Company Category: Connected TV

Branch is a leading workforce payments platform designed to help restaurants and other hospitality businesses streamline their operations and boost employee satisfaction through fast, digital-first payments. By replacing outdated, manual processes with a seamless digital wallet experience, Branch allows restaurants to pay their staff every single day with no-cost, fee-free options. Branch focuses on solving the administrative headache of traditional tipping through: Cashless Tips: Managers can eliminate risky bank runs and the need to keep large amounts of cash on-site by sending tips directly to a worker’s digital wallet immediately after their shift. Automated Tip Pooling: Branch simplifies complex tip pooling and daily tip-outs, providing fast, automated calculations that ensure every team member—from servers to back-of-house staff—is paid accurately and transparently. Flexible Pay Options: In addition to cashless tips, the platform offers an upgraded paycard experience and Earned Wage Access (EWA), giving employees instant access to a portion of their earned wages before payday to help manage unexpected expenses. Ultimately, Branch empowers hospitality leaders to become “employers of choice” by providing the modern, flexible financial tools that today’s workforce demands. | Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more