Founded in 2014, Wuhan Holly Foods Company Limited has been driven by the mission to create and produce valuable products and brands. With a focus on the snack industry, we strive to become the preferred partner for food retailers in China and abroad. To date, our export business has expanded to over 30 countries and regions, including the United States, Canada, the United Kingdom, European Union nations, Australia, New Zealand, Japan, Malaysia, and Singapore. Our product portfolio includes the Bestore series, Dr. Semple nuts series, and other snack foods. Among these, the Bestore line alone comprises over 1,300 SKUs, with more than 300 already compliant for overseas export. Our products span 13 categories, including biscuits and puffed snacks, vegetarian delights, preserved fruits and plums, as well as nuts and roasted seeds. We are committed to offering a comprehensive snack portfolio, aiming to meet the diverse needs and choices of various consumer groups across multiple scenarios.
Wolf-Packing Machine Company
“Real Equipment. Real Output. Real Results. Veteran-owned. Stop by Booth 7400 for a live walkthrough + packaging efficiency evaluation. Wolf-Packing is a veteran-owned packaging automation company helping sweets and snack manufacturers scale faster, run leaner, and package more efficiently. We design high-performance bagging systems built for real production environments—focused on maximizing throughput, reducing labor dependency, and eliminating the inefficiencies that slow your growth. No overengineered systems. No unnecessary complexity. Just equipment that delivers consistent performance and measurable ROI. In an industry full of expensive, complicated solutions, Wolf-Packing stands apart by making automation practical, reliable, and profitable. If your current packaging line is limiting your growth, it’s time for a better solution.
Wicklein
With roots dating back to 1615 and firmly anchored in the heart of the historic city of Nuremberg, Wicklein has stood for the art of traditional baking craftsmanship for over 400 years. We preserve our time-honored recipes like treasured heirlooms – while combining them with creative flavor innovations developed with experience and care. The result: products that unite tradition and innovation in the most delightful way. We place the highest value on quality. Our gingerbread and baked goods are made from carefully selected ingredients and crafted with meticulous precision – for authentic taste and truly special moments of indulgence. Alongside our classic Nuremberg gingerbread, our assortment today includes fine pastries for every season, delicious Easter treats, and a steadily growing range of organic and vegan options for mindful enjoyment. For everyone who wants to celebrate the extraordinary in everyday life – or as we like to say: Celebrate Every Moment.
Walong Marketing Inc.
Established in 2000, Walong Marketing Inc is the #1 Asian food distributor in the U.S. We carry over 6,000 products from Asia’s premium brands. Leveraging our global operation, expertise in Asian food, and knowledge of the U.S. market, we provide a one-stop solution for our brand partners and customers, including sourcing, logistics, sales, and marketing.
Wally and Whiz US
At Wally and Whiz, we have reinvented the traditional gummy and created our own Danish gummies. A gummy made with love and passion. A gummy of the highest quality. A gummy that has the flavor and the taste of the natural ingredients it is made from. We always pair two complementary flavors in our gummies to create delicious taste experiences. And in our never-ending search for new and exciting flavors, we are constantly challenging the traditional gummy-experience. RETHINK CANDY
Vicenzi USA Inc.
Matilde Vicenzi is an iconic, global brand of AUTHENTIC Italian fine pastries, cookies and tins, produced in Verona, Italy. Family owned since 1905, we are the domestic market leader for Ladyfingers, Amaretto, Puff-Pastry and filled Shortbread cookies. All products are made with natural and non-gmo ingredients, preservative-free, no artificial flavors or colors, Kosher and Halal. Our products have a 12-14 month shelf life. We sell nationally and cater to all channels of trade to include traditional grocery, specialty, convenience, food service, club, airline and gift packers. | Matilde Vicenzi is an iconic, global brand of AUTHENTIC Italian fine pastries and cookies produced in Verona, Italy. Family owned since 1905, we are the domestic market leader for Ladyfingers, Amaretto, Puff-Pastry and filled Shortbread cookies. All products are made with natural and non-gmo ingredients, preservative-free, no artificial flavors or colors, Kosher and Halal. Our products have a 12-14 month shelf life. We sell nationally and cater to all channels of trade to include traditional grocery, specialty, convenience, food service, club, airline and gift packers.
Unfortunate Brands
Unfortunate Cookies are a delicious new twist on traditional fortune cookies. Each Unfortunate Cookie contains a uniquely miserable fortune that helps people embrace and find joy in life’s sometimes dreadful situations. They’re perfect for events, family/friend gatherings, funerals and celebrations.