The San Francisco Peninsula is the regional tourism marketing organization serving the 140 hotels and 300+ attractions and restaurants in San Mateo County, California. Just south of San Francisco, our region includes the city South San Francisco (the birthplace of bio-tech) and 13 surrounding communities bound by 60 miles of San Francisco bayside and 30 miles of gorgeous Pacific Ocean coastside. While South San Francisco offers a prime business environment, it is also conveniently located near a wealth of attractions and amenities that contribute to a high quality of life for employees and their families. The San Francisco Peninsula is a melting pot of cultures, ethnicities, and backgrounds, creating a unique tapestry that enriches the lives of residents and visitors alike. This diversity manifests itself in the region’s world-class cuisine (including 18 Michelin-recommended Restaurants!), arts and music scenes, and a multitude of cultural events and festivals celebrated throughout the year. The Bay Area is known for its mild climate and abundant outdoor recreational opportunities, including Redwoods hiking trails, beautiful beaches, golf courses, and parks like the Golden Gate National Recreation Area. The Peninsula hosts 70% of public, protected lands to enjoy – all just a short 20-30 minutes from San Francisco International Airport. The region is also home to top-ranked universities and research institutions, such as Stanford University, UC Berkeley, and UCSF, fostering a rich academic and intellectual environment.
