Brands:Positive Grid, Spark, BIAS FX 2, Spark MINI, RIFF | Something BIG is coming to Booth 5724 — don’t miss it!Musicians. Engineers. Disrupters. Positive Grid’s mission is to remove all barriers to making and enjoying music with forward-thinking, intuitive products, innovative design and new technologies that quickly become must-have features. Our products help guitarists tap into their creative force to encourage a deeply personal connection with music. Plug into the groundbreaking Spark family of smart guitar amps and Bluetooth® speakers – named #1 Best-selling practice amp– including Spark, Spark MINI and Spark GO, and the new Spark CAB powered cabinet/FRFR speaker. Plus the BIAS line of guitar processing amps & affects software and apps, Wireless Bluetooth foot controllers, and more.Positivegrid.com | Stop by Booth 5724 to see the newly-unveiled Spark LIVE Multi-channel, Smart Amp and PA System; Spark LINK Wireless Guitar System; Spark Control X Wireless Foot Controller and more!Musicians. Engineers. Disrupters. Positive Grid’s mission is to remove all barriers to making and enjoying music with forward-thinking, intuitive products, innovative design and new technologies that quickly become must-have features. Our products help guitarists tap into their creative force to encourage a deeply personal connection with music. Plug into the groundbreaking Spark family of smart guitar amps and Bluetooth® speakers – named #1 Best-selling practice amp– including Spark, Spark MINI and Spark GO, and the new Spark CAB powered cabinet/FRFR speaker. Plus the BIAS line of guitar processing amps & effects software and apps, Wireless Bluetooth foot controllers, and more.Positivegrid.com | Musicians. Engineers. Disrupters. The team at Positive Grid makes it their mission to remove all barriers to enjoying and making music. Innovative product design is at the core of Positive Grid’s “one more thing” philosophy, as they focus on forward-thinking, intuitive products with new technologies that quickly become must-have, can’t-do-without features. Positive Grid’s current portfolio is packed with best-selling guitar technology solutions. These include the Spark family of smart guitar amps/Bluetooth® speakers and wireless guitar systems used by a community of musicians worldwide. The groundbreaking BIAS X, an AI-powered guitar tone creation platform. And the Spark NEO series of all-in-one guitar amps and headphones. Every Positive Grid product helps guitarists tap into their creative force to encourage a deeply personal connection with music — because making music should always be life-altering.
Pacific Transformer Corporation (Pacific Audio Magnetics)
For 40 years, Pacific Transformer (the parent company of Pacific Audio Magnetics) has been designing guitar amplifier magnetics for some of the most iconic amps ever built. Some of our first jobs were rewinding early Marshall Plexis. From there, our reputation grew. One of our most well-known designs was for Ken Fisher of Trainwreck. If you know anything about Ken, you know how obsessive he was in his quest to build his amps. He chose Pacific Transformer to deliver the exact sound he was looking for, and we earned his approval. We have had the opportunity to help design and manufacture thousands of transformers for legendary amp designers and have been referred to as the industry’s secret sauce for decades by many of them, but have only served OEMs until now. In our quest to build the absolute best-sounding magnetics, we partnered with guitar amplifier icon, George Alessandro. Between our capabilities and his unparalleled knowledge of amplifier circuitry and ear, we developed a truly unique line of power transformers, output transformers, chokes, and reverb drivers that will provide musicians a more inspiring tonal pallet to craft their music from.
Orange Amps
Orange Amps | Orange Amplification has been a pioneering force in guitar and bass amplification since 1968. It has built a reputation for delivering innovative technology with uncompromising attention to detail and quality. Globally regarded as the best British guitar amplifier manufacturer for both design and build, Orange dominates the world’s stages and studios. Iconic performers as diverse as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Slipknot’s Jim Root and Rush’s Geddy Lee are proud to stand in front of the unmistakable equipment and rely on its unique tone. | Orange Amps is a pioneering British audio brand renowned for its bold innovation, unmistakable design and uncompromising commitment to quality. Founded in London in 1968, Orange has spent nearly six decades shaping the sound of modern music, earning a global reputation for delivering powerful, character-rich audio solutions trusted by musicians and listeners alike. Best known for its iconic guitar and bass amplifiers, Orange combines classic analogue warmth with forward-thinking engineering to create products that perform flawlessly on stage, in the studio and beyond. Each amplifier is built with meticulous attention to detail, reflecting the brand’s dedication to durability, reliability and sonic excellence. This distinctive approach has defined the celebrated “British Tone” — a sound that is instantly recognisable, harmonically rich and endlessly inspiring. Beyond professional amplification, Orange has expanded its expertise into a diverse range of original and inventive consumer audio products. From headphones and portable speakers to turntables and hi-fi systems, Orange brings the same philosophy of craftsmanship, innovation and bold aesthetic to playback as it does to performance. Every product is designed to deliver engaging, high-quality sound while standing apart visually in a crowded market. Orange’s sonic legacy is underscored by an extraordinary roster of artists who have built their tone using Orange gear across generations and genres. Legends such as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Jim Root and Geddy Lee have all trusted Orange to deliver their sound on some of the world’s biggest stages and most influential recordings. This enduring artist endorsement speaks not only to Orange’s heritage, but to its continued relevance in a constantly evolving audio landscape. Today, Orange Amps remains proudly British and fiercely independent, blending heritage with innovation to push the boundaries of audio design. Whether amplifying live performance or enhancing everyday listening, Orange continues to create products that inspire creativity, celebrate individuality and deliver sound with unmistakable character. Head to the Orange Booth – 5210, Hall D for your chance to win a Rockerverb 50 MKIII at NAMM 2026.
OMG Music
Brands:Rotosound, Henry Heller, D’Andrea, D’Addario, Pete Schmidt, Get’m Get’m, Sherrin’s Threads | OMG Music | OMG Music — EXCLUSIVE U.S. DISTRIBUTOR: EBS Sweden, Rotosound, Thalia, D’Andrea. Exclusive OMG Music Proprietary Brands: Henry Heller, Heller Case Co., Heller Electric, Lock-It Straps. Additional Premium Lines: L.R. Baggs, Kyser, KLOTZ Cables, The Rock Slide, PLUGINZ. Since 1990, headquartered in Sheridan, Indiana, OMG Music has empowered over 1,200 retailers with high-margin accessories for better turnover, inventory expansion, and profitability. Your dedicated partner with 2,000+ in-stock SKUs: guitar straps, gig bags, hardshell cases, picks, capos, cables, guitar & bass strings, and professional bass equipment—all ready to ship. We act as your warehouse extension: Consolidate orders across exclusive brands to cut freight costs, speed shelf time, and maximize category coverage. Trust USA-made quality: Lock-It Straps and Henry Heller products manufactured in Indiana for consistent reliability and strong margins. Boost your store with our low-minimum Custom Imprint Program: custom-branded straps, gig bags, picks, apparel, and accessories—for events, loyalty programs, and exclusive merch that drives sales. Backed by dedicated customer service and personalized sales support for long-term partnerships and growth. Visit Booth 5623 at The NAMM Show or omgmusic.com to accelerate your accessory profits!
MXL
MXL’s products are designed to provide both remarkable sound reproduction and an attractive aesthetic to an extensive global creative community. The company is independently owned and operated and pursues excellence in design, and quality is at the core of its operations. All microphones are designed, engineered, and tested at their headquarters in Torrance, California.
Music Roadtrip
Music Roadtrip, a “Travel App for Music Fans,” giving users a roadmap to the best venues, record stores, festivals, landmarks, and other points of musical interest across the U.S. Developed by lifelong music-lovers, Music Roadtrip taps into the growing music tourism movement—recently described by Forbes as one of today’s fastest-rising travel trends. As more travelers plan trips around concerts, festivals, and music history, the app offers a curated, map-based guide to local scenes and must-see stops along the way. Whether its a legendary venue, a great local record store, or a stop you wouldn’t know to look for otherwise, the idea is to give music fans a better way to explore destinations through the music that defines them. Key features include curated itineraries highlighting the best music destinations in a city or region; live concert and festival listings with ticketing access; and discovery tools for record stores, music-themed shops, eateries, and bars connected to local scenes. Users can explore arts, culture, and music history through museums, historical markers, and landmark locations, all surfaced through a live, map-first experience. Additional tools support the journey along the way, including music previews tied to artists and events, lodging recommendations with music history or themes, ride-booking integrations for getting to shows, and partner reviews for places to eat, shop, and visit. For deeper exploration, the app also offers local guides, newsletters, and social content focused on music travel, with optional augmented reality tours and interactive experiences planned for future releases.
Mogami Cable
Brands:Mogami Cable | Marshall Electronics | Mogami Overdrive, Platinum, Gold, CorePlus and Silver Cables are trusted by music professionals worldwide. Mogami is the most respected cable for electric guitar, acoustic guitar, bass guitar and cable for Keyboards and Pedals
Messe Frankfurt
With China becoming the second-largest consumer market in the world, its business opportunities are multifold. Global buyers crowded into Music China to source for the latest market’s favorites. Welcome to Music China on 28-31 October 2026 in Shanghai.
Magnatone
The Magnatone brand was first established in 1937 in Los Angeles, CA. The company is most famous for inventing and patenting the stereo pitch-shifting vibrato effect using a non-moving part. Legendary artists such as Buddy Holly, Lonnie Mack, Jeff Beck, and Robert Ward have all used Magnatone. Magnatone Amplifiers was revived by Ted Kornblum in 2007, and today the company manufactures high-end boutique tube guitar amplifiers made in the USA. Guitarists including Billy Gibbons, Slash, Neil Young, Jason Isbell, Brandi Carlile, Lukas Nelson, Charlie Sexton, and Neko Case are just a few of the artists who play Magnatone.
Magnatone
The Magnatone brand was first established in 1937 in Los Angeles, CA. The company is most famous for inventing and patenting the stereo pitch-shifting vibrato effect using a non-moving part. Legendary artists such as Buddy Holly, Lonnie Mack, Jeff Beck, and Robert Ward have all used Magnatone. Magnatone Amplifiers was revived by Ted Kornblum in 2007, and today the company manufactures high-end boutique tube guitar amplifiers made in the USA. Guitarists including Billy Gibbons, Slash, Neil Young, Jason Isbell, Brandi Carlile, Lukas Nelson, Charlie Sexton, and Neko Case are just a few of the artists who play Magnatone.