Geneva Capital is an independently operated direct lender with 20+ years of lending experience in the woodworking market. We offer competitive and creative, tailor-made lease purchase plans, including start-ups and tax leases. With industry-leading customer service, we make our own credit decisions and work with you personally for the duration of the term. Come experience the Geneva Difference, and let our helpful staff create a custom financing solution for you. Apply now at https://apply.gogc.com to know your buying power on the AWFS show floor! There’s no obligation to purchase and approvals are good for 120 days. | Geneva Capital offers a full range of financing solutions. Our team of industry-pros is ready to help you grow your business with customized terms tailored to fit your specific needs. We’re a direct lender with industry-leading customer service. This means we make our own credit decisions and work with you personally for the duration of the term. Come experience the Geneva Difference, and let our helpful staff create a custom financing solution for you! | Geneva Capital offers a full range of financing solutions. We are an independently operated direct lender offering competitive and creative, tailor-made lease purchase plans, including start-ups and tax leases. With industry-leading customer service, we make our own credit decisions and work with you personally for the duration of the term. Come experience the Geneva Difference, and let our helpful staff create a custom financing solution for you. Apply now at https://apply.gogc.com to know your buying power on the IWF show floor! There’s no obligation to purchase and approvals are good for 120 days.
Figure
Figure Lending partners with solar and home improvement contractors nationwide to provide fast, affordable financing for residential customers. Our simple, fully digital process delivers pre-qualifications in under 5 minutes, and funding in as few as 5 days. We offer industry-leading 30-year terms for the lowest possible monthly payments, loan amounts up to $750,000, and competitive single-digit rates—all with no dealer fees. Contractors benefit from quick onboarding (start offering financing in as little as 2 days) and a transparent portal to track applications in real time. We also support embedded relationships and SaaS integrations for seamless operations. Stop by our booth to say hello, pick up some swag, and learn more—or schedule a meeting with us to dive deeper. | Figure Technology Solutions (“Figure”) is a technology platform built to enhance efficiency and transparency in financial services. Its subsidiary, Figure Lending LLC, is the largest non-bank provider of home equity lines of credit; its software has been used to originate more than $14B of home equity. Figure’s technology is embedded across a broad network of loan originators and capital markets buyers and is used directly as well by homeowners in 50 states and Washington, DC. With Figure, homeowners can receive approval for a HELOC in as fast as five minutes and receive funding in as few as five days. To date, Figure has embedded its HELOC in more than 135 partners, including Rate (formerly Guaranteed Rate), CrossCountry Mortgage, Movement Mortgage, Goodleap, and many other fintechs, depositories, and independent mortgage banks. | Figure Lending partners with solar and home improvement contractors nationwide to offer financing with no dealer fees. Our fully digital process delivers pre qualifications in under 5 minutes and funding in as few as 5 days. We support solar, battery, roofing, and other project types with no project restrictions. Contractors benefit from 30 year terms, loan amounts up to $750,000, competitive single digit rates, quick onboarding, and a real time application tracking portal.
EarthaPro
Missed payments, lost jobs, and disorganized customer info can sink a good lawn care or landscaping company. EarthaPro fixes that. Track customers and jobs in one place, send invoices and get paid fast, and see exactly which jobs are making you money. Setup takes minutes, and we’ll move your info over for free. Stop by for a live demo, grab a free gift, and get signed up today so you can spend less time chasing paperwork and more time making money.
Cycle CPA-Landscaping Accountant
Green industry leader in remote bookkeeping, controller, and CFO services.
Branded Bull LLC
Branded Bull is a Michigan-based marketing agency which helps small businesses look awesome and grow. From professional websites and SEO to branding and graphic design services, we set our clients apart from the competition to generate leads and earn more revenue.
Beacon Funding
Beacon Funding is a leading equipment financing company dedicated to helping businesses grow through fast, flexible, and affordable financing solutions. For more than 35 years, Beacon Funding has partnered with small and midsize businesses across the U.S. to make acquiring trucks, machinery, and specialized equipment easier, without tying up valuable cash flow. Specializing in industries such as landscaping, construction, commercial vehicles, and specialty equipment, we offer customized financing programs designed to meet the real‑world needs of business owners and equipment vendors. Whether financing new or used equipment, Beacon’s team works to provide simple applications, quick approvals and payment structures that align with seasonal or operational cash flow. At Equip Exposition, Beacon Funding supports both end-users and vendors by offering pre‑approvals that help buyers shop with confidence and close deals faster on the show floor. Our financing solutions allow contractors to upgrade fleets, add new equipment, or expand services while conserving capital for labor, materials, and growth opportunities. Beacon Funding also partners closely with equipment dealers and manufacturers, providing financing programs that help vendors increase sales, shorten sales cycles, and deliver a better purchasing experience for their customers. With a dedicated support team and industry‑specific expertise, Beacon acts as an extension of the vendor’s sales process, not just a lender. Known for our customer‑first approach and strong industry reputation, Beacon Funding combines financing expertise with a consultative mindset, helping businesses secure the equipment they need to succeed today and grow tomorrow. Stop by and see us at booth 22102, or give us a call or email anytime to learn more about how Beacon Funding can support your business. | Beacon Funding provides flexible equipment financing and leasing solutions for businesses nationwide. We help companies acquire essential equipment affordably, offering personalized plans, fast approvals, and exceptional support. Our goal is to empower growth by making equipment ownership simple and accessible.