Melissa Bernstein, the visionary creative behind the wildly successful Melissa & Doug toy company, is at it again. This time for adults. Introducing Lifelines – a collection of physical tools designed for fast, fun, and effective stress relief using a revolutionary wellness technique called Sensory Immersion™. With Lifelines, Melissa has combined her innate genius for designing products with a sensory-based stress relief practice she discovered to help manage her own anxiety – and the result is the invention of a brand-new category of wellbeing. Science tells us that in tense moments, the fastest way to calm the body’s stress response is by tapping into our senses. In fact, 80% of stress relief starts in the body, not the brain. That’s why it can feel impossible to “think” your way out of stress. Lifelines’ collection of Sensory Immersion™ tools range from breathtaking essential oil blends to diffusers with patent-pending innovation and immersive journals – all designed to be irresistibly satisfying and send calming signals from your body to your brain. Because stress relief shouldn’t have to be stressful.
License 2 Play Inc.
Booth 2451 The core of License-2-Play’s business is distributing the world’s hottest brands, a role we have proudly played for more than 20 years. As a trusted partner to top retailers, creators, and licensors, License-2-Play specializes in identifying trend-driven products early and scaling them into high-performing retail programs across impulse, collectible, and seasonal categories. New for 2026 is MushyKinz, a creator-owned squishy collectible line fueled by massive fan engagement, with hundreds of millions of views on YouTube. Built organically through creator storytelling and community-driven content, MushyKinz represents the next evolution of collectibles, where fandom, play, and digital culture intersect. The brand brings strong kid appeal, built-in awareness, and repeat collectibility, making it a powerful addition to the License-2-Play portfolio. Complementing our distributor brands is a curated selection of trend-forward licensed properties chosen for their cultural relevance and proven fanbases. These include Domo, the iconic meme character whose instantly recognizable design and internet-native humor continue to resonate with Gen Z, Millennials, and collectors. With deep nostalgia roots and ongoing relevance in digital culture, Domo remains a powerful driver of engagement and sell-through. Also featured is Pembe the Pink Cat, a social-first phenomenon built on expressive emotion, positivity, and relatability. With 3 billion+ giphy views and engaged following across social platforms, Pembe connects deeply with fans through short-form storytelling that translates seamlessly into plush and collectible products that feel personal, comforting, and highly shareable. Rounding out the lineup are Jeep branded Ducks, inspired by the viral Jeep Ducking movement. What began as a grassroots act of kindness among Jeep Wrangler owners has evolved into a collectible celebration of community, adventure, and connection. Jeep branded Ducks transform an authentic fan tradition into a giftable, collectible expression with broad appeal and strong emotional resonance. Booth 2557 Innov8 Creative Academy is a toy and entertainment incubator dedicated to developing breakthrough concepts that captivate kids, collectors, and the culture. From idea to shelf, Innov8 mantra of “First. Best. Only” blends storytelling, design excellence, and play innovation to create original IP that stands out and endures. As the creator behind Deddy Bears, the 2025 Toy of the Year® winner, Innov8 has demonstrated its ability to build emotionally resonant brands with true cultural impact. Deddy Bears disrupted the plush category by blending dark humor, character-driven storytelling, and collectability. New for 2026 the Deddyverse brings Youtube and streaming content to fans, transforming humor, emotional honesty into a powerful point of connection. Innov8’s portfolio also includes a slate of hot IP such as Kreepy Collectibles brands LIMBZ, Plantz, and Gothic Girlz, which reimagine spooky-cute collectibles with bold personalities and visual edge. Cutsie Collectibles expand the universe with concepts like Miiro, inspired by the growing trend of emotional expression and self-reflection. New Bad Date Bears turn modern dating mishaps into humorous, cathartic collectibles. Fuzzy Wuzzy Onsies deliver cozy, character-led comfort in a highly giftable format. With a bold, future-facing approach, Innov8 Creative Academy continues to set the standard for what’s next in play.
Kawaii Slime Company
Kawaii means cute in Japanese and we put “kawaii” in everything we do! Founded in 2017 and rapidly growing since, we now offer our cute toys across the globe to select fine retailers. Why We’re Unique At our company, we live by the “quality first” philosophy, which drives us to produce the most adorable and superior compounds & toys for our esteemed customers. We meticulously scrutinize every step of the process, from ideation to production, to ensure that our products surpass the competition. We spare no effort or expense in delivering the most captivating and delightful creations possible! Founded in 2017 What began as a fun hobby in a home kitchen has since grown into a flourishing company, widely recognized for their unique spin on toys that exude an irresistible “kawaii” charm. With a talented and dedicated team leading the way, we have ambitious plans to expand into new and exciting avenues of the toy industry. Made in the USA At our company, we take immense pride in being a USA-based toy manufacturer, with our premium compounds crafted with care & precision in Henderson, NV. Woman Owned We take pride in being a woman-owned toy company that specializes in creating toys with an adorable “kawaii” aesthetic. Our founder, a devoted mother of three, is the driving force behind our company’s commitment to excellence, innovation and creativity that drives us forward each day. Our Company Mission We aren’t just making toys, we are building a community! You may know us because of our popular social media presence and our signature Slime toys, but we are much more than that. Our ultimate goal is to foster a lifelong connection with our customers. . As our community grows, we are inspired everyday to continue to create the irresistibly cute toys that we do. Our promise to you is that we won’t stop being passionate about our toys!
Kandico
Kandico is a toy company designing and manufacturing innovative, authentic toys & games. We believe in creating connections between customers of any age with our products, while being on the pulse of trends. Our mission is to generate “True Fun” with authentic play experiences. Our values are endless Curiosity, Integrity and Creativity.
Kaida Stationery Co.
Zhejiang Kaida Stationery Co., Ltd was established in 1992, located in Hangzhou, China. Over the past 32 years, Kaida have been engaged in the production of hundreds of products such as glue stick, liquid glue, white glue, color glue, glitter glue, slime, putty, tempera paint stick and acrylic pigment for professional buyers, importers, retailers and e-commerce all over the world. Having a strong commitment to quality, innovation, and customer satisfaction, Kaida has grown to become a leading manufacturer for glue&slime. The factory occupies a land area of 33,000 sqm, with built-up area 20,000 sqm. We have about 300 employees. Our market share distribution is 65% in the US, 20% in the Europe, and the remaining 15% in other regions. The company has passed ISO9001, BSCI, Smeta, CTPAT etc Quality, Social Responsibility and Security audits. Kaida is the member of AP, Wercs, Sedex. All products conform to USA LHAMA (ASTM-D4236) standard and European CE (EN-71) standard. Kaida is in the leading position in the high-end products of the industry.