Company Category: Licensed Products

Bendon has been an industry leader in the licensed coloring and activity space for over 20 years and, after a recent acquisition, we’re ready to bring that same expertise to licensed sweets and snacks! Stop by our booth to see what we’ve been cooking, and how we can elevate your offering. | Bendon, Inc. is a consumer products company spanning multiple categories in children’s play & education and now following our latest acquisition of Primary Colors, we are also a leading provider of licensed sweets and treats. We’ve developed snacks featuring the brands children love including PAW Patrol, DIsney, Mickey Mouse, Cocomelon and more. We believe that snack time should be fun, regardless of age or occasion. We’ve made it our mission to have a snack for any circumstance whether that’s a reward, a gift, or a giveaway. In addition to traditional sweets, we’re also proud to offer our “Better for You” line that makes traditional snacking healthier. We’re excited to launch the new line look under the Bendon Bites, Bendon Sweets, and Bendon Eats branding. It’s still the great tasting treats you’ve come to expect from Primary Colors, now in additional properties and licenses from Bendon. Located in over 85,000 retail stores and with more than 50 licensed partnerships, we have the data to ensure we are bringing you the products that consumers want in the brand that resonates with them. The relationships we hold with the world’s largest entertainment studios and our access to POS retail outlets enable us to predict trends and react quickly. Our lean business model allows flexibility and quick to market on strong value propositions.