Toysmith has been bringing joy to play for more than 40 years, but this is not the Toysmith you remember. Founded in 1982, Toysmith built its reputation on trust, service, and a deep understanding of how toys spark imagination. Today, we’re honoring that legacy while boldly re-imagining what Toysmith can be. We’re putting our specialty retail partners first and designing our assortments around what their customers want most. We’ve been listening closely to specialty retailers, gift shops, museums, zoos, aquariums, national parks, and attractions across the country. The result? A fresh lineup of toys and gifts that feel modern, trend-right, and irresistibly fun while delivering the margins, sell-through, and merchandising support retailers need to win on the floor. Our portfolio now spans 100% of recognized play patterns, from impulse and novelty to active, creative, and collectible play. Even better, it’s curated with intention, balancing proven evergreen categories with fast-moving trends that spark excitement and repeat visits. Alongside our beloved Toysmith classics, we’re introducing standout brands and licenses shoppers already love, including Doctor Squish, Sugar Skwisheez, Moose Toys, Bluey, Majorette, Simba Dickie Group, and our own crowd-pleasing noisemakers, Say Whaaaaat?!—plus many more. These are toys that make kids light up, adults laugh, and registers ring. We also know that great products are only part of the story. That’s why Toysmith makes it easy to say yes: free shipping on all orders, no minimums, and proven merchandising solutions like Toy Towers™ that turn impulse moments into real revenue. Same name. Whole new vibe. Toysmith is evolving, growing, and playing harder than ever because when retailers win, joy travels further. Toysmith. Let’s play.
The Step2 Company
Step2® is a leader in the consumer products space, with expertise in designing, manufacturing and marketing durable, rotationally-molded products. For over 30 years, Step2 has been delivering toys that children – and parents – love. Designed to inspire open-ended, imaginative play, no two days of play are ever the same with Step2. And with a focus on durability to withstand years of playtime, Step2 products are easy to clean, maintain and are built to last – often being passed down from child to child!
Salus Brands
Since 2014, Salus Brands has been dedicated to creating fun, imaginative and creative toys that inspire kids of all ages. Salus Brands is the proud brand owner of PopOhVer®, CocoNut Outdoor®, Build Buddiez®, Super Cool® Compounds, KaKo’o Music®, Stack-a-Roos® and our New Fluffy Floor CushionsTM.