Puppin’ Mini Cupcakes aren’t just another pet treat — they’re an incremental revenue engine for operators who win on attachment sales.At the National Restaurant Association Show, we’re introducing a product built for coffee shops, pizza counters, convenience stores, and microbreweries—where the real money isn’t the core item, it’s the add-on.Today’s customers aren’t just buying for themselves. They’re walking in with their dogs, thinking in “treat moments.” Puppin’ turns that moment into a paid SKU: a premium, human-grade mini cupcake designed specifically for dogs, with simple, recognizable ingredients and a format that immediately signals indulgence.Why it works in your environment:• Built for attachment sales – “Coffee for you, Puppin for your dog,” “Pizza night, don’t forget your pup,” “Beer for you, treat for them.”• Impulse-ready – countertop jars, merch tables, or register placement drive grab-and-go decisions• Zero operational friction – shelf-stable, no prep, no refrigeration, no waste• High emotional ROI – customers don’t hesitate; it’s a feel-good add-on that converts instantlyWhy your customers buy:• Dogs are already with them—drive-thru, patio, taproom, walk-up window• Replaces the free “pup cup” with a monetized, premium alternative• Social-ready, giftable format (birthdays, gotcha days, everyday moments)• Clear, simple ingredient deck that aligns with premium expectationsWhy it stands out:• Visually disruptive—breaks the “brown biscuit” monotony• Designed for trial—small, affordable, high-perceived value• Proven to drive incremental spend without slowing throughputWe’re not another me-too bone in a bag.We’re the cupcake that wags back—and the add-on your customers didn’t know they’d pay for. | Wagging Dog Bakery is redefining dog treats with products designed to create joyful moments between dogs and their owners. Our signature Puppin Mini Cupcakes and Happy Stackers combine human-grade ingredients, playful bakery-inspired formats, and eye-catching packaging that stands out on shelf. Built for trial, gifting, and everyday indulgence, Wagging Dog Bakery turns ordinary treat time into a celebration dogs and their humans both love.
Sweet Mesquite Bakery
It’s the Bread That Makes the Sandwich Memorable! Our Bakery in Houston, Texas has been making these “magical” breads since 1990. Our Sweet Sourdough breads require 2 days to rise naturally, which contributes to just how special our bread is. Our outstanding breads are truly a labor of love! Sheila Partin’s Sweet Sourdough breads are all natural and preservative free. Sheila Partin’s Sweet Sourdough breads are available in 5 flavors: White, wheat, Italian, onion, & jalapeno-cheddar cheese. All 5 flavors are sweet sourdough and come in many different shapes and sizes, including Hamburger Buns, Sliders, Hoagies, Hot Dog Buns, Dinner Rolls, and Loaves. Stop by our booth for a sample and you’ll see why we have the best buns in America!
Sonora Foods Ltd
Always reliable. Always delicious.Since 1993, weâve been focused on supplying tortillas that people love. And weâre committed to being the supplier our customers can count on the most. Our state-of-the-art facility is designed to churn out fresh, high-quality, carefully-prepared tortillas and wraps. The choice we offer is big but the goal is simple: to deliver the best tortillas youâll ever serve.Flour tortillasCorn tortillasVegetable tortillasFlavored wrapsProtein tortillasZero Carb tortillasKeto tortillasFiber tortillasHereâs what you should know about us. We value hard work, integrity, commitment, and innovation. These guiding principles are part of what you can expect from us. So, if youâre looking for a supplier that puts customer needs first, we should talk.
Rotella’s Italian Bakery
Since our earliest days in Calabria, Italy when the Rotella family made rustic loaves of breads for the villagers, we have understood that baking high quality products begins with the finest of ingredients, integrated carefully with old world skills passed on from generation to generation. Five generations later, Rotella’s Italian Bakery, Inc. is among the industry’s most respected, high-volume specialty bakeries, blending state-of-the-art production with old-world technique. Whereas our forefathers baked several types of breads, we now produce as many as 400 varieties—including for national and wholesale distribution, as well as household-name brands you have long trusted. Our commitment to the customer will never waver: We work with only the highest-quality, most wholesome foodservice ingredients. And though we now produce in high volumes, we bake each product as though we were serving it at our own family table. But you don’t have to take our word for it. You can taste our word. Whether you enjoy our Italian bread, mild sourdough or honey flavored wheat bread, there’s a century of pride in every slice. | Since our earliest days in Calabria, Italy when the Rotella family made rustic loaves of breads for the villagers, we have understood that baking high quality products begins with the finest of ingredients, integrated carefully with old world skills passed on from generation to generation. Five generations later, Rotella’s Italian Bakery, Inc. is among the industry’s most respected, high-volume specialty bakeries, blending state-of-the-art production with old-world technique.
PCB Création
For more than 30 years, PCB Creation has been designing and producing exceptional decorationsfor all creative and qualified professionnals in the world of gastronomy. Our aim is to give a specialtouch to the chef’s creations in desserts, savoury products and drinks. Located and founded inAlsace (eastern France), all our designs are executed in-house by our dedicated team and expertlymanufactured by our company. This masytery of culinary skills, combined with our first-class customer service, ensures creativity, quality and innovation to meet customer expectations.
Parpan Breads
Parpan was launched in 2020 by Lyon Bakery – a longtime leading artisan bakery in Washington DC. For decades, leading restaurants and premier hotel chains have relied upon Lyon for the highest quality fresh breads. But as demand grew beyond Lyon’s fresh bread delivery capacity, the idea for a new frozen bread company was born. With a multimillion-dollar investment in state-of-the-art processing equipment to increase production capabilities, Parpan is now bringing artisan quality frozen breads to the marketplace nationwide. Whether used for simple sandwiches or as a delicious compliment to full-course dinners, our clients know they can rely on our products to consistently deliver quality, flavor, perfect texture with a diligent focus on food safety.
Palermo Villa, Inc.
Meet the Pizza Experts! Palermo’s Pizza has been delivering a great pizza experience since 1964. Palermo’s Family of Brands includes Palermo’s®, Screamin’ Sicilian™, Urban Pie Pizza Co.™, Connie’s® Pizza, and Funky Fresh Spring Rolls. The award-winning company handles all facets of the manufacturing, distribution, sales and marketing of its extensive product line — ensuring it can continue to carry out its mission to Deliver a Great Pizza Experience. Palermo Villa, Inc. is excited to announce the upcoming opening of the first large-scale domestic bakery equipped to manufacture Roman-Style Pinsa Crusts in the United States. Visit Palermo’s at Booth #7845!