Mercury Associates is the largest dedicated fleet management consultancy in North America. We provide independent, unbiased, and objective assistance and advice to public and private sector fleet operations in the U.S. and around the world. Mercury’s fleet management consulting services help organizations improve the management, performance, and costs of their vehicle and equipment fleets. We evaluate and identify opportunities to improve our clients’ “cradle-to-grave” asset management practices, including acquisition, operation, utilization & right-sizing/typing, maintenance and repair, replacement, and disposal, and fleet-related business management practices in such areas as fleet governance, cost and financial management. | Mercury Associates is the leading dedicated fleet management consultancy in the United States. We provide independent, unbiased technical assistance and advice to both public and private sector fleet operations, fleet industry product and service providers, and investors in the fleet industry throughout the U.S. and around the world.Our staff are experienced fleet managers that have assisted fleet organizations in both the private and public sectors, with specific award-winning experience and expertise in fire and EMS fleets. We evaluate and identify opportunities to improve our clients’ “cradle-to-grave” asset management practices, including acquisition, operation, utilization, maintenance and repair, replacement, and disposal, and fleet-related business management practices in such areas as fleet governance, cost and financial management, facility and workforce management, supply chain management, and information management.While we occasionally partner with best-of-breed product and service providers to meet a particular client’s needs, we have steered clear of reseller agreements and other formal alliances that might compromise our independence and objectivity for 20 years. We also do not provide fleet management services that might prevent us from providing unbiased advice on how our clients can best meet their fleet management needs – whether this be with in-house personnel and other resources, third-party service providers, or a combination of the two.Should you need any of the above services assessed within your fleet organization, or would like professional development of your current fleet management staff, Mercury Associates stands ready to serve. | Founded in 2002, Mercury Associates, Inc. is a well-known and trusted fleet management and fleet technology consulting firm in North America. One hundred percent of our consulting engagements are specific to the fleet industry. We are committed to providing independent, unbiased guidance to our clients drawing on a combination of technical, analytical, and advisory capabilities and hands-on fleet industry experience that is unmatched in the management consulting field. We strive to give you the best solution and advice specific to your unique needs. Mercury is widely considered the premier provider of fleet advisory services and is a leader in assessing fleet trends, electric vehicle feasibility, regulatory compliance planning, and emerging solutions. Many of the industry trade organizations utilize benchmarks, standards, and other guiding principles developed by Mercury as part of their certification programs, annual conferences, and other educational outreach programs. We also provide educational content and conduct numerous educational sessions for the leading fleet management industry associations. Mercury’s mission, simply put, is to assist organizations in improving the management and operation of their vehicle and equipment fleets. Our consulting services touch on virtually every facet of fleet management and operations, ranging from broad-based assessments of fleet management organizational structures, staffing levels, facilities and equipment, and business practices, to tightly focused analyses of a single issue or question. Our firm has employees spread throughout the United States and Canada, allowing it the flexibility to execute work in a timely and affordable manner.
Merchants Fleet
Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and services options for organizations and government agencies that leverage vehicles to run their operations, serving as a single source for all vehicle needs, including electric vehicles. Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois, area. For more information, please visit merchantsfleet.com. | The Merchants Fleet Truck Rental Program provides rentals for light & medium-duty trucks. Whether you need one truck or dozens, we can provide flexible terms, and solutions to meet your needs. Our Variable Truck Lease converts your rental into a long term lease and keeps your driver on the road.
Massimo Motor
Massimo Group is a manufacturer and distributor of powersports and electric vehicles based in Garland, TX. New for 2026, the MVR Cargo Max HVAC utility cart and Sentinel UTVs feature fully enclosed cabs with integrated heating and air conditioning. Designed for toughness, adaptability, and cost-efficiency, Massimo vehicles maximize uptime and ROI. Whether you’re managing land, maintaining facilities, or transporting crews and equipment, our fleet lineup delivers dependable performance where it matters most.
Madico, Inc.
ClearPlex by Madico is an exterior-applied, optically clear Windshield Protection Film designed to provide a physical barrier between the windshield and road debris to reduce windshield damage and replacement rates among fleet vehicles. ClearPlex provides the following benefits to fleet vehicles: 1) Will protect your fleet and result in lower windshield replacement incident rates, reduced occurrences of unplanned vehicle downtime, improved overall efficiency and cost savings. 2) Offers unmatched optical clarity allowing it to be compatible with all types of ADAS-equipped windshields. 3) Costs significantly less than an ADAS-equipped windshield replacement providing cost savings and improved operational costs. 4) Is manufactured in the USA at Madico’s 250,000ft2, ISO-certified manufacturing plant in Florida. Madico, Inc. was founded in 1903 and is a world leader in manufacturing optical-grade protective films. We are excited to exhibit at NAFA I&E 2024 and introduce our innovative and industry-leading ClearPlex by Madico Windshield Protection Film! | Headquartered in Tampa Bay, Florida, Madico, Inc. innovates, manufactures, and distributes a broad range of protective, functional and decorative materials-based solutions including films, coatings and laminates for various industries worldwide from automotive and architecture to healthcare and aerospace. Since 1903, Madico has pioneered industry-first products with an unrivaled commitment to quality and dedication to its customers. Madico is a fully owned subsidiary of Lintec USA Holdings, Inc. For more information, visit www.madico.com
LEGEND
Legend Fleet Solutions (ISO 9001:1000 certified) transforms interior spaces of today and tomorrow’s fleet vehicles, taking the protection, efficiency, and productivity of mobile workforces to the next level. | Legend Fleet Solutions transforms interior spaces of today and tomorrow’s fleet vehicles, taking the protection, safety, and productivity of mobile workforces to the next level through cargo van interior protection and accessories.
Kooner Fleet Management Solutions
An Inc. 5000 Fastest-Growing Company, Kooner Fleet Management Solutions is a leading provider of on-site fleet management, mobile fleet services, and last mile maintenance solutions. With a focus on innovation, customer satisfaction, and operational excellence, the company delivers tailored services to transportation companies of all sizes to optimize fleet health, reduce downtime, and improve performance. For more information, visit www.KoonerFMS.com.
Holman
Your fleet needs to keep pace with the demands of your business and you can’t afford vehicles to be stuck in neutral due to extended downtime. Holman Parts Distribution collaborates with vocational fleet operators as your strategic, single-source powertrain supplier, providing the highest quality OE products with nationwide distribution.
HDR
HDR is a national infrastructure consulting firm providing engineering and planning services. HDR has a Zero Emissions Mobility (ZEM) team that specializes in transitioning fleets to alternative fuel solutions. | Household Driver’s Report (HDR®) is a Texas-based data services company, established in 1989, providing authorized law enforcement agencies with access to driver, vehicle, watercraft, and criminal conviction records. HDR specializes in historical Texas data and advanced search capabilities, helping investigators locate individuals and information that may not be easily found in standard systems.
Goodyear Tire & Rubber Co
At Goodyear, innovation isn’t just what we do – it’s who we are. Since Goodyear’s founding in 1898, our standard for success has been based on a commitment to continuous improvement and innovation. | Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. Goodyear produces a wide range of tires for consumers all over the world. Across our brands, we offer all the benefits today’s drivers are looking for, from innovative technology and performance handling to all-weather reliability and affordable quality.