WildBird began with a simple idea: keeping babies close should feel as beautiful as it is practical. Today, WildBird designs premium baby carriers that seamlessly merge style and functionality for modern caregivers—and the retailers who support them. What started with the Ring Sling has evolved into a refined collection of elevated essentials crafted with breathable materials, supportive structure, and timeless, beautiful styles. Our design-led approach and trend-aware palettes keep the collection feeling fresh, while intuitive functionality makes each piece one caregivers reach for again and again. At ABC, we’re proud to debut our newest innovation, revealed here first to those attending—marking the next chapter for WildBird. We hope to see you there!
whimSi clips
whimSi clips® are designed to keep the things parents rely on—blankets, toys, and everyday essentials—secure, clean, and right where they belong. They were created to solve a constant frustration: items slipping, falling, and needing to be picked up over and over again. Whether it’s a blanket sliding off the stroller or a toy hitting the ground, those small moments add up. whimSi clips® are built to keep things in place so parents can move through their day with less interruption. At the center of each clip is a patent-pending silicone spring, made from food-grade silicone. It opens wide, grips securely, and flexes easily, so it works across a range of everyday uses—from soft fabrics to bulkier items. The design is smooth and thoughtfully made with no metal, no pinch points, and no sharp edges, making it a safer, more comfortable option to use around little ones. That combination of safety and versatility is what makes whimSi clips® something parents reach for again and again—on the stroller, around the house, and anywhere they want to keep things in place without constantly readjusting. whimSi clips® started with a real moment—wanting something simple to just work, and realizing it didn’t exist yet. Built by a mom and her engineer dad, it’s a small product designed to make a very real difference in everyday life. You can learn more at whimsiclips.com. Not available on Amazon. ✨ Fun. Functional. Built for real life with kids.
Timeless
At The Timeless USA, we believe children’s fashion should be elegant, durable, and classic. We specialize in high-quality handmade smocked dresses and children’s wear that stands the test of time. Our mission is to support boutique owners with flexible ordering options, including low MOQs (Minimum Order Quantities) and direct communication with our manufacturing team. We are committed to providing premium service and reliable delivery, ensuring our partners receive the best of traditional craftsmanship with modern efficiency.
TikTok Shop
TikTok Shop is a powerful discovery-based e-commerce ecosystem that connects your brand to millions. Turn content into conversions with seamless, in-app shopping experiences, including shoppable videos, LIVE streams, and a dedicated Shop Tab.
Snuggle Me Organic
At Snuggle Me our mission is to create minimal and modern products that you and your little ones will adore. Our passionate team in White Bear Lake, Minnesota makes sure that every Snuggle Me is made with love, attention, and care before being shipped to families all over the world. All of our Snuggle Me products are beautiful, premium, and long- lasting, designed to support moms and dads on their exciting journeys into parenthood. We are grateful to be a part of the parenting journey for millions of families.
Mabē
Mabē was born out of a desire to empower parents in the transition into the incredible journey of parenthood. At Mabē, we believe that becoming a parent doesn’t mean giving up your passions—it means incorporating your child into the life you love. With this mission in mind, we created fashion-forward, functional, and affordable products that serve the needs of parents while inspiring confidence and excitement. Our vision is to help every parent feel capable, energized, and supported, making their parenthood experience as fulfilling as possible. Mabē isn’t just a brand or a product—it’s a community that celebrates parents, helping them stay active and connected while caring for their children.
Lulyboo
Lulyboo is a dedicated brand that aims to provide parents with high-quality, safe, and innovative products to support the growth and well-being of their babies. We offer a range of essential baby products, from bassinets, bath, potty, feeding, travel products and a lot more. Our mission is to make parenting easier and more enjoyable by offering products that parents can trust and babies can love. We’re here to support every stage of your baby’s development, with products that nurture their health and happiness, all while providing peace of mind for parents. Join the Lulyboo family, where quality and love meet at every little step. We have worked diligently to assure that our full assortment is free of flame-retardants and toxic chemicals known to cause harm to humans at all stages of development. Lulyboo products are ASTM, CPSC and CA Prop 65 compliant. We have been so humbled by the public reception of our simple innovations. A two-time recipient of the Family Choice Award, Creative Child Award and Baby Maternity Award, our product offerings have been featured in Parents Magazine and covered by media outlets all over the U.S. Our success continues to spread to new foreign markets every year.
Lamer Ltd
Lamer is the baby brand that finally understands what modern parents need — starting with our signature carriers that combine unmatched comfort, effortless style, and real-life practicality. Whether you’re navigating the airport, walking through the city, or just making coffee at home, Lamer keeps your hands free and your baby close — all while looking amazing. Alongside our carriers, we offer a curated line of premium baby essentials: cloud-soft muslin swaddles, luxe hooded towels, chic nursing covers, crib sets, and portable changing mats. All our products are made from top-tier fabrics with exclusive prints and modern aesthetics, designed to elevate daily parenting with beauty, function, and ease.
Grownsy
Grownsy is the innovative brand dedicated to delivering high-quality and smart baby products that cater to the needs of new-generation parents. We offer comprehensive solutions to support parents throughout their children’s growth journey.