Company Category: Green / Eco-Friendly / Sustainable

YOTTOY Productions, Inc.

YOTTOY (yàht – toy) – “toy” spelled backwards and forwards, weaves together the magical worlds of play and storytelling as a specialty manufacturer of high-quality toys and gifts inspired by beloved children’s books. A trusted brand for nearly three decades, YOTTOY understands the importance of tangible companion toys in nurturing kids’ emotional and social development. Since 1995, our carefully curated collection of books and toys has built meaningful connections through screen-free time and imaginative role-play. The magic begins in our bright design studio in the heart of New York City, where all of our toys are meticulously engineered. Each toy is hand-crafted with carefully selected materials by a team of talented designers to ensure the best quality when bringing each character to life! YOTTOY’s collection encompasses timeless classics and contemporary favorites including Paddington Bear, Madeline, Babar, Frog & Toad, Little Blue Truck, The Rainbow Fish, and popular Mo Willems characters. YOTTOY creations are available nationwide and in select international markets. YOTTOY is proud to work with independent booksellers, museums, specialty boutiques, gift shops, and small businesses, as well as online retailers and major department stores. We are honored to produce toys and books for Kohl’s Cares and other non-profit organizations where we can make a positive impact. YOTTOY’s smile is on every toy to share the joy and happiness that our logo reflects!

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Wuhan Dragon Industrial Group Co., Ltd.

Dragon Group is a specialized manufacturer of silicone rubber products since 1995 which is engaged in production, Designing, trade and export of silicone household products and baby products. There are 20,000 sq.m. production base with over 80sets compression machines, 11 injection production lines, 11 CNC molding machines, 6 screen printing machines, 3 independent raw material mixing workshops, and 4 dust free packing lines. We are able to produce over 300,0000 items every month in both platinum and peroxide silicone with compression and injection molding . Focus on silicone rubber products over 30 years, our powerful R& D department of 35 engineers and designers have full experience in new products development while our own mould department can easily control the speed and quality of OEM & ODM designs to meet customer’s requirements and provide you the most professional suggestions if necessary to help realizing your design.

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Worldwide Buddies

Picture books & games that spark curiosity and encourage children to explore the world! Available in over 1000 shops across the US.

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Wood Expressions Games

Wood Expressions Inc. (WEI) is a business-to-business wholesale game distribution company currently servicing more than 4,000 retailers, both large and small throughout the United States, Canada, South America, the United Kingdom, Europe, Australia, and New Zealand. With over 40 years of import and export experience, WEI has gained a solid understanding of product development and logistics. We ship games all over the world in a variety of quantities and offer direct import programs for larger orders or custom branded projects. Our mission is to be a leading game distribution company in the USA by providing great service and quality products at a competitive price to our customers while building a profitable business. We will achieve this goal through an entrepreneurial spirit, a commitment to growth and the development of our employees and company. WE Games has been manufacturing and distributing high quality traditional board games since 1977. We specialize in a unique collection of games from around the world including entry level game set to high end quality games. We carry many classic, time-honored games such as Chess, Backgammon, Cribbage, Checkers, Dominoes, Go, Shoot the Moon, Antiquity Games and many more. We are known for our elegant game designs, our “WE Games” packaging and great customer service. Our superior quality products are offered in a wide range of competitive price points. American Chess Equipment (ACE) focuses on positively impacting students through scholastic chess activities. ACE specializes in teaching chess and the equipment required to learn and compete. Studies have shown there are many benefits to playing the game of chess. These benefits include improved problem-solving skills, better strategic thinking, increased intelligence, improved concentration and cognitive skills, enhanced relationship development and character building. In an ever-changing world, ACE prides itself in continuing the well-established traditions of playing chess and improving the skills that are required to compete in chess tournaments. The Wood Expressions Design Studio creates customized promotional products & branded items. We offer an exciting assortment of products that can be customized and branded. Most items have sufficient inventory to fulfill last minute needs. The Design Studio has an advanced facility with high-grade dynamic equipment. We use the latest techniques and technology to imprint on wood, stone, plastic, vinyl, silicone, fabric, and metal. We offer precision laser engraving, full color printing, silk screening, foil stamping and embroidery. We have the ability to imprint a logo, monogram or personalize in a complete range of options. Keeping these services in house allows us to maintain a high level of quality control and fast order fulfillment. If you are looking for a completely customized product, we are experienced and capable in this arena as well. We have completed many customized projects that required private branded specifications. No order is too large or too complicated for our abilities. We are committed to creating the perfect product for you or your client.

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Wonder & Wise

Play. It’s Serious Stuff. At Wonder & Wise, we believe every toy should do more than entertain, it should enrich your little one’s development, complement your home aesthetic, and last for generations.

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Wild Life Outdoor Adventures

Wild Life Outdoor Adventures is on a mission to inspire kids and their grown-ups to rediscover the joys of outdoor play. Founded in 2020, we’ve evolved to a leading creator of high-quality outdoor adventure kits, tools, and educational gear designed to ignite curiosity and foster a love of nature. From backyards to backcountry trails, our products make it easy and exciting for families to explore, learn, and connect with the outdoors. Our carefully curated product line includes all-in-one adventure kits, interactive field guides, and durable tools that encourage hands-on learning and imaginative play. Each kit focuses on a unique theme—like navigation, stargazing, weather, or wildlife—and comes packed with everything kids need to embark on thrilling adventures. From building confidence in identifying constellations to mastering outdoor safety and survival skills, we help create lasting memories for children ages 8+ and their families. At Wild Life Outdoor Adventures, we’re passionate about sustainability and quality. Our products, such as the eco-friendly EYE SPY Eco-Bamboo 5x Magnifying Glass and our durable adventure gear, are designed to stand up to real-world use while encouraging stewardship of the natural world. We work with trusted manufacturing and distribution partners to ensure every item meets our high standards of safety and craftsmanship. Our audience includes families, educators, and retailers who value outdoor exploration as a way to inspire creativity, build resilience, and provide screen-free learning opportunities. Wild Life Outdoor Adventures’ products are beloved by homeschool families, teachers, and nature-based programs, as well as parents and grandparents seeking meaningful ways to spend time outdoors with their kids. For 2025, we are thrilled to showcase our latest product innovations and evergreen favorites at Toy Fair. Join us to discover how our adventure kits and outdoor tools are making it easier than ever to spark a love of nature in the next generation. Why Choose Wild Life Outdoor Adventures? Purpose-Driven: Our products are designed to reconnect families with nature and create lasting memories. Educational Fun: Each item encourages skill-building, exploration, and curiosity about the natural world. High Quality & Sustainable: From eco-friendly materials to durable designs, our products are built for the outdoors. Perfect for Retail: Ideal for toy, gift, and outdoor specialty shops, as well as museums and science centers. Get ready to explore the wild! Stop by our booth to see how Wild Life Outdoor Adventures can elevate your retail offerings and inspire countless outdoor adventures.

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Wigglitz

ZB Designs was founded in 2022 by husband-and-wife team Zack and Berkley Bailey, who began with a single 3D printer and a shared passion for design and entrepreneurship. In just two years, the Wigglitz brand has evolved from a side hustle into a nationally recognized toy company with one of the most advanced, 3D-printing operations in the world. Every product is designed, manufactured, and shipped directly from their Utah facility. Measuring between one to two inches, Wigglitz toys come in a wide range of collectible themes, including Ocean, Puppies, Originals, Fantasy, and the newest addition, Puppies — with fresh in-house designs continuously in development. Today, Wigglitz is setting new standards for innovation and creativity in the toy industry and becoming a beloved collectible brand with a loyal and growing fanbase.

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White Mountain Puzzles

Find us in METTING ROOM 4b1 on level 4. Proudly MADE in AMERICA since 1978, White Mountain Puzzles has been producing high-quality jigsaw puzzles for over 40 years. We offer over 500 jigsaw puzzles ranging from 100 to 1,000 pieces for all ages including: – Fun collage puzzles – Beautiful scenic and nostalgic puzzles – Licensed and Americana puzzles – State and regional puzzles – Kids and adult puzzles – Puzzle accessories

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Upbounders®

Upbounders® creates thoughtfully designed, screen-free toys that celebrate children and their everyday world. Founded in 2018 by a mom seeking high-quality toys that reflected her son and his diverse group of friends, Upbounders® designs puzzles, games, and activity sets rooted in familiar experiences—from neighborhood play to everyday adventures. The brand is known for inclusive storytelling, beautiful illustration, and a warm, modern approach to early childhood that feels joyful, reassuring, and timeless. Upbounders® toys invite children to see themselves, their communities, and their possibilities through imaginative play—without heaviness or agenda. All products are made with high-quality, sustainable materials and are sold nationwide through specialty retailers, museum shops, and select national accounts. In 2026, Upbounders® expands its portfolio through a licensed partnership with Fred Rogers Productions, introducing bilingual, screen-free toys inspired by Alma’s Way™. Bound upward through play!™️

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