Western Equipment Finance is committed to being the most operationally efficient and customer-driven equipment finance company in the industry. With veteran team members, we know that each day we must work hard to continue living this vision. | Western Equipment Finance is a bank-owned, direct lender which provides financing solutions to businesses across the nation. For over 30 years, we’ve developed finance and lease programs that deliver results. We underwrite, fund, and service in-house. You can depend on us from start to finish. | Western Equipment Finance is a nationwide, full-service, commercial-equipment finance company. We have been in business since 1990 as a direct lender, owned by our parent company Western State Bank (established 1901). Western is committed to providing superior customer service for long-standing relationships with our customers and vendors.
Terrace Finance Corp.
Mower Finance provides hassle-free access to finance solutions for every part of your business—including your customers—with a single application, for all credit profiles and transaction amounts through a multi-lender platform.
Synchrony
Synchrony offers one source retail financing for residential consumers, landscape professionals & businesses through customized credit card programs, manufacturer/distributor subsidized promotions and installment loans. We can finance new & used units, as well as service or accessories. | Consumer financing that works for you and your customers. Put the power of the nation’s largest issuer of private label credit cards to work for you. With more than $140 billion in financed sales, our card programs offer the promotional financing that your customers are looking for. | Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally-enabled product suites. We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice.
Sheffield Financial, a div. of Truist Bank
Sheffield Financial, a division of Truist Bank, Member FDIC, is a trusted leader in delivering simple, easy, and fast consumer financing for the outdoor power equipment, compact tractor, powersports, and trailer industries. Sheffield’s online prequalification technology and digital buying experience helps manufacturers and dealers maximize retail sales by offering clear, competitive, and flexible financing to their customers. Based in Winston-Salem, N.C., Sheffield has been financing equipment for 33 years and provides financing nationwide. For more information about Sheffield Financial, visit http://www.sheffieldfinancial.com.
Kapitus Equipment Finance
Kapitus Equipment Finance (KEF) is a subsidiary of Kapitus dedicated to delivering fast and flexible equipment financing solutions. Backed by decades of combined industry expertise, the KEF team is comprised of seasoned professionals committed to providing exceptional service and tailored financing options that help businesses acquire the equipment they need to stay competitive.
HFS Home Improvement Loans
Building bridges between: Homeowners, Contractors and Lenders. HFS offers access to loan options for home improvement projects in all 50 states. No money down No stage funding 100% Up-front funding
Granum
Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company’s mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. Granum’s products are used by thousands of organizations throughout North America.
Figure
Figure Lending partners with solar and home improvement contractors nationwide to provide fast, affordable financing for residential customers. Our simple, fully digital process delivers pre-qualifications in under 5 minutes, and funding in as few as 5 days. We offer industry-leading 30-year terms for the lowest possible monthly payments, loan amounts up to $750,000, and competitive single-digit rates—all with no dealer fees. Contractors benefit from quick onboarding (start offering financing in as little as 2 days) and a transparent portal to track applications in real time. We also support embedded relationships and SaaS integrations for seamless operations. Stop by our booth to say hello, pick up some swag, and learn more—or schedule a meeting with us to dive deeper. | Figure Technology Solutions (“Figure”) is a technology platform built to enhance efficiency and transparency in financial services. Its subsidiary, Figure Lending LLC, is the largest non-bank provider of home equity lines of credit; its software has been used to originate more than $14B of home equity. Figure’s technology is embedded across a broad network of loan originators and capital markets buyers and is used directly as well by homeowners in 50 states and Washington, DC. With Figure, homeowners can receive approval for a HELOC in as fast as five minutes and receive funding in as few as five days. To date, Figure has embedded its HELOC in more than 135 partners, including Rate (formerly Guaranteed Rate), CrossCountry Mortgage, Movement Mortgage, Goodleap, and many other fintechs, depositories, and independent mortgage banks. | Figure Lending partners with solar and home improvement contractors nationwide to offer financing with no dealer fees. Our fully digital process delivers pre qualifications in under 5 minutes and funding in as few as 5 days. We support solar, battery, roofing, and other project types with no project restrictions. Contractors benefit from 30 year terms, loan amounts up to $750,000, competitive single digit rates, quick onboarding, and a real time application tracking portal.
Beacon Funding
Beacon Funding is a leading equipment financing company dedicated to helping businesses grow through fast, flexible, and affordable financing solutions. For more than 35 years, Beacon Funding has partnered with small and midsize businesses across the U.S. to make acquiring trucks, machinery, and specialized equipment easier, without tying up valuable cash flow. Specializing in industries such as landscaping, construction, commercial vehicles, and specialty equipment, we offer customized financing programs designed to meet the real‑world needs of business owners and equipment vendors. Whether financing new or used equipment, Beacon’s team works to provide simple applications, quick approvals and payment structures that align with seasonal or operational cash flow. At Equip Exposition, Beacon Funding supports both end-users and vendors by offering pre‑approvals that help buyers shop with confidence and close deals faster on the show floor. Our financing solutions allow contractors to upgrade fleets, add new equipment, or expand services while conserving capital for labor, materials, and growth opportunities. Beacon Funding also partners closely with equipment dealers and manufacturers, providing financing programs that help vendors increase sales, shorten sales cycles, and deliver a better purchasing experience for their customers. With a dedicated support team and industry‑specific expertise, Beacon acts as an extension of the vendor’s sales process, not just a lender. Known for our customer‑first approach and strong industry reputation, Beacon Funding combines financing expertise with a consultative mindset, helping businesses secure the equipment they need to succeed today and grow tomorrow. Stop by and see us at booth 22102, or give us a call or email anytime to learn more about how Beacon Funding can support your business. | Beacon Funding provides flexible equipment financing and leasing solutions for businesses nationwide. We help companies acquire essential equipment affordably, offering personalized plans, fast approvals, and exceptional support. Our goal is to empower growth by making equipment ownership simple and accessible.