Company Category: Marketing Attribution

ZipDeal

ZipDeal is the industry’s first patented Pre-Delivery System (PDS) that transforms the idle “wait for F&I” into a structured, revenue-generating customer experience. Delivered directly to the buyer’s device, ZipDeal walks every customer through key pre-F&I steps—insurance, accessories, surveys, referrals, app downloads, service scheduling, and more. Dealers see more profit, stronger CSI, and measurable consistency across the sales floor.

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VinTraxx Automotive

VinTraxx was built to solve one of the biggest problems in automotive retail — dealers tying up millions of dollars in inventory and floorplan interest just to sell cars. Our core business is consignment inventory. We place retail-ready vehicles on dealer lots with no floorplan, no upfront capital, and no inventory risk, so dealers can sell more cars without draining cash flow. As we scaled, we built our own technology to support that model — appraisal tools, diagnostics, inventory management, and digital merchandising — all designed to help dealers move inventory faster and spend less money doing it. Everything we build serves one purpose: help dealers sell more cars while keeping their capital working for them, not the bank.

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Vendor 20 Group

We are selected groups of 20 non competing leading vendors that specialize in the automotive space. ‘Our’ shared intent is to drive transformations to create a better aligned experience for our dealership customers. By committing to each other we provide invaluable insights which consist of exchanging ideas, resolving challenges and helping one and other with opportunities that best support our dealership customers. We provide resources and support to help members improve their businesses. The Vendor20 Group is a great way for automotive vendors to stay informed and connected with their peers and the ever changing landscape. We recognize what a dealership and vendor partner requires to succeed, and together we are dedicated in aligning our companies for exceptional performance.

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TVI MarketPro3

Since 1982, dealerships have trusted TVI MarketPro3 to drive measurable growth in Fixed Operations. We partner with dealers using intelligent, data-driven marketing strategies across direct mail, AI-powered email and SMS, recall management, social media, Google paid search, and a purpose-built Service BDC CRM. Every channel works together to increase efficiency, grow service revenue, and deliver transparent, provable results.

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TurnKey Marketing

Trusted by more top-10 volume dealerships! Dealers choose TurnKey Marketing because we deliver results. We help dealerships gain market share with AI-optimized advertising across TikTok, Meta, Reddit, Google, SEO, Video/OTT, Email, Graphics, and Direct mail. Powered by our industry-leading intelligence platform, our custom-built strategies identify in-market buyers and activate them at the exact moment they’re ready to buy—turning attention into sales. Be found. Be chosen. Choose TurnKey Marketing.

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The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

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TapOverdrive

TapOverdrive is a Silicon Valley-based advertising technology company that provides dealerships and agencies with innovative marketing automation, customer engagement, and data attribution solutions. Our marketing platform, AI-powered customer engagement solutions, and detailed data attribution system help dealers convert shoppers into customers in a digital economy. We offer an impressive portfolio of technology-based solutions, partnerships, and the one-of-a-kind TapOverdrive Network to satisfied customers every month.

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Sustainable Automotive

Drive Carbon Neutral is a small feel-good option for customers. If they purchase it, we plant 75 trees on their behalf which offsets an average vehicle’s emissions. No upfront cost. Pay only when sold. We understand the world you live in. Automotive has seen its difficulties with tariffs, cost sensitive customers, squeezed profit margins, D2C, the list goes on. Even so, we are consistently seeing a 55%+ penetration rate. It’s such a small commitment for customers because they feel good doing their part, and it only adds a few dollars a month to their loan. We designed Drive Carbon Neutral to align with dealers’ goals. There is profit for the dealership every single time a customer chooses to Drive Carbon Neutral. It’s incredibly easy to set up- many have met with us for the first time and started the very next day unlocking tens of thousands of dollars in additional profit each month effortlessly, as Drive Carbon Neutral runs itself after set up. This helps partners bring that “more than a dealership feel” in the easiest way while you focus on what you need to. We provide complimentary marketing and handle community engagement events for you too. We’ve been doing this for over 5 years, have nearly 80,000 customers, planted almost 6,000,000 trees, and helped our partners make millions in profit, all while helping the planet. Everyone wins.

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Stream Companies

Stream Companies is a full-service, data-driven automotive advertising agency with over three decades of experience helping dealerships and OEMs grow; they deliver integrated marketing that spans search, SEO, social, display, creative, and co-op management, powered by proprietary AdTech to reach car buyers wherever they are — all while ensuring compliance with industry standards and driving both showroom and online engagement.

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Solera

Solera is the global leader in vehicle lifecycle management software-as-a-service (SaaS), data and services. Serving over 280,000 global customers and partners in more than 120 countries, Solera provides a one-stop-shop solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, through four lines of business: vehicle claims, vehicle repair, vehicle solutions, and fleet solutions. Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Sustainable Estimatics for tracking emissions throughout the auto claims and repair journey. As part of Solera’s Vehicle Claims pillar, Audatex provides an end-to-end automotive claims workflow platform that leverages AI and Machine Learning technologies to generate photo-based pre-estimates in minutes, leveraging intelligent VIN identification paired with a historical, world-class data lake, capable of scaling globally for market-driven valuations. | Solera is the global leader in vehicle lifecycle management solutions, spanning automotive software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the automotive and vehicle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving, cap hpi, Autodata, and others. Solera’s solutions empower customers to succeed in the digital age by providing a one-stop platform that streamlines operations, delivers data-driven insights, and enhances customer engagement – helping clients drive sales, improve retention, and increase profit margins. Solera serves over 280,000 customers and partners in more than 120 countries. For more information, visit www.solera.com.

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