Company Category: Automated metadata extraction

At Projective, we know that behind every great piece of content are incredible people. That’s why we’ve made it our mission to revolutionize how creative teams work. Outstanding content deserves powerful tools, and that’s our focus, every single day. Our flagship solution, Strawberry, was designed by editors, for editors. It’s not just software; it’s a smarter way to manage production workflows, enabling teams to collaborate seamlessly, stay organized, and focus on what they do best—creating compelling content. But what really sets us apart is how we work with our customers. We’re not just a vendor; we’re a partner. Our clients often highlight how deeply invested we are in their success. That’s because we listen, we adapt, and we genuinely care about helping them succeed. We share the same DNA. From broadcasters and production houses to ad agencies and sports clubs, teams around the world trust Projective to simplify their workflows and amplify their creativity. Let’s create something amazing together. | Projective delivers innovative products that accelerate post-production for media companies worldwide. With an intimate understanding of creative workflows, paired with cutting-edge technology, Projective’s solutions empower customers to automate their media supply chain. Projective’s collaboration platform, Strawberry, allows content creators of any size to easily scale their post-production capabilities and meet the explosive demand for video content. Projective solves the pain of continuously managing shared storage overload, prevents orphaned or offline media files, removes duplication of files, enables both rushes ingest and project archiving, allows easy re-utilization of clips, and brings together collaborative features across different sites including “Review and Approval” functionality and virtual shared project environments. Strawberry brings project structure to media workflows across a hierarchy of distributed storage devices, while allowing the editors, and other creative users including freelancers, secure ease of access to projects and files. It provides deep integrations for NLE’s, coupled with an enterprise-wide search and view solution, embedded within the user NLE working environment. Strawberry’s project-based, intuitive workflows are now available in the cloud through Strawberry Skies for remote connectivity. The solution breaks down collaboration barriers and eliminates creative silos, reducing infrastructure costs and speeding up time-to-market. | Projective transforms post-production for media companies worldwide, making it easy to manage media, foster collaboration, and deliver projects faster—wherever your team works.At the heart of our offering is Strawberry, our Creative Project Framework, built to organize complex workflows with advanced search, robust metadata, and flexible project structures. Strawberry automates ingest, archiving, versioning, and clip repurpose, so editors can focus on creating content, not technical obstacles.Strawberry’s collaboration features enable secure virtual project environments, real-time feedback, and streamlined approval processes, even for distributed teams. With native integrations for Adobe Premiere and Avid Media Composer, editors use the creative tools they love, while teams benefit from enterprise-wide content search and role-based security.Hybrid solutions like Strawberry Skies enable remote collaboration with cloud connectivity, while Strawberry Multisite blends on-premises speed with cloud flexibility for scalable, global operations and disaster recovery.Projective powers results for top organizations—Arsenal Football Club streamlines highlights, Disney centralizes libraries, ZDF Digital manages fast-paced projects, and Pinewood Studios securely tracks assets across productions. At Projective we’ve made it our mission to revolutionize how creative teams work, every single day. Book your meeting to see how our solutions reduce costs, save time, and grow creative output.