Company Category: Fashion Accessories

Wül is a Seattle-based brand crafting high-performance merino wool goods (socks, beanies, hats, and accessories) designed for durability, comfort, and sustainability. Originally launched in 2018 as a senior project at the University of Washington, Wül has since become a trusted companion for thousands of hikers and travelers nationwide. Inspired by the mountains that shaped us, our National Park sock collection has become a top-seller in park gift shops, featuring iconic designs for Mount Rainier, North Cascades, and Olympic National Parks. We’ve recently expanded to Yosemite and continue to grow our custom program to parks across the country. Our premium wool is responsibly sourced and thoughtfully spun to create long-lasting, high-quality souvenirs guests will use for many years. We’re also backed by a lifetime guarantee. Every sale also gives back – 5% is donated to local nonprofits that help preserve the wild places we all love. Wül is proud to partner with National Parks, resorts, cruise lines, and airports, and we’re thrilled to be exhibiting at the Las Vegas Souvenir & Gift Show for the first time ever. Come say hi, we’d love to connect. 🙂 – Rami & Viv, Founders @ Wül