Windy City Novelties/Supreme Toy & Party

For more than 40 years, we are THE leader in Light Up and Glow and Seasonal and Party Supplies- we offer the latest in novelties, wearables, party decorations and more. We have products for EVERY class of retailer and are open to private labeling programs, OEM projects as well.

US TOY COMPANY

US Toy provides quality toys for the specialty retailers. Toys with high play value that stimulate curiosity and imagination that will give kids of all ages that Wow Factor. All items have attractive packaging, we have ultra-competitive everyday best pricing and our in-stock levels average 95%. Our impulse toys prove hours of entertainment for the kids and for the customers provide proven sellers with high margins that keep all our customers happy!

Underwraps

Underwraps Costumes is your one stop company for innovative, high -quality costumes & accessories with a distinct focus on value. As a leader in the Halloween industry with classic Halloween costumes to unique Licensed character ensembles with a vast selection to suit every occasion. Underwraps Costumes maintains its originality in design and concept and has established itself as a benchmark for original design and value. It is our goal to design and manufacture with you, the retailer in mind. We connect and listen to our retailers and create quality our customers demand and have come to rely on. A wide variety of products is available to ensure a complete Halloween experience with costumes for infants through adults in a wide range of sizes available. Complete your look with the full range of accessories available including accessory kits, unique wings, boa’s, prop weapons, hats, jewelry, gloves and so much more to fit every event and occasion. Underwraps Costumes offers year-round availability for every occasion with products for every theme such as Decades, The Roaring twenties, Dia De Los Muertos, Renaissance, Sexy/Club wear, Western wear, Luau’s, Horror nights, Easter, Christmas and so much more. By partnering with Underwraps, you’ll have everything you need to create a successful Halloween season and beyond.

Trick or Treat Studios

Trick or Treat Studios is committed to preserving and elevating the nostalgia of classic Halloween, horror, and pop culture by crafting premium, fan-inspired products worth collecting.

Toysmith

Toysmith has been bringing joy to play for more than 40 years, but this is not the Toysmith you remember. Founded in 1982, Toysmith built its reputation on trust, service, and a deep understanding of how toys spark imagination. Today, we’re honoring that legacy while boldly re-imagining what Toysmith can be. We’re putting our specialty retail partners first and designing our assortments around what their customers want most. We’ve been listening closely to specialty retailers, gift shops, museums, zoos, aquariums, national parks, and attractions across the country. The result? A fresh lineup of toys and gifts that feel modern, trend-right, and irresistibly fun while delivering the margins, sell-through, and merchandising support retailers need to win on the floor. Our portfolio now spans 100% of recognized play patterns, from impulse and novelty to active, creative, and collectible play. Even better, it’s curated with intention, balancing proven evergreen categories with fast-moving trends that spark excitement and repeat visits. Alongside our beloved Toysmith classics, we’re introducing standout brands and licenses shoppers already love, including Doctor Squish, Sugar Skwisheez, Moose Toys, Bluey, Majorette, Simba Dickie Group, and our own crowd-pleasing noisemakers, Say Whaaaaat?!—plus many more. These are toys that make kids light up, adults laugh, and registers ring. We also know that great products are only part of the story. That’s why Toysmith makes it easy to say yes: free shipping on all orders, no minimums, and proven merchandising solutions like Toy Towers™ that turn impulse moments into real revenue. Same name. Whole new vibe. Toysmith is evolving, growing, and playing harder than ever because when retailers win, joy travels further. Toysmith. Let’s play.

TOYNK

For over two decades, Toynk has been a trusted name in the world of pop culture collectibles and licensed merchandise. Founded in 2001 by passionate fans, we’ve grown from a small startup into a global distributor—without ever losing sight of what makes this industry exciting: the joy of collecting and the thrill of fandom. Our ever-expanding catalog features thousands of officially licensed and original products across fan-favorite categories, including: Toys & Collectibles Games & Trading Cards Home & Office Décor Costumes & Props Novelty Gifts and More With a low minimum order of $300 and low minimum quantity of only 2 per style, store owners can try different products and licenses to see what works. With over 30,000 products in stock that can ship immediate, Toynk is your one-stop shop for curated pop culture must-haves. Whether you’re stocking shelves, managing an e-commerce storefront, or enhancing your product offerings with fan-favorite merchandise, Toynk delivers the products that keep customers coming back. | Toynk has been a trusted name in the world of pop culture collectibles and licensed merchandise. Founded in 2001 by passionate fans, we’ve grown from a small startup into a global distributor—without ever losing sight of what makes this industry exciting: the joy of collecting and the thrill of fandom. Our ever-expanding catalog features thousands of officially licensed and original products across fan-favorite categories, including: Toys & Collectibles Games & Trading Cards Home & Office Decor Costumes & Props Novelty Gifts and More From best-selling franchises to exclusive product lines like Cardsmiths Trading Cards, Syndicate Collectibles, Toynk is your one-stop shop for curated pop culture must-haves. With over 20 years of industry experience, we know what collectors want—because we are collectors. Whether you’re stocking shelves, managing an e-commerce storefront, or enhancing your product offerings with fan-favorite merchandise, Toynk delivers the products that keep customers coming back.