Puppin’ Mini Cupcakes aren’t just another pet treat — they’re an incremental revenue engine for operators who win on attachment sales.At the National Restaurant Association Show, we’re introducing a product built for coffee shops, pizza counters, convenience stores, and microbreweries—where the real money isn’t the core item, it’s the add-on.Today’s customers aren’t just buying for themselves. They’re walking in with their dogs, thinking in “treat moments.” Puppin’ turns that moment into a paid SKU: a premium, human-grade mini cupcake designed specifically for dogs, with simple, recognizable ingredients and a format that immediately signals indulgence.Why it works in your environment:• Built for attachment sales – “Coffee for you, Puppin for your dog,” “Pizza night, don’t forget your pup,” “Beer for you, treat for them.”• Impulse-ready – countertop jars, merch tables, or register placement drive grab-and-go decisions• Zero operational friction – shelf-stable, no prep, no refrigeration, no waste• High emotional ROI – customers don’t hesitate; it’s a feel-good add-on that converts instantlyWhy your customers buy:• Dogs are already with them—drive-thru, patio, taproom, walk-up window• Replaces the free “pup cup” with a monetized, premium alternative• Social-ready, giftable format (birthdays, gotcha days, everyday moments)• Clear, simple ingredient deck that aligns with premium expectationsWhy it stands out:• Visually disruptive—breaks the “brown biscuit” monotony• Designed for trial—small, affordable, high-perceived value• Proven to drive incremental spend without slowing throughputWe’re not another me-too bone in a bag.We’re the cupcake that wags back—and the add-on your customers didn’t know they’d pay for. | Wagging Dog Bakery is redefining dog treats with products designed to create joyful moments between dogs and their owners. Our signature Puppin Mini Cupcakes and Happy Stackers combine human-grade ingredients, playful bakery-inspired formats, and eye-catching packaging that stands out on shelf. Built for trial, gifting, and everyday indulgence, Wagging Dog Bakery turns ordinary treat time into a celebration dogs and their humans both love.
Vandemoortele
Authentic Bakery Products from France, Italy and Belgium. A One-Stop-Shop for all your freezer-to-oven bakery needs.
Sweet Sam’s Baking Company
Since 1991 Sweet Sam’s has manufactured the finest baked goods sold around the country and sold to the finest establishments. We bake the way your grandmother would using Sweet Cream AA Butter in our products. Some of the items we manufacture are pound cake, crumb cake, crispy cookies, cookies, muffins, croissant, cupcakes, and scones. We package for all types of establishments including food-service, convenience, & retail. | Sweet Sam’s manufactures clean label sweet baked goods. We manufacture our products like you would at your own home using the best ingredients including AA Sweet Cream Butter, fresh bananas, whole carrots, natural flavors. We produce pound cakes, crumb cakes, cupcakes, cookies, dessert bars and many other items. All products are thaw and serve and completely ready to sell.
Palacios Foods
Palacios is a Spanish leading food business group operating worldwide since 1960. After several decades of backing innovation, quality and diversification, the Palacios Group today is a benchmark in the food sector with full line of products ranging from several types of chorizo to frozen desserts, including omelets, pizzas and other ready-meals. Since November 2016, when Palacios acquired Elore Enterprises, the Group’s footprint includes a manufacturing facility and a sales office in Miami. At Grupo Palacios, there are currently more than 1000 employees.