Company Category: Games / Puzzles

Zen Monkey Studios

Since 2012, Zen Monkey Studios has designed and manufactured licensed collectible accessories for leading entertainment and pop culture brands. Based in New York, the studio works closely with licensors and retailers to develop thoughtful, brand-aligned product programs built for long-term success. Zen Monkey Studios has partnered with major licensors including Nickelodeon, Paramount, SEGA, Atlus, Capcom, Warner Bros., and leading anime and gaming properties. Our experience spans both evergreen franchises and emerging IP, allowing us to tailor each program to the tone, audience, and retail environment of the brand. The studio is best known for its collectible pin programs, with a specialization in enamel pins, blind-bag assortments, and curated series designed to encourage repeat engagement while maintaining brand integrity. In addition to pins, Zen Monkey Studios produces a focused range of complementary accessories, including iron-on patches, keychains, and lanyards. Every product is developed with careful attention to design, materials, packaging, and licensor guidelines. Zen Monkey Studios takes a disciplined approach to line planning, prioritizing cohesive collections and sustainable SKU counts rather than short-term novelty. This philosophy has supported strong wholesale relationships across specialty retail, bookstores, museum shops, and national accounts, as well as a consistent presence at major trade and fan events. In 2026, the team introduced LETSMAKIT, a collaborative, large-scale activation platform designed to create participatory, brand-safe experiences that extend licensed properties beyond traditional retail.

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YOTTOY Productions, Inc.

YOTTOY (yàht – toy) – “toy” spelled backwards and forwards, weaves together the magical worlds of play and storytelling as a specialty manufacturer of high-quality toys and gifts inspired by beloved children’s books. A trusted brand for nearly three decades, YOTTOY understands the importance of tangible companion toys in nurturing kids’ emotional and social development. Since 1995, our carefully curated collection of books and toys has built meaningful connections through screen-free time and imaginative role-play. The magic begins in our bright design studio in the heart of New York City, where all of our toys are meticulously engineered. Each toy is hand-crafted with carefully selected materials by a team of talented designers to ensure the best quality when bringing each character to life! YOTTOY’s collection encompasses timeless classics and contemporary favorites including Paddington Bear, Madeline, Babar, Frog & Toad, Little Blue Truck, The Rainbow Fish, and popular Mo Willems characters. YOTTOY creations are available nationwide and in select international markets. YOTTOY is proud to work with independent booksellers, museums, specialty boutiques, gift shops, and small businesses, as well as online retailers and major department stores. We are honored to produce toys and books for Kohl’s Cares and other non-profit organizations where we can make a positive impact. YOTTOY’s smile is on every toy to share the joy and happiness that our logo reflects!

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Worldwide Buddies

Picture books & games that spark curiosity and encourage children to explore the world! Available in over 1000 shops across the US.

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Wood Expressions Games

Wood Expressions Inc. (WEI) is a business-to-business wholesale game distribution company currently servicing more than 4,000 retailers, both large and small throughout the United States, Canada, South America, the United Kingdom, Europe, Australia, and New Zealand. With over 40 years of import and export experience, WEI has gained a solid understanding of product development and logistics. We ship games all over the world in a variety of quantities and offer direct import programs for larger orders or custom branded projects. Our mission is to be a leading game distribution company in the USA by providing great service and quality products at a competitive price to our customers while building a profitable business. We will achieve this goal through an entrepreneurial spirit, a commitment to growth and the development of our employees and company. WE Games has been manufacturing and distributing high quality traditional board games since 1977. We specialize in a unique collection of games from around the world including entry level game set to high end quality games. We carry many classic, time-honored games such as Chess, Backgammon, Cribbage, Checkers, Dominoes, Go, Shoot the Moon, Antiquity Games and many more. We are known for our elegant game designs, our “WE Games” packaging and great customer service. Our superior quality products are offered in a wide range of competitive price points. American Chess Equipment (ACE) focuses on positively impacting students through scholastic chess activities. ACE specializes in teaching chess and the equipment required to learn and compete. Studies have shown there are many benefits to playing the game of chess. These benefits include improved problem-solving skills, better strategic thinking, increased intelligence, improved concentration and cognitive skills, enhanced relationship development and character building. In an ever-changing world, ACE prides itself in continuing the well-established traditions of playing chess and improving the skills that are required to compete in chess tournaments. The Wood Expressions Design Studio creates customized promotional products & branded items. We offer an exciting assortment of products that can be customized and branded. Most items have sufficient inventory to fulfill last minute needs. The Design Studio has an advanced facility with high-grade dynamic equipment. We use the latest techniques and technology to imprint on wood, stone, plastic, vinyl, silicone, fabric, and metal. We offer precision laser engraving, full color printing, silk screening, foil stamping and embroidery. We have the ability to imprint a logo, monogram or personalize in a complete range of options. Keeping these services in house allows us to maintain a high level of quality control and fast order fulfillment. If you are looking for a completely customized product, we are experienced and capable in this arena as well. We have completed many customized projects that required private branded specifications. No order is too large or too complicated for our abilities. We are committed to creating the perfect product for you or your client.

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Wild Guess!

Wild Guess LLC is an Atlanta-based game company specializing in mass-market casual card games with engaging real-world, mobile, and social gameplay. Wild Guess! is a highly competitive card battle for 2 to 4 players that keeps everyone guessing who will win! Guess cards correctly. Pass cards to your opponent. Empty your pile to win! Available on Amazon and now taking retail orders! Visit WildGuess.com.

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White Mountain Puzzles

Find us in METTING ROOM 4b1 on level 4. Proudly MADE in AMERICA since 1978, White Mountain Puzzles has been producing high-quality jigsaw puzzles for over 40 years. We offer over 500 jigsaw puzzles ranging from 100 to 1,000 pieces for all ages including: – Fun collage puzzles – Beautiful scenic and nostalgic puzzles – Licensed and Americana puzzles – State and regional puzzles – Kids and adult puzzles – Puzzle accessories

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Ultra PRO

Ultra PRO is the leading brand of memorabilia collecting and tabletop gaming accessories. We have been designing and manufacturing top-quality products since 1952 and our brands are recognized for their high quality standards and design innovations. In addition to our headquarters in Commerce, California, we are supported by our satellite facilities in Ohio, Massachusetts, Minnesota, Belgium and Japan.

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Trick or Treat Studios

Trick or Treat Studios is committed to preserving and elevating the nostalgia of classic Halloween, horror, and pop culture by crafting premium, fan-inspired products worth collecting.

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Toysmith

Toysmith has been bringing joy to play for more than 40 years, but this is not the Toysmith you remember. Founded in 1982, Toysmith built its reputation on trust, service, and a deep understanding of how toys spark imagination. Today, we’re honoring that legacy while boldly re-imagining what Toysmith can be. We’re putting our specialty retail partners first and designing our assortments around what their customers want most. We’ve been listening closely to specialty retailers, gift shops, museums, zoos, aquariums, national parks, and attractions across the country. The result? A fresh lineup of toys and gifts that feel modern, trend-right, and irresistibly fun while delivering the margins, sell-through, and merchandising support retailers need to win on the floor. Our portfolio now spans 100% of recognized play patterns, from impulse and novelty to active, creative, and collectible play. Even better, it’s curated with intention, balancing proven evergreen categories with fast-moving trends that spark excitement and repeat visits. Alongside our beloved Toysmith classics, we’re introducing standout brands and licenses shoppers already love, including Doctor Squish, Sugar Skwisheez, Moose Toys, Bluey, Majorette, Simba Dickie Group, and our own crowd-pleasing noisemakers, Say Whaaaaat?!—plus many more. These are toys that make kids light up, adults laugh, and registers ring. We also know that great products are only part of the story. That’s why Toysmith makes it easy to say yes: free shipping on all orders, no minimums, and proven merchandising solutions like Toy Towers™ that turn impulse moments into real revenue. Same name. Whole new vibe. Toysmith is evolving, growing, and playing harder than ever because when retailers win, joy travels further. Toysmith. Let’s play.

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