Smith Brands
Smith Brands is a U.S.-based toy, game, and novelty company focused on one clear goal: creating products that deliver big reactions, shared laughter, and memorable moments. With a growing reputation for highly giftable, instantly understood items, Smith Brands designs retail-ready products that perform across toy, gift, novelty, and impulse purchase environments—built for quick shopper comprehension, strong turnover, and repeat demand. At Toy Fair New York (Booth 6909), Smith Brands will be showcasing its expanding lineup and inviting buyers, media, and partners to experience a major new product debut the team is especially excited to unveil in person. The brand’s approach blends timeless humor and classic play patterns with modern merchandising sensibilities—resulting in products that are easy to place, easy to explain, and hard to resist. A core pillar of the portfolio is the Laughing Smith® collection: an assortment of high-velocity prank and gag items designed to drive impulse conversion and repeat traffic. The lineup includes crowd-pleasing favorites such as prank golf balls, fake lottery tickets, novelty toilet paper, and other “grab-and-go” items that fit naturally at checkout, on endcaps, in seasonal displays, and in novelty sections. Laughing Smith® products are built around simple concepts that customers immediately “get,” making them strong candidates for retailers looking to refresh impulse sets with proven, reaction-driven merchandise. One of the brand’s most recognized products is WET FARTS®, a viral prank favorite that has generated 200+ million social media views across brand content and fan sharing. After years of sustained direct-to-consumer demand, Smith Brands is expanding WET FARTS® and the broader Laughing Smith® assortment into wholesale, giving retailers access to items backed by strong awareness and an engaged audience that actively seeks them out. For retail partners, this means the opportunity to stock products that already have momentum—supported by consistent online visibility and a loyal customer base that buys for the laugh and comes back for more. Smith Brands welcomes retailer and media meetings at Booth 6909 and looks forward to connecting with partners seeking high-conversion impulse items and big-reaction products that keep customers smiling—and coming back.
SCHYLLING
Scarecrow Vampire Fangs
Scarecrow Inc. We are celebrating 33 years and counting! #1 Precision-Fit Fangs innovatively designed, manufactured, and packaged in the United States since 1993. Trusted by professional filmmakers, makeup artist & consumers worldwide. Offering high-definition & cinematic realism, as featured in: CSI: Las Vegas, America’s Next Top Model Dancing with-the Stars, Netflix’s Kimmy Schmidt, and countless social media influencer video & photos! 8 cutting edge shapes: Classic, Smalls, Shredder, Sabers, Viper, Spirals, Bucky, & Retractables. 6 styles: Natural, Metallic, Glow, Blood tip, & Bling. Comes with a quality proven, easy to use, gluten & latex free, non-toxic, and patented – Customizing Kit. No slurred speech, comfortable snap-fit, reusable, and no need for a partial plate. Unmatched social media presence, award winning videos, free promotional material, and excellent customer service.
Rubies II, LLC
Rubies is the world’s largest designer, manufacturer and distributor of Halloween costumes and accessories. The wide-reaching network of Rubies partners speaks to their lasting presence within family households for over 70 years being used, trusted, and loved by generations of parents and children. Proud to inspire and delight its audience, Rubies offers a vast selection of products that extends well beyond Halloween, helping people around the world celebrate holidays and special occasions. Using the talent of their stellar in-house design team, Rubies develops costumes and accessories for the hottest licensed properties, offering something for everyone in the family, including your pets! Whether it’s a smaller independent store, a national chain or even a virtual marketplace, Rubies products are prominently featured in a broad range of retailers, selling toys, costumes, and party supplies. Rubies and their sister companies distribute these sought-after products in regions including the United States, Canada, Europe, Mexico, South America, Australia, and Asia, spreading joy worldwide.
Regent Products Corp.
Regent Products Corp. is a leading Opening-Price point Importer and Wholesale Distributor of Halloween, Fall Harvest, Party items, Glassware, Plastic serving items, Candy, Snacks and more with a line of more than 6,000 items. We’re located in Chicago, IL near Ohare Airport with nearly 600,000 sq.feet of distribution and office space. We are experts at exporting all over the World and an industry LEADER in opening price-point Halloween merchandise. You won’t find another supplier with the variety and value we offer at the show. Stop by and find out for yourself why retailers enjoy working with us. | Regent Products is a leading supplier of “Extreme Value” Opening Price-point Domestic General Merchandise and Direct Imports. Independent Retailers, Mass Merchants, Grocery, Drug, Pet and Hardware retailers both domestic and offshore use Regent Products for “Extreme Value” Opening Price point merchandise.Our line includes nearly 5,000 items in over 20 categories. Pet Supplies, Plastics, Food/Storage, Catering/Serving, Outdoor Tabletop, Kitchen Gadgets, Housewares, Cleaning Supplies, Seasonal categories, Personal Care and more. Many items come prepacked in PDQ and Floor Displays and on Merchandise Strips.Our corporate offices, showroom & distribution are minutes from Chicago’s O’Hare International Airport. We’re proud of our National and International reputation with our customers. We offer tremendous products & value. Visit our NEW booth location #N6315 and see why successful retailers use Regent Products.
Primal Contact Lenses
PRIMAL Colored Contact Lenses has been committed to offering high-quality colored contact lenses tailored to your vision and fashion preferences since 2011. With a focus on delivering innovation and style, our lenses aim to enhance your overall look and experience. We’re grateful for the positive reception from cosplayers, fashion influencers, and professional makeup artists who appreciate the comfort and color clarity of our lenses. As a Canadian-based company, we take pride in ensuring that PRIMAL colored contact lenses strictly adhere to both US and Canadian regulatory standards. When you choose PRIMAL, you’re investing in a personalized, transparent product which has undergone thorough inspection and is authorized to be sold by both Health Canada and the FDA. We appreciate your trust in our commitment to quality and excellence.
Playmates Toys, Inc.
Celebrating its 60th anniversary in 2026, Playmates Toys is among the most well-respected and creative marketing and distribution companies in the global toy industry with a proven track record of creating innovative, affordably priced products and developing and managing long-term brand franchises. Playmates’ past and current partners are among the world’s leading entertainment companies, including Paramount, Legendary Entertainment, Toho, NBCUniversal, Rainbow Studios, Warner Bros., WWE and Disney. licensed entertainment specialist, Playmates’ success stories include broad, multi-segment product lines inspired by a wide variety of beloved movies and animated series including Teenage Mutant Ninja Turtles, Monsterverse, Godzilla x Kong, Voltron, Mighty Morphin Power Rangers, Disney Princess, The Simpsons and many others. From its offices in Hong Kong, California and London, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, please visit playmatestoys.com.
Piggy Paint
PIGGY PAINT nail polish is Non-toxic, Virtually Odorless, and Kid-friendly! This Advanced, Water-based formula Dries Hard – and Doesn’t Wash or Peel off. Plus, it’s Cruelty-free, Vegan, and Safe for all ages (including babies, toddlers, and children). PIGGY PAINT is a Premium brand that is trusted by parents, Created by a Mom, and a favorite for celebrities. Enjoy a rainbow of FUN, bright colors with Shimmers & Glitters – and dozens of cute Gift Sets for every occasion and Holiday. Also available in Scented (15 yummy, flavorful shades!). PIGGY PAINT is ALL Fun, with NO harsh chemicals! | PIGGY PAINT is #1 Kids nail polish in USA – it’s Non-toxic, Odorless & Safe for all ages. This Advanced, Water-based formula Dries Hard – and Doesn’t Wash or Peel off. A rainbow of FUN colors and Gift Sets that are Cruelty-free + Vegan. Also available in Scented (15 yummy, flavorful shades!). Piggy Paint is a Premium brand that is trusted by parents. ALL the fun, with NO harsh chemicals!
Peter Pauper Press, Inc.
In 1928, at the age of twenty-two, Peter Beilenson began printing books on a small press in the basement of his parents’ home in Larchmont, New York. Peter—and later, his wife, Edna—sought to create fine books that sold at “prices even a pauper could afford.” Today, still family owned and operated, Peter Pauper Press continues to honor our founders’ legacy—and our customers’ expectations—of beauty, quality, and value. We specialize in Children’s Activity Books, Floor Puzzles, Board Books, Sticker Books, Flash Cards, Art Supplies, and educational workbooks.
Parris Manufacturing Company
Parris Toys began in WWII making training rifles for the military. Now based in Savannah, TN, they craft high-quality toy replicas of historic American firearms, from frontier to Civil War to Western styles, blending nostalgia with craftsmanship. | Parris Manufacturing Company, dba Parris Toys, is a toy distributor. Shop Replicas by Parris to find one of the largest online selections of toy guns available today. We are pleased to manufacture beautiful replicas of Indian rifles, pirate rifles, Civil War muskets, frontier pistols, flintlock frontier rifles, Western rifles, military rifles, and many others, as well.