagship dealer solution, MotorHUB, is a dealer-branded digital garage that keeps customers connected long after the sale—driving more ROs, higher retention, and always-on digital engagement. MotorDNA also enables a new used-vehicle acquisition channel by turning your customer base into a repeat source of trade-ins and “sell to dealer” opportunities.

Read More

Marchex

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.

Read More

M1 Data & Analytics

We are a DaaS company (Data as a Service), which means we don’t just toss a data file or list over the fence to you as a client. Instead, we build collaborations that focus on building custom audiences for our clients. Our data specialists go beyond the tired old model of demographic matching because we love to create data alignment between a client’s brand and a consumer audience that finds the engagement timely and relevant.

Read More

Lectrium

Lectrium is on a mission to be the #1 electrified vehicle sales partner for dealerships nationwide. Based out of Brooklyn, New York, Lectrium helps automotive dealerships turn their online electrified vehicle shoppers into informed, confident buyers with interactive tools that answer questions around range, charging, affordability, and sustainability right on their websites. Their EV merchandising tools are trusted by 400+ dealers in 32 states and certified by four major global car manufacturers.

Read More

L2T

L2T brings more than 20 years of automotive digital experience to retailers. The company’s proprietary AutoQuity™ technology powers a robust suite of digital products and stands as one of the premier digital marketing solutions in the automotive industry. Partnering with thousands of dealers, including the largest groups in the country, and 10 OEM-certified programs, L2T helps dealers build awareness, engage customers, and generate leads.

Read More

JF Marketing

JF Marketing is a boutique automotive marketing agency built on three core pillars: generating interest, reactivating dormant data, and increasing lead quality through advanced AI and texting technology. Since 2015, we’ve partnered with dealerships nationwide to deliver high-impact direct mail, targeted email, and personalized communication strategies that are never cookie-cutter. Every program is crafted to match each store, each market, and each data set. Powered by Textium PIN-based texting, Quick2Credit pre-qualification, and our AI outbound calling solutions, we help dealers spark fresh activity, pull more value from their existing database, and drive measurable, verifiable showroom traffic and sales. Boutique by design. Better by results.

Read More