Join Our Call For The Wild! Come on by and visit us and learn about our products, mission, and fundraising programs at booth #1042 We create fun and inspiring products that directly benefit wildlife conservation. Our products, ranging from toys to gift accessories, are designed and inspired by real wildlife rescue, research, and conservation activities in the field. They aim to make a difference by teaching people about Earth’s amazing animals and environments. Our mission is to connect people with nature and inspire them to help protect and restore wildlife and wild places. We strive to create interactive items that educate, motivate, and, through their sales, fund the important work of wildlife rescue, research, and conservation. We were formed with the belief that business could and should be part of the solution to restoring Earth’s wildlife and ecosystems. Producing goods using sustainable materials and manufacturing practices, supporting good-paying jobs for communities, and educating people about protecting their environments are all part of our goals and objectives. Ultimately, sales and revenue generated from this process fund the essential work of real wildlife rescue and conservation. With an absolute passion for nature and protecting what remains of Earth’s unique and amazing wildlife and wild places, Call For The Wild Inc. is a cause-based business that helps fund our foundation, Forwild.org, a 501(c)(3) nonprofit. Our corporate net proceeds go to funding our foundation’s mission. In turn, 100% of our foundation’s revenue, product sales, donations, and fundraising net proceeds go directly to the important experts and organizations doing the work of saving the planet. We are excited and committed to being part of the solution to preserving and restoring Earth’s natural beauty and wildlife, leaving our planet a better place for generations to come. We hope you will join us on our Call For The Wild!
Machda Toys
At Machda Toys, we believe every toy begins with a story — and ours begins with the magical world of Humm Buggs, the lullaby buggs. We are proud to introduce Humm Buggs, a charming collection of eight plush bedtime companions, each dressed in cozy pajamas and brought to life with gentle light and soothing sound. So, what exactly is a Humm Bugg? Each character hums a unique lullaby, specially recorded with an exclusive musical arrangement and soft humming designed to calm, comfort, and ease children into sleep. Every melody has been thoughtfully chosen to reflect the personality of its character. All lullabies are recorded in 432Hz, a frequency often associated with reduced stress, deeper relaxation, and improved sleep quality. A warm, soft glow illuminates each Humm Bugg’s face, creating a peaceful bedtime atmosphere. Humm Buggs are also designed with convenience in mind. No batteries required — each toy includes a rechargeable Bluetooth control module. Families can activate the glowing light and lullabies through the Humm Bugg App or manually by pressing the buttons in the toy’s hands. Charging is simple: just remove the module and plug it into any USB charger. With Humm Buggs, Machda Toys is redefining bedtime with comfort, creativity, and a touch of magic.
Luki Lab
At LUKI LAB, our goal is to provide kids with hours of fun and years of memories. From our headquarters in Southern California, our in-house team of inventors, artists, designers, and engineers are dedicated to creating award-winning, innovative brands and exciting toys and games for kids of all ages.
Loops Pop Inc.
Loops Lab was founded by a team of innovators and experienced musicians, dedicated to redefining how people engage with music. By integrating technology with hands-on play, we offer collectible figurines and an interactive stage that make music creation accessible and tangible. Our mission is to make music accessible, playful, and hands-on for all ages. By transforming sounds into collectible, remixable, and performable pieces, we reimagine how people connect, not only with music, but also with themselves, from bedroom jam sessions to club dance floors. Loops Lab empowers every creator to play, share, and express their individuality, one Loop at a time.
Logos Animals
We are a Christian children’s toy company creating faith-based books, interactive plush toys, puzzles, and activity products designed to help children apply God’s Word in everyday life. Our flagship story, Finding the Kingdom, is an adventure book that uses scripture to help the three friends, Ari – the lion, Talya – the lamb and Jeshurun – the giraffe, overcome challenges in finding a beautiful distant land. The story is paired with soft plushies of the characters, each with an individual voice that brings out their personality and speaks Bible verses from the story when squeezed—bringing Scripture to life through imaginative, screen-free play. Our product line also includes a coordinating floor puzzle and activity book, offering hands-on ways for children to engage with the characters and themes while reinforcing learning through play. Together, these products encourage creativity, emotional growth, and faith formation in a joyful, age-appropriate way. Designed for children ages 3+, our products offer strong shelf appeal and meaningful gift value. Each item is created to complement the others, increasing cross-selling opportunities and encouraging repeat purchases.
Lionel, LLC
About Lionel Trains: Founded in 1900, Lionel Trains is a world leader in the design and manufacture of model railroading products. With a storied history of innovation, craftsmanship, and quality, Lionel remains a beloved brand among hobbyists and collectors around the world.
License 2 Play Inc.
Booth 2451 The core of License-2-Play’s business is distributing the world’s hottest brands, a role we have proudly played for more than 20 years. As a trusted partner to top retailers, creators, and licensors, License-2-Play specializes in identifying trend-driven products early and scaling them into high-performing retail programs across impulse, collectible, and seasonal categories. New for 2026 is MushyKinz, a creator-owned squishy collectible line fueled by massive fan engagement, with hundreds of millions of views on YouTube. Built organically through creator storytelling and community-driven content, MushyKinz represents the next evolution of collectibles, where fandom, play, and digital culture intersect. The brand brings strong kid appeal, built-in awareness, and repeat collectibility, making it a powerful addition to the License-2-Play portfolio. Complementing our distributor brands is a curated selection of trend-forward licensed properties chosen for their cultural relevance and proven fanbases. These include Domo, the iconic meme character whose instantly recognizable design and internet-native humor continue to resonate with Gen Z, Millennials, and collectors. With deep nostalgia roots and ongoing relevance in digital culture, Domo remains a powerful driver of engagement and sell-through. Also featured is Pembe the Pink Cat, a social-first phenomenon built on expressive emotion, positivity, and relatability. With 3 billion+ giphy views and engaged following across social platforms, Pembe connects deeply with fans through short-form storytelling that translates seamlessly into plush and collectible products that feel personal, comforting, and highly shareable. Rounding out the lineup are Jeep branded Ducks, inspired by the viral Jeep Ducking movement. What began as a grassroots act of kindness among Jeep Wrangler owners has evolved into a collectible celebration of community, adventure, and connection. Jeep branded Ducks transform an authentic fan tradition into a giftable, collectible expression with broad appeal and strong emotional resonance. Booth 2557 Innov8 Creative Academy is a toy and entertainment incubator dedicated to developing breakthrough concepts that captivate kids, collectors, and the culture. From idea to shelf, Innov8 mantra of “First. Best. Only” blends storytelling, design excellence, and play innovation to create original IP that stands out and endures. As the creator behind Deddy Bears, the 2025 Toy of the Year® winner, Innov8 has demonstrated its ability to build emotionally resonant brands with true cultural impact. Deddy Bears disrupted the plush category by blending dark humor, character-driven storytelling, and collectability. New for 2026 the Deddyverse brings Youtube and streaming content to fans, transforming humor, emotional honesty into a powerful point of connection. Innov8’s portfolio also includes a slate of hot IP such as Kreepy Collectibles brands LIMBZ, Plantz, and Gothic Girlz, which reimagine spooky-cute collectibles with bold personalities and visual edge. Cutsie Collectibles expand the universe with concepts like Miiro, inspired by the growing trend of emotional expression and self-reflection. New Bad Date Bears turn modern dating mishaps into humorous, cathartic collectibles. Fuzzy Wuzzy Onsies deliver cozy, character-led comfort in a highly giftable format. With a bold, future-facing approach, Innov8 Creative Academy continues to set the standard for what’s next in play.