MotorDNA is a data + AI ecosystem platform that connects Dealers, Finance, Insurance, and service providers through a shared, vehicle-centric engagement layer. Our flagship dealer solution, MotorHUB, is a dealer-branded digital garage that keeps customers connected long after the sale—driving more ROs, higher retention, and always-on digital engagement. MotorDNA also enables a new used-vehicle acquisition channel by turning your customer base into a repeat source of trade-ins and “sell to dealer” opportunities.
Lotlinx
Founded in 2012 and headquartered in Peterborough, New Hampshire, Lotlinx is the automotive industry’s leading VIN performance platform. Purpose-built for dealers, Lotlinx uses advanced AI and the industry’s most robust VIN and shopper behavior data to help dealers predict risk, optimize pricing and promotion, and improve merchandising – all at the individual vehicle level. By delivering real-time, VIN-specific insights and actions, Lotlinx empowers dealers and OEMs to take full control of their inventory and maximize profit, one VIN at a time. Learn more at www.lotlinx.com.
JM&A Group
We are a ‘dealer first’ business focused on helping our partners find their best path to success, plan for the future, and achieve real results. There’s a reason why we’ve been trusted for over 45+ years by dealers across the country. We’re proud of the relationships we’ve built with each and every one. and establish a lasting legacy in the automotive industry. We partner with dealers to grow profitability, drive department success, optimize talent, and establish a lasting legacy in the automotive industry. Our expert teams design tailored solutions rooted in five core areas of the dealership to advance your success: – F&I Products & Support – Fixed Operations – Dealership Insurance, Benefits, Health Captive – Training & Development – Talent Services
Gubagoo
Gubagoo is the leading provider of chat and digital retailing for automotive dealerships. Now, it is introducing the industry’s first Unified Intelligence Engine (UIE) – Curator. Curator brings together every data set across a dealer’s ecosystem, normalizes and cleans it, creating a single unique view of every customer. Dealers partner with Gubagoo to offer a seamless buying experience both online and in-store, combining cutting-edge chat and retailing tools with unparalleled customer engagement. With its award-winning solutions, you can move from an initial chat to a fully funded deal instantly, streamlining the customer’s buying journey. Gubagoo integrates with Reynolds Retail Management System, ensuring seamless, accurate transactions without manual re-keying, saving valuable time. Elevate your dealership’s presence and enhance customer experience with the most advanced automotive retailing tools on the market.
Equifax
At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com. | At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
eLEND Solutions
Connected Retailing That Actually Delivers Real Deals. eLEND Solutions™ (AKA DealerCentric®) is a retail automotive FinTech platform that accelerates the conversion of shoppers, online or in-store, into qualified, F&I-ready buyers. Our platform connects credit, identity, and financing across every channel, giving dealers and buyers transactable, lender-matched terms earlier in the process so deals start stronger and close faster. The result? One platform. More buyers. Smarter pencils. And cleaner closes that move confidently from click to contract. Not another lead-gen tool or digital retailing widget. Just real deals, powered by real data. See it in action in Las Vegas. Booth #4951W. Why eLEND? 1. Real Personalization. Lender-matched payment options built around each customer’s real credit profile, ability, stability, vehicle of choice, and budget. Every buyer sees terms that actually fit their situation, not one-size-fits-all estimates. 2. Real Accuracy. Advanced credit filtering and calculation logic provide transactable, fundable lease and finance calculations for every year, make, model, trim, and option across all credit tiers. It happens in seconds, before the F&I handoff. 3. Real Integration. Our vendor-neutral platform offers free, bi-directional APIs that connect with your core systems and most digital retailing tools. No switching costs. No restrictive contracts. Just seamless connection. 4. Real Flexibility. Configure it your way. Align the platform with your sales process, desking approach, brand experience, and customers. You stay in control. 5. Real Security. SOC 2 Type II certified to protect dealership and customer data at every step. 6. Real Compliance. Integrated compliance tools support consistent, auditable, regulation-ready deal flow.