Pals & Co. is a women-owned small business built on friendship and a love for all things cute. Founded by two art school pals, the brand began as a creative passion project and has grown into a joyful world of character-driven collectibles designed to spark connection, brighten everyday moments, and bring people together through shared excitement. At the heart of Pals & Co. is the belief that cute is not just a style. It is a feeling: comfort, delight, and a reminder to slow down and enjoy the fun. Pals & Co. creates playful collectible products including blind boxes, plushies, vinyl toys, pins, and accessories, crafted with thoughtful details, charming expressions, and high-quality design. Each collection is created with storytelling in mind, inviting fans to meet new characters, find favorites, and build their own little community of companions. From pocket-sized surprises and desk buddies to huggable plush friends, every product is designed to feel special, whether it is displayed on a shelf, clipped to a bag, gifted to a friend, or opened as a sweet reward. A signature part of the Pals & Co. experience is the thrill of the blind box reveal. We love the magic that comes with discovery and collecting, and we aim to make every unboxing moment feel like a tiny celebration. Our vinyl toys combine collectible appeal with clean silhouettes and lovable personality, while our plushies bring softness, warmth, and comfort in a way that appeals to kids, teens, and adult collectors alike. In addition to toys, our pins and accessories help fans express their style and bring a bit of the Pals & Co. universe into everyday life. Pals & Co. is also excited to share its growing licensed product line for DOMO, bringing the iconic character to life through fun, collectible designs made for fans of all ages. With a focus on character authenticity, playful presentation, and collector-friendly formats, our DOMO products are designed to stand out on shelves and delight both longtime fans and new audiences. We also have additional licensed products in development and look forward to expanding our lineup with even more beloved characters and creative collaborations. With every release, Pals & Co. celebrates creativity, connection, and the joy of discovering something adorable to share, making modern collectibles that feel fresh, heartwarming, and full of personality.
Nymzo
Nymzo makes modern chess gear and accessories built for serious play. Designed and engineered in New York City, our chess products set the new standard for serious and casual chess players alike.
Nanjing Lucky Arc Int’l Trading Co. Ltd.
For over two decades, we have been a trusted manufacturer and exporter of high-quality plush toys and related products, specializing in serving worldwide markets. Our core services include design, production, and export of soft toys that meet the highest standards of safety, creativity, and value. With extensive experience collaborating with major retail chains and independent stores, we deeply understand the demands and preferences of global consumers. We pride ourselves on offering products that combine appealing design, durability, and competitive pricing. Our team is dedicated to providing end-to-end customer support—from custom design and development to reliable delivery—ensuring a seamless and satisfying partnership every step of the way. We look forward to creating more success stories with new and existing clients around the world. Bringing Joy to the Toy!
Milky Tomato
Milky Tomato is a highly recognizable, color-forward brand built around a cast of irresistible original characters created by artist and founder Emlynn Jones. What began as a tiny, personal art experiment has grown into a proven retail engine with broad consumer appeal and strong partner potential. Emlynn launched Milky Tomato at the age of 18 with a couple dozen stickers and button designs, hand-built ideas she sketched, refined, and packaged from her bedroom. In February 2022, she opened her Etsy store and started shipping orders herself, learning in real time what customers loved, what converted, and what made people come back for more. That early, direct-to-fan feedback loop still powers the brand today: character-first storytelling, instantly readable silhouettes, and a distinct emotional range that makes Milky Tomato stand out in a crowded marketplace. Since that bedroom launch, Milky Tomato has scaled rapidly into a full-spectrum product ecosystem with over 3,000 products. The brand’s whimsical charm has fueled extraordinary visibility, with strong performance at over 100 pop-up events nationwide and placement in 27 (and growing) brick-and-mortar retail locations. Milky Tomato’s art style spans a wide range of moods and aesthetics, from cute to creepy and mellow to vibrant, creating a uniquely flexible platform that fits multiple retail strategies, from gift and lifestyle to collectibles, stationery, accessories, and home goods. The consistent throughline is character: customers don’t just buy an item, they adopt a little piece of a world. For business partners, Milky Tomato offers more than great products; it offers proven demand and a community that shows up. With more than 950K social media followers and over 70K customers worldwide, the brand delivers strong engagement, repeat purchasing behavior, and reliable momentum for launches. New designs and product drops are supported by an always-on content engine that turns sketches into stories, stories into collections, and collections into measurable sell-through. At New York Toy Fair, Milky Tomato is seeking relationships with retailers, distributors, and licensing partners who want a beloved, fast-growing creative brand with a deep character bench, scalable product versatility, and an audience ready to follow Milky Tomato into new categories. Whether you’re looking for standout shelf presence, co-branded collaborations, or licensing opportunities built on original IP, Milky Tomato is positioned to help partners create products that people instantly recognize and genuinely love.
Mighty Jaxx
Mighty Jaxx is a Singapore-based collectibles company founded in 2012 by Jackson Aw. Specializing in designer toys and art collectibles, the company is known for collaborating with artists, pop culture franchises, and global brands to create limited-edition figures. Their products blend art, technology, and popular culture, featuring unique, often quirky designs. Over the years, Mighty Jaxx has partnered with major names Toei Entertainment, Sanrio, Pararmount, Universal and Warner Brothers.
McFarlane Toys
About MCFARLANE TOYS Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona, McFarlane has offices in Los Angeles, Las Vegas and Montreal. Visit mcfarlane.com.
Marmals
Meet Marmals – magnetic art toys designed to be a blank canvas for crafting amazing characters, telling unique stories, or inventing whatever your imagination conjures. Mix and match, draw, erase and start anew – the possibilities are endless! Marmals are more than just toys, Marmals are your mindfulness companions. The tactile charm and calming *click* of their joints soothe restless fingers and minds, helping you focus and find your flow. Whether you’re an artist seeking inspiration or a desk-dwelling fidgeter, Marmals are your creative calm.
Kouhigh Inc
TNT Space is a designer toy brand from China focused on building character-driven IPs through long-term storytelling and emotional design. Rather than positioning its characters as one-off collectibles, TNT Space approaches character creation in a more humanized way — similar to how pop culture icons or K-pop star IPs are perceived by fans — allowing personalities, narratives, and emotional connections to evolve over time. Among its lineup, Ryan stands out as a rare success in the designer toy market: a male character figure that has demonstrated consistent commercial performance across multiple releases, while forming a strong emotional bond with young collectors. At Toy Fair New York, TNT Space presents its core series and previews upcoming releases for the international market, offering insight into a new generation of character-led collectible culture. TNT Space is exhibited at Toy Fair by Kouhigh, with support from Quantum Trend Bridge, the group’s global market expansion and large-channel development division.