Company Category: Attribution/Tracking Tools

Mobupps

Mobupps is a leading adtech company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers. We offer a comprehensive solution powering full-service, performance-driven campaigns. Through our award-winning cross-geo, cross-device network and proprietary tech like MAFO, i/RTB, and MobuppsX, we deliver measurable growth, transparency, and optimization, helping clients scale with precision and proven success. | Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over 16 years, Mobupps is a trusted name in the industry, tailoring marketing campaigns to the unique needs of businesses, offering solutions that integrate seamlessly across various industries and platforms. We aim to revolutionize mobile marketing globally and deliver exceptional value for advertisers and publishers, ensuring they meet their goals with unmatched precision and effectiveness.

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MetricWorks

MetricWorks drives the mobile advertising industry forward with a privacy-first measurement approach that user acquisition teams can rely on. The MetricWorks solution is not meant to replace your existing last-touch attribution measurement, instead provide measurements of your most important KPIs through the lens of incrementality.

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Lifesight

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modelling, incrementality testing & causal attribution – Helping them make better decisions that result in sustainable & profitable growth.

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Kochava

Kochava is the premier provider of real-time data solutions powering outcomes across every marketing channel. Our offerings support the world’s most performance-focused brands and platforms in achieving measurable growth. Through multi-touch attribution, modern marketing mix modeling, end-to-end campaign management, and AI-driven workflows, all backed by our acclaimed customer success team, Kochava helps clients verify results, predict what’s next, and take informed action. | Kochava is a real-time data solutions company offering leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters and achieve privacy-durable growth tailored to your unique KPIs. Kochava’s growth stack gives you control with a single source of truth across your omnichannel media mix and all connected devices.

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INCRMNTAL

INCRMNTAL is an AI-powered marketing measurement platform that reveals the true incremental impact of advertising without relying on user-level data. Using reinforcement learning, it identifies which channels actually drive revenue, helping advertisers allocate budget with confidence and scale what works.

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Geeklab

Geeklab helps mobile marketers grow by replacing guesswork with testing and clear data. With Audiencelab, solve the iOS attribution black box with creative-level attribution, so you know what to scale, what to cut, and where to spend in UA. With Geeklab, validate concepts, enable ASO A/B tests, and show what actually drives installs.

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Digital Turbine

Digital Turbine is unifying the full mobile ecosystem. In a landscape divided by closed platforms and fragmented open environments, we bring together advertisers and agencies, app owners, and device partners through on-device integrations, direct app partnerships, and intelligence powered by the Ignite Graph and DT iQ – turning rich data into actionable intelligence and optimized performance. DT’s platform delivers the scale, quality, and performance of a walled garden – without the walls. | Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world.

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Day30

Day30 helps subscription apps grow faster with better predictive signals. We predict key metrics like D30 CAC within 24 hours of install using machine learning, helping platform algorithms like Meta optimize better even with iOS signal loss. Our services include growth strategy, channel execution, and prediction as a service for in-house marketing teams, helping you optimize spend, improve ROAS, and scale smarter.

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Brown Boots Inc

At Brown Boots, we specialize in empowering publishers to maximize the value of their audience by facilitating direct relationships with advertisers. Partnering with us opens doors to a vast network, unveiling new opportunities for direct partnerships. By partnering with us, you unlock the immediate benefits of our existing network of relationships and gain access to our ongoing network expansion. Rather than depending on third parties to monetize your valuable audience, Brown Boots helps you

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