Bendon has been an industry leader in the licensed coloring and activity space for over 20 years and, after a recent acquisition, we’re ready to bring that same expertise to licensed sweets and snacks! Stop by our booth to see what we’ve been cooking, and how we can elevate your offering. | Bendon, Inc. is a consumer products company spanning multiple categories in children’s play & education and now following our latest acquisition of Primary Colors, we are also a leading provider of licensed sweets and treats. We’ve developed snacks featuring the brands children love including PAW Patrol, DIsney, Mickey Mouse, Cocomelon and more. We believe that snack time should be fun, regardless of age or occasion. We’ve made it our mission to have a snack for any circumstance whether that’s a reward, a gift, or a giveaway. In addition to traditional sweets, we’re also proud to offer our “Better for You” line that makes traditional snacking healthier. We’re excited to launch the new line look under the Bendon Bites, Bendon Sweets, and Bendon Eats branding. It’s still the great tasting treats you’ve come to expect from Primary Colors, now in additional properties and licenses from Bendon. Located in over 85,000 retail stores and with more than 50 licensed partnerships, we have the data to ensure we are bringing you the products that consumers want in the brand that resonates with them. The relationships we hold with the world’s largest entertainment studios and our access to POS retail outlets enable us to predict trends and react quickly. Our lean business model allows flexibility and quick to market on strong value propositions.
African American Expressions
African American Expressions proudly serves retailers, organizations, and partners seeking high-quality, culturally relevant products that inspire, affirm, and celebrate the African American experience. For more than 30 years, our company has been a trusted source for original gifts, greeting cards, games, and seasonal products designed to connect emotionally with customers while delivering strong retail performance. We specialize in purpose-driven products created by African American artists, writers, and designers. Every collection is rooted in authenticity, excellence, and storytelling that reflects culture, faith, and heritage. Our product assortment includes inspirational and faith-based greeting cards, cultural and educational games, wall calendars, children’s affirmation products, and meaningful gift items that resonate across generations. These products are ideal for gift shops, bookstores, toy and game retailers, museum stores, churches, school fundraisers, and national retailers looking to expand their culturally diverse offerings. Our wholesale partners benefit from our deep understanding of the marketplace and the African American consumer. We design with intention—knowing what sells, what inspires loyalty, and what creates repeat purchases. Our best-selling lines feature positive affirmations, Black heritage themes, faith-forward messages, and family-friendly gameplay that encourages learning, conversation, and connection. These products stand out on shelves while offering retailers dependable sell-through and customer engagement. Quality is a cornerstone of our wholesale division. We use premium materials, superior printing, and thoughtful packaging to ensure every product reflects its value and purpose. Retailers can rely on consistent inventory, dependable fulfillment, and competitive margins that support sustainable growth. We also provide flexible ordering options and merchandising support to help our partners succeed in-store and online. At our core, we are a mission-driven brand. We believe representation matters and that positive images and messages have the power to shape identity, confidence, and community—especially for children and families. Our products are intentionally designed to uplift, educate, and inspire, making them both meaningful and commercially successful in today’s marketplace. We are proud to partner with retailers who value products with substance and soul. Our wholesale division is more than a supplier—we are a trusted partner committed to helping you offer products that matter, inspire, and sell.
