Our story started in the 1940s. It was the times when it was trendy to listen to gramophone records, to follow the news from the agency and to go to Europe for education… Despite the challenging conditions of the period, our founder Yakup Çetinalp loved toys so much that he changed his sector and embarked on the world of toys. Fortunately, he did so. Let’s see how things proceeded afterward… When Yakup Çetinalp started to manufacture tin soldiers, machines making manual printing were in use. His total manufacturing area was limited to only 40m² and the toys sector in Turkey was almost inexistent. His son Hasan Faruk Çetinalp joined his father when he was only six and together they traveled around Anatolia and sold those tin soldiers manufactured in that small atelier. Besides, marketing techniques had not been invented yet and the agencies to promote them were to be found after decades. Over time, tin soldiers were replaced by plastic soldiers. The father and son used their creativity and applied probably the first lottery marketing technique in the sector. They wrapped the soldiers with ‘lottery’ papers and made people experience the excitement of winning presents and sold toys. They put 260 pieces of carefully packaged tin soldiers in a large lottery bag. 30 of these soldiers had surprise gifts. Randomly picked a package from the bag, the child was to win the toy corresponding to the number in the package he/she picked if there was any number. Imagine doing that in the 1940s… A real marketing achievement! When one does his/her work with love, he/she definitely gets the reward, they say. Such ambition and enthusiasm of the father and son did not remain unreturned. While several companies headed to the dusty shelves of the history, Pilsan gradually grew. It has grown, but has not lost the child within … Time has changed, gramophone records were replaced by the digital, news are followed from the social media, instead of agencies. Of course, we have also changed, developed and kept pace with time. Today, we manufacture with state-of-the-art machines in an indoor space of 85,000 m², led by Hasan Faruk Çetinalp. As we mentioned before, Hasan Faruk Çetinalp has never lost his childhood enthusiasm and made Pilsan the most established toy manufacturer in Turkey. Our investments in 40,000 m² of production and 10,000 m² of storage space are continued. Started with tin soldiers, our journey is going on with hundreds of products aiming at children in all age groups. Is it only children? We have a toy for everyone who has not lost the child within, regardless of his/her age. The Northern Castle that became a legend in that period, battery-powered cars dreamt by almost all children or a cute slide… Our story has not ended here. We could not fit in the atelier of 40m² in İstanbul – Silahtar and opened out to Turkey and then, to the entire world.
Ningbo Century Grand Imp. & Exp. Co., Ltd.
NINGBO CENTURY GRAND IMP.&EXP.CO.,LTD.(Smarten Union) has 22 years of experience in producing and supplying various DIY Craft manual set, Basic Craft material, accessories & etcs products to abroad to equip our clients with competitive bottom line to benefit their markets. Let’s work together to open the door for mutual benefit，better life and better future for next generation.
My Fort
Launching at the New York Toy Fair, at MyFort®, we believe play is more than entertainment—it’s how families connect, slow down, and create memories that last. When we say “Fortify The Fun,” we mean building products that turn ordinary rooms into spaces filled with imagination, laughter, and togetherness. For us, the best indoor play forts are about parents and children sharing moments that matter. The product line launches with two sizes—Regular and Jumbo—and four engaging themes: Space, Dinosaur, Smiley, and Princess. Each unit includes a unique LED interior lighting to enhance the play experience and create a cozy, inviting environment kids love. My Fort was founded with a focus on family fun and engagement with a desire to promote family entertainment when spending time at home and searching for comfort, creativity, and connection. We chose to build something more meaningful, hands-on, joyful, and rooted in real family life. This led to the creation of a product that encouraged play for children of all ages and brought people together in a simple, magical way. From the beginning, we truly believed in what we were building. Our goal was ambitious but clear: design indoor forts that fit over couches or beds, adapt to different spaces, and feel special without being complicated. That belief still drives every decision we make today. We design our forts to work in real homes, with flexible layouts, adjustable sizing, and options that let families shape playtime their own way. Quality and safety guide everything we do. Our patent-pending structure allows two people to set up or take down a fort in about 15 minutes, making play easy rather than frustrating. We go beyond minimum standards by lab-testing materials, using flame-resistant fabrics, incorporating breathable mesh panels, and refining every component until it meets our own high expectations. Every stitch, zipper, and panel is reviewed with care because we know trust is built in the details. We also believe great products deserve great support. We stay accessible, respond quickly, and communicate honestly, before and after purchase. If you ever need help, we’re here. While we take quality seriously, we never forget the joy behind what we make. Play should feel light, creative, and fun, for kids and adults alike. As we continue to grow, our mission remains the same: to design the best indoor play forts with care, integrity, and a genuine love for family play.
Maped Juratoys
Juratoys is a French company that designs and distributes toys, stuffed animals, and games through its three proprietary brands with dedicated design and product teams: Janod, Kaloo, and Lilliputiens.
Klee Naturals + Easy A
In a market flooded with cheap imports for our kids, we make it our mission at Klee to create natural, non-toxic makeup and personal care products for our little ones. Right here in the United States.
Just Play, LLC
Just Play stands for exactly that – we believe kids should just play. To support that vision, we develop toys that enable imaginative play, role play and endless storytelling play for all children. Our products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles. We count ourselves lucky to work with the best brand builders and story-tellers in the world such as Hasbro, Mattel, Moonbug, Paramount, and The Walt Disney Company, and more. Our brand partnerships allow us to make toys that inspire imagination for future storytellers.