Company Category: Bath Toys

Kids Preferred, Inc.

We are Kids Preferred, the leading premier baby license company in the United States. We manufacture innovative soft toys and gifts for children of all ages under an umbrella of the most valuable and relevant brands in the marketplace. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories, Kids Preferred continues to drive superior quality and uniquely designed products to the marketplace at value retails.

Kaida Stationery Co.

Zhejiang Kaida Stationery Co., Ltd was established in 1992, located in Hangzhou, China. Over the past 32 years, Kaida have been engaged in the production of hundreds of products such as glue stick, liquid glue, white glue, color glue, glitter glue, slime, putty, tempera paint stick and acrylic pigment for professional buyers, importers, retailers and e-commerce all over the world. Having a strong commitment to quality, innovation, and customer satisfaction, Kaida has grown to become a leading manufacturer for glue&slime. The factory occupies a land area of 33,000 sqm, with built-up area 20,000 sqm. We have about 300 employees. Our market share distribution is 65% in the US, 20% in the Europe, and the remaining 15% in other regions. The company has passed ISO9001, BSCI, Smeta, CTPAT etc Quality, Social Responsibility and Security audits. Kaida is the member of AP, Wercs, Sedex. All products conform to USA LHAMA (ASTM-D4236) standard and European CE (EN-71) standard. Kaida is in the leading position in the high-end products of the industry.

K&M International, Inc./Wild Republic

Wild Republic inspires curiosity and connection with wildlife through realistic, eco-friendly plush, toys, and gifts. From lifelike stuffed animals to nature-themed playsets, our products spark imagination while fostering a love for nature. Committed to conservation and sustainability, we bring nature closer while living our Promise to the Planet.

Joyin US Corp

To provide our valuable customers with exciting toy & celebration products while maintaining the highest quality at the most competitive price, we handle every step of product creation and delivery in-house with care and precision. The company has 9000+ products and releases one new product a day. We have been releasing products through our brands Joyin, Spooktacular Creations, Joiedomi, Sloosh, and more! With the urging of thousands of satisfied customers, Joyin is now working with retailers to deliver the same great experience at a store near you.

IToys

We are ITOYS, an India based toy brand developed by Circle E Retail Pvt. Ltd. We design and manufacture toys that encourage imagination, creativity, and meaningful play, while meeting strict standards of safety and quality. Our work is backed by more than a decade of hands-on experience in toy manufacturing. Our range spans multiple play themes, including imaginative role play, creative and learning-based play, active and outdoor play, sensory development, and everyday pretend scenarios. Every toy is designed with close attention to how children actually play, focusing on engagement, durability, and age appropriateness. We operate through an integrated manufacturing setup with capabilities in roto moulding, injection moulding, blow moulding, wooden toy production, textile fabrication, and electronic assembly. All our products are supported by in-house testing and quality control systems aligned with BIS, EN71, and ASTM standards. We work closely with retailers, distributors, and private label partners who value reliable manufacturing, clear communication, and consistent execution. Our approach focuses on long-term partnerships, realistic timelines, and thoughtful design at every stage. At the New York Toy Fair, we look forward to connecting with partners interested in building engaging toy ranges supported by strong manufacturing expertise and responsible production.