SoloDallas is a boutique tone company dedicated to preserving the soul of classic guitar sounds while fearlessly advancing them for the modern player. Rooted in deep musical heritage and driven by obsessive attention to detail, SoloDallas designs and builds professional grade pedals, amplifiers, and tone tools for musicians who believe tone is not just heard, it is felt. Founded by players and builders with a lifelong respect for the sounds that shaped rock, blues, and recorded music history, SoloDallas approaches every product as both an instrument and a statement. We study vintage circuits, recording techniques, and signal paths not to replicate them blindly, but to understand why they worked and how they can be refined, expanded, and made relevant for today’s stages and studios. At the heart of SoloDallas is a clear and uncompromising mission to create truly unique products of the highest quality, gear so inspiring and dependable that every SoloDallas customer becomes a committed ambassador for the brand. We believe the strongest endorsement is not marketing, but musicians who genuinely believe in what they use and proudly share it with others. Every SoloDallas design is built around touch sensitivity, harmonic complexity, and musical response. Our circuits are engineered to react dynamically to a player’s hands, guitar volume, and picking nuance, delivering tones that breathe, bloom, and inspire creativity. Whether it is edge of breakup clarity, harmonically rich drive, or studio grade dynamics, SoloDallas gear is voiced to feel alive under real world playing conditions, not optimized for specifications alone. Craftsmanship matters. From component selection and circuit topology to enclosure design and final voicing, every detail is intentional. Our products are built to integrate seamlessly into professional rigs while standing on their own as character defining tools. The goal is never excess, only what serves the music. SoloDallas is trusted by touring artists, recording musicians, producers, and tone driven players worldwide because we refuse to compromise authenticity for trends. Our gear is equally at home on arena stages, in world class studios, and in the hands of players chasing inspiration in their own creative spaces. More than a brand, SoloDallas is a community of musicians, builders, and dealers who share a belief that tone matters, history matters, and craftsmanship still counts. We exist to honor the legacy of the sounds that inspired generations, while building the next generation of tools that inspire players to create, perform, and proudly stand behind the gear they choose.
SIT Strings
Since 1980, S.I.T. Strings has been manufacturing high-quality guitar, bass, specialty strings, and accessories for musicians around the world. The name S.I.T. stands for “Stay-In-Tune,” a promise that reflects our mission to build strings with exceptional stability, tone, and reliability—made possible by precise engineering and a passion for music. Every string we produce is American Made. Based in Akron, Ohio, our quality control is handled in-house from start to finish. We build, inspect, and package each product to exacting standards using premium U.S. materials. Our hands-on approach allows us to maintain the consistency that professionals demand while continuing to innovate in materials and design. S.I.T. Strings are trusted by touring artists, studio musicians, and hobby players alike. From our flagship Power Wound Nickel electric guitar series to our signature artist lines and premium acoustic, bass, and specialty sets, we offer a full range of products designed to meet the needs of players in every style. As an independent, family-owned American manufacturer, we take pride in supporting music at every level—from local players and educators to international distributors and OEM partners. Our artist roster spans genres and generations, with musicians who share our belief that a great string can inspire great music. At S.I.T., we continue to evolve while staying true to our roots. We combine decades of craftsmanship with modern technology to produce strings that “Stay-In-Tune”—set after set, show after show.
SAVAREZ
Brands:Savarez, Alliance, New Cristal, Corum, Creation Cantiga, Cantiga Premium, Corelli, Alliance Vivace, Corelli Cantiga, Corelli New Crystal, Bernardel, Argentine, Savarez Electric, Savarez Hexagonal Explosion, Savarez Acoustic, Corelli SOLEA, FOCUS | Savarez | Savarez is a French company based in Lyon in France, known worldwide for making strings for musical instruments, especially classical guitars, acoustic guitars, electric guitars, and traditional instruments. Founded in 1770, the company originally produced gut strings. With technological progress, Savarez later became one of the first manufacturers to use nylon and then advanced synthetic materials, which improved sound quality, tuning stability, and durability. Savarez is famous for several key product lines: • Alliance – Corum: powerful, responsive strings favored by classical guitarists. • Cantiga: flexible, stable strings made from innovative composite materials. • New Cristal: clear nylon strings offering a warm, round tone. • Argentine: iconic strings for gypsy jazz guitars, associated with Django Reinhardt. The company invests heavily in research and development, working with musicians and luthiers to design strings that meet modern performance needs. Today, Savarez is a global reference in string manufacturing, combining traditional craftsmanship with continuous innovation to serve beginners, students, and professional players worldwide.
Rotosound Music Strings
NEW FOR NAMM: ELECTRIC AND ACOUSTIC STRING MULTIPACKS Continually at the cutting-edge of groundbreaking music, Rotosound strings have become synonymous with The British Tone, having been used on era-defining records from The British Invasion, Punk, New Wave, Brit Pop, and Indie. A commitment to making quality strings at an affordable price has seen musicians of every generation choose Rotosound strings time and time again. From Pink Floyd to Guns ‘n Roses, Queen to Nirvana, the best players in the world have chosen Rotosound strings. The iconic company has famously collaborated with many rock legends to develop their strings, including Iron Maiden’s Steve Harris, Billy Sheehan, and The Who’s John Entwistle. Rotosound has produced instrument strings and accessories for more than 60 years from its family-run factory in Kent, England. Innovating the roundwound bass guitar string and igniting the sound of rock and roll, they’ve been at the forefront of making music since 1958.
Roland
Roland’s Pro A/V Division supplies the commercial and performance audio/video industries with application specific equipment. Our products address applications for events, venues, installations, clubs/casinos, theaters/performing arts centers and rental and staging venues. The company has offices worldwide. | Roland Corporation is a leader in electronic musical instruments, including keyboards, guitar products, electronic percussion, amplifiers, professional video and audio gear. With over 50 years of innovation that continues to shape the sound of modern music, Roland sets the standards in music technology for the world to follow. DIGITAL PIANOS From classic-styled instruments that provide the authentic look and feel of traditional pianos to mobile instruments designed for professional use on stage, Roland’s digital pianos deliver top-level touch and tone plus unmatched education and technology features. KEYBOARDS, SYNTHESIZERS & DANCE/DJ Roland offers a full range of keyboards, synthesizers and electronic music production products that lead the industry in sound quality, performance features, and ease of use. With models to suit the needs of players from beginning to professional, Roland keyboards are among the most popular in the world. ELECTRONIC DRUMS & PERCUSSION Roland’s revolutionary electronic percussion instruments offer a family of products that rule both studio and stage, while a wide range of other innovative instruments meet the recording, performing, and practicing needs of all types of percussionists. GUITAR PRODUCTS Roland manufactures a comprehensive line of popular guitar products under the Roland and BOSS brand names. Cutting-edge gear choices in this category includes the famous BOSS compact pedal lineup. PRO AUDIO/VIDEO Roland Pro A/V, a division of the Roland Corporation, is dedicated to providing solutions in support of audio and video professionals demanding excellence in both performance and functionality. Through the development and support of video and audio products, we endeavor to improve workflow and maximize creative possibilities in a variety of markets. | For more than 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, drum and percussion products, DJ controllers, audio/video solutions, gaming mixers, livestreaming products, and more. As technology evolves, Roland and its expanding family of brands, including BOSS, V-MODA, Drum Workshop (DW), PDP, Latin Percussion (LP), and Slingerland, continue to lead the way for music makers and creators, providing modern solutions and seamless creative workflows between hardware products, computers, and mobile devices.
Red Panda
We design and manufacture innovative pedals for experimentally minded musicians. We create algorithms that behave in an organic and natural way – effects that can warp, twist and bend your sound in new ways, but stay musical and in control. Our effects combine modern signal processing techniques with the character of classic digital hardware. Red Panda started in 2009 with a bitcrusher. In 2011 we released the Particle, which has been recognized as the first granular delay pedal. The Particle brought granular synthesis from the computer to the stage, encouraging interactive sound design while allowing you to remain focused on your playing. We are an intentionally small team that uses an engineering-based, methodical approach to product development, built around deep algorithm research and user-centered design. Our manufacturing process balances craftsmanship and highly accurate automated manufacturing to ensure reliability. Every pedal is assembled and tested in our metro Detroit workshop. We are now building our second generation of pedals, adding stereo input and output, programmable presets, full MIDI control, and a web-based editor for advanced tweaking and configuration. The controls are carefully designed to be as intuitive as possible, while still offering a vast range of adjustability and a diverse palette of sounds.
Radial Engineering Ltd
Radial Engineering Ltd. designs and manufactures professional audio tools built to perform reliably in the most demanding studio, live sound, broadcast, and installation environments. Founded in Canada and rooted in real-world problem solving, Radial has earned a reputation for creating gear that engineers, musicians, and technicians trust when sound quality and reliability matter most. At the heart of Radial’s philosophy is a simple idea: great audio tools should disappear from the signal path and let the performance speak for itself. Every Radial product is developed with a focus on sonic integrity, rugged construction, and practical features informed by how audio professionals actually work. From world-class direct boxes and signal management solutions to re-amping tools, microphone switches, and studio utilities, Radial products are designed to solve problems cleanly and intuitively—without compromise. Radial is known for its meticulous engineering approach, often incorporating premium components such as Jensen transformers and discrete Class-A circuitry to ensure exceptional clarity, headroom, and noise performance. Heavy-duty steel enclosures, thoughtful layouts, and road-ready hardware reflect the brand’s commitment to durability, whether equipment is destined for a touring rig, a broadcast truck, or a permanent installation. Beyond products, Radial is deeply connected to the creative community it serves. The brand works closely with engineers, artists, and technicians to understand evolving workflows and emerging challenges across music production and live performance. This dialogue shapes new product development and ensures Radial solutions remain relevant, dependable, and musically transparent. At NAMM, Radial Engineering represents more than a catalog of tools—it represents a philosophy of staying true to the music. By prioritizing sound quality, reliability, and honest engineering over trends or gimmicks, Radial continues to support creators at every level, from home studios to world-class stages. Whether managing complex signal chains or preserving the pure tone of an instrument, Radial products are built to be trusted, night after night, session after session. Radial Engineering: professional audio tools, designed with purpose—true to your music.
Pigtronix
Supro is one of the original rock & roll music brands. Manufactured in Chicago from 1935 to 1968, Supro amplifiers and guitars can be heard on landmark recordings by iconic artists such as Led Zeppelin, the Rolling Stones, Aerosmith and David Bowie. Revived in 2014, Supro now offers a curated range of vintage-inspired tube amps and pedals that capture the legendary Supro sound.For more information and product launch updates, visit & follow us on:Website: https://www.suprousa.comFacebook: facebook.com/suprousaInstagram: instagram.com/suprousaYoutube: youtube.com/suproguitars | Founded in 2004 in Brooklyn, NY, Pigtronix is a boutique pedal maker that strives to push the dialogue of musical effects forward. Equal parts reverence for classic vintage sounds and dedication to new, yet unheard tones, Pigtronix’s aim is to develop a universe of forward-thinking, fun, and inherently musical products of the utmost quality. From dorm room R+D to industry renown, the Pigtronix story was written in the stars.
Peterson Strobe Tuners
For more than 78 years, Peterson has set the standard for tuning accuracy, reliability, and innovation. Trusted by musicians, technicians, and manufacturers around the world, Peterson Strobe Tuners are widely regarded as the most precise tuning solutions available on stage, in the studio, and on the workbench.