Smith Brands is a U.S.-based toy, game, and novelty company focused on one clear goal: creating products that deliver big reactions, shared laughter, and memorable moments. With a growing reputation for highly giftable, instantly understood items, Smith Brands designs retail-ready products that perform across toy, gift, novelty, and impulse purchase environments—built for quick shopper comprehension, strong turnover, and repeat demand. At Toy Fair New York (Booth 6909), Smith Brands will be showcasing its expanding lineup and inviting buyers, media, and partners to experience a major new product debut the team is especially excited to unveil in person. The brand’s approach blends timeless humor and classic play patterns with modern merchandising sensibilities—resulting in products that are easy to place, easy to explain, and hard to resist. A core pillar of the portfolio is the Laughing Smith® collection: an assortment of high-velocity prank and gag items designed to drive impulse conversion and repeat traffic. The lineup includes crowd-pleasing favorites such as prank golf balls, fake lottery tickets, novelty toilet paper, and other “grab-and-go” items that fit naturally at checkout, on endcaps, in seasonal displays, and in novelty sections. Laughing Smith® products are built around simple concepts that customers immediately “get,” making them strong candidates for retailers looking to refresh impulse sets with proven, reaction-driven merchandise. One of the brand’s most recognized products is WET FARTS®, a viral prank favorite that has generated 200+ million social media views across brand content and fan sharing. After years of sustained direct-to-consumer demand, Smith Brands is expanding WET FARTS® and the broader Laughing Smith® assortment into wholesale, giving retailers access to items backed by strong awareness and an engaged audience that actively seeks them out. For retail partners, this means the opportunity to stock products that already have momentum—supported by consistent online visibility and a loyal customer base that buys for the laugh and comes back for more. Smith Brands welcomes retailer and media meetings at Booth 6909 and looks forward to connecting with partners seeking high-conversion impulse items and big-reaction products that keep customers smiling—and coming back.
Shenzhen Dongyuan Plastic & Metal Product Manuf.
Shenzhen Dongyuan Plastic Toys Manufacturer, established in 1997, is a professional OEM factory based in Shenzhen, China. We are certified by ICTI Seal No. C3795, ISO 9001:2008, Disney FAC-007405, Wal-Mart, and BV, ensuring high-quality production standards. Our factory is equipped with rotocasting machines and injection molding machines, serving clients across North America, Europe, and Asia. We specialize in manufacturing Action figures, Plastic fashion dolls, Plastic keychains, Baby bath toys, and other Plastic and Electronic promotional gifts, offering custom OEM services tailored to client needs. Our comprehensive capabilities include 3D design, prototyping, rotocasting, injection molding, spray painting, and pad printing, ensuring a seamless production process from concept to final product At DY toys, we are committed to delivering high-quality products, fast turnaround times, and competitive pricing. Customer satisfaction is our priority, and we strive to build long-term partnerships through reliability and excellence. Contact us today to discuss your project—we look forward to working with you!
Sakumon
Sakumon is a new toys-to-life brand that combines collectible monster figures with a cozy mobile game built around care, creativity, and play. Each figure connects to the game through simple tap interaction, bringing the character to life on screen and creating a lasting bond between the physical toy and the digital experience.
Replogle Globes
REPLOGLE GLOBES-A UNIQUE PRODUCT. A UNIQUE COMPANY. A UNIQUE STORY. From its humble beginnings in a Chicago apartment, Replogle today is the world’s largest manufacturer of globes. From handcrafted masterpieces in the offices of Presidents to classroom models that help students understand their world, our belief in the globe as a source of wonder hasn’t changed. Made in the USA, Replogle is committed to making the finest quality globes.
QUBS
QUBS makes smart toys from wood – innovating with RFID tech to create screen-free imaginative play. Founded in 2019, our journey began with a simple idea: to empower and inspire a new generation of innovators. We launched during the global pandemic, successfully gathering support for our vision with a Kickstarter campaign. Since then we’ve won many awards celebrating our unique play systems and grown rapidly; finding new investors, building a passionate team of experts, bringing Cody to households and schools worldwide and developing incredible new technology like Qubitunes that changes the way kids play. QUBS Mission: We innovate and design beautiful wooden toys with screen-free tech inside, to balance hands-on play, exploration and intuitive learning. This helps kids develop critical skills in a way that’s fun, simple and engaging. We nurture creativity, problem-solving, and confidence, providing a guided framework for kids to discover the joy of play. We’re committed to quality and sustainability through wooden toys that ignite the imaginations of the next generation of makers and doers. QUBS Purpose: At QUBS we invite kids to explore the world through play, sparking a hands-on adventure that’s fun and intuitive. We start with the simple joy of wooden toys and embed them with screen-free tech. Let’s empower and inspire the next generation of innovators. The QUBS line-up includes Qubitunes, winner of the Toy Award in the Startup category at Spielwarenmesse 2025 and selected as a Top Holiday Toy by Toy Insider. Qubitunes is screen-free audio gaming that turns every moment into music, sounds and stories. Pop in a game cartridge and move the wooden blocks to mix up endless combinations – lead a noisy orchestra, meet animals, craft a story or jump into fun challenges. The sounds shift with every move, so playtime is always something new and imagination runs wild. Unlike other audio toys or speakers, Qubitunes offers thousands of combinations and fun games for endless play. With games across six categories and our smart tech, Qubitunes can truly grow with kids. Independent play, multi-player fun for the whole family or even audio for quiet time, it’s an ecosystem where boundless imagination and adventures in sound awaits kids from 3–99. Introducing RasKars, a lively cityscape where animal-driven wooden cars zoom, explore and react all on their own! Powered by hidden smart tech and seamless RFID interactions, each car drives autonomously and responds to whatever kids build around it. Launching with three personality-packed vehicles – and expanding each year – RasKars creates a bustling animal world full of motion and surprises, where imagination comes alive. Kids become the city planners, using our clever RFID system to guide the action. Cody Block is more than a fun toy. It teaches kids the foundational concepts of STEM (Science, Technology, Engineering, and Mathematics). Each block becomes a lesson in coding and logical thinking. Kids learn problem solving, social skills and collaboration, spatial awareness, storytelling and critical thinking.
Picasso Tiles
PicassoTiles is a fun “shape building” set utilizing embedded magnets that immerses children (and creative adults) into crafting 2D and 3D art sure to put a smile on those who appreciate creative, active learning. At PicassoTiles, we strive to help creative children in core fundamentals such as the basics of physics, aptitude in mechanics, building and architecture. Our magnetic shapes also help give your child that early exposure to the basics of magnetism and shapes. By integrating the dynamics of magnetism with building using geometric shapes, PicassoTiles Magnet Tiles 3D Building Block gives an extra dimension to the total learning and creative process.
NODI
Beautiful, smart products for kids that deliver the perks of smartphones – minus the risks.
MyFirst USA Inc.
myFirst allows every child, parent, and family to grow and Explore Together — to navigate their first steps into the digital world safely and confidently, through empowerment, not over-restriction. We combine child-centered designs with innovative devices, safe social spaces, and connected services to make digital family life intuitive, joyful, and free from fear. Our complete tech ecosystem is purpose-built to enrich a child’s learning experience and foster healthy technology habits from the start. Our expertly designed (and fun!) devices — including connected smartwatches, cameras, headphones, and creative tools — nurture confidence, curiosity, and safety through guided freedoms, easily implemented by parents in ways that fit their family’s specific needs. That way, parents can encourage independence while still keeping an eye on their child’s location and connect with them at any time. The core of our ecosystem is myFirst Circle, the safe social sharing, messaging, and location platform that weaves through our products and encourages connection and family togetherness. It champions safe knowledge over digital abstinence, providing a trusted space for kids, their friends, and family to strengthen bonds. The platform features no ads and no strangers, only real connections, no matter where their loved ones may be. And, here at myFirst, we do it all through the utmost trust and transparency, earning it all through honesty and reliability. Parents are always in control, and we’re just here to help in the most respectful and useful ways we can.
MY ARCADE® / dreamGEAR®, LLC
Founded in 2022, dreamGEAR®, LLC is a leading manufacturer of retro gaming systems, video game accessories, and consumer electronics. The company is recognized for innovation and growth, including honors from CES® and Entrepreneur Magazine. dreamGEAR manages a diverse portfolio of 4 brands: • MY ARCADE®: We produce an exciting line of miniature retro arcade devices; Plug ‘N Play consoles, and portable handhelds. MY ARCADE® includes officially licensed titles from Sega®, Atari®, Tetris®, Bandai Namco, Capcom®, Data East™, TAITO®, and Jaleco®. These nostalgic devices bring beloved classics, such as PAC-MAN™, GALAGA™, TETRIS, SPACE INVADERS™, Super Street Fighter II, and SONIC THE HEDGEHOG™ to the palm of your hand. MY ARCADE® products bridge generations — rekindling cherished memories for long-time gamers while introducing new players to timeless arcade experiences. bionik® – Premium accessories for PlayStation®, Xbox®, Nintendo®, PC, and Android™, designed for performance and comfort. dreamGEAR® – High-quality, value-driven accessories across major gaming platforms. iSOUND® – Audio and mobile accessories including Apple®-licensed products, power banks, and portable speakers. dreamGEAR delivers products that resonate with gamers and tech fans worldwide.