Company Category: Computers

701x is an agriculture technology company focused on helping ranchers make better, faster decisions through practical, field-ready data. Built by people with deep roots in livestock production, 701x develops tools that are purpose-built for real ranch conditions, not lab environments. The company’s mission is simple: deliver reliable, actionable insights that improve animal management, labor efficiency, and operational outcomes without adding complexity. At the core of the 701x platform are GPS-enabled livestock ear tags designed to operate in large, remote pasture environments. These tags provide periodic location updates throughout the day, giving producers visibility into where animals are and how they are moving across the landscape. Rather than chasing real-time tracking, 701x prioritizes dependable check-ins, long service life, and battery efficiency. The result is a system that works season after season with minimal intervention. 701x tags are solar-assisted and engineered for durability, with a typical life expectancy of two to three years depending on conditions. They are designed to withstand harsh weather, rugged terrain, and the realities of daily livestock handling. Location data is delivered through a secure web and mobile platform that allows ranchers to view last known positions, track movement patterns, and set up alerts that support everyday management decisions. Beyond location awareness, the 701x platform helps producers monitor animal behavior that matters. Through movement and interaction data, ranchers can gain insight into breeding activity, herd dynamics, and potential issues that warrant attention. This information reduces time spent searching for animals, improves situational awareness during breeding and calving seasons, and supports more proactive management across dispersed pastures. 701x also integrates with on-ranch infrastructure such as water locations, enabling automatic animal check-ins when cattle come in to drink. This approach extends visibility even in challenging environments with heavy tree cover or limited connectivity. The system intelligently leverages available cellular and satellite coverage to ensure data continues flowing without requiring users to manage network settings. Importantly, 701x is built around the realities of ranch operations and budgets. The platform is scalable, whether a producer is tracking a small group of animals or deploying tags across a large commercial herd. Pricing is straightforward, and the software interface is designed to be intuitive for producers who value clarity over complexity. Today, 701x works with commercial ranchers, seedstock producers, research institutions, and conservation partners across the United States. From day-to-day cattle management to long-term land and herd insights, 701x provides technology that fits naturally into existing workflows and helps producers spend less time guessing and more time acting with confidence.