Crazy Aaron’s® is more than just a brand—it’s a world of creativity, innovation, and hands-on fun that has been captivating minds of all ages for over two decades. What began with a single idea from Aaron Muderick, a young entrepreneur with a knack for invention, has grown into a beloved global brand known for its imaginative, high-quality products. At the heart of Crazy Aaron’s® is Thinking Putty®. Made in the USA with non-toxic ingredients, Thinking Putty® ignites creativity, relieves stress, and encourages hands-on exploration. Bounce it, stretch it, sculpt it—there’s no wrong way to play! It’s also a valuable tool for individuals on the autism spectrum and those with ADHD, offering a calming sensory experience and helping to improve focus through tactile engagement. But that’s just the beginning! Crazy Aaron’s® also offers an ever-expanding lineup of interactive play experiences, from mesmerizing Slime Charmers™ to calming Land of Dough®. From mix-in pieces, glow-in-the-dark effects, and even scented putties, every product is a multi-sensory adventure. Always striving to use new technology and innovative effects, Crazy Aaron’s® ensures its products stay fresh, exciting, and endlessly fun for everyone. We have also expanded our offerings with our Brand New PINCHIES, the most addicting fidget toy and game. brought to you by the innovative minds at Crazy Aaron’s! Crazy Aaron’s® is committed to blending fun with purpose. Many of the products are packaged by individuals with special needs, empowering a diverse workforce and fostering inclusivity. Sustainability is another priority, with eco-conscious packaging and materials that reflect a deep respect for the planet. Whether you’re looking for a calming fidget, a creative outlet, or a unique gift, Crazy Aaron’s® products spark joy and imagination at every turn. From classrooms and offices to homes around the world, Crazy Aaron’s® invites everyone to discover the magic of play—one tin at a time.
CraftTime LLC
CraftTime shines as a symbol of both creativity and affordability in the world of crafting. Stemming from a deep-rooted passion for artistic expression, our company was born with the goal of providing top-tier crafting materials to professionals and hobbyists alike, all at prices that resonate with every budget. CraftTime embarked on a mission to challenge the conventional standards of the crafting industry. Our skilled teams collaborate with over 140 esteemed factory partners to inspire innovation and excellence in every stage of design, production, and distribution. With an unwavering commitment to precision and quality, our teams breathe life into an eclectic range of products spanning General & Kids Crafts, Decorative Painting, Paper Crafting, Beading & Jewelry, Home Décor, and more. Every item serves as a testament to CraftTimes dedication to craftsmanship, offering our customers a wealth of inspiration. At CraftTime, the spirit of creativity knows no boundaries. We extend our heartfelt gratitude for joining us in our ongoing journey.
Cra-Z-Art/LaRose Industries LLC
Cra-Z-Art, based in Randolph, New Jersey, is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies. The Cra-Z-Art management team has over 150 years of experience in creating, manufacturing and marketing these quality items. After successfully leading the sale of his family’s toy company, RoseArt, Lawrence Rosen found that he couldn’t stay away from the industry he loved, so he started Cra-Z-Art in 2008 – the family has been in the toy industry for over a 100 years. Cra-Z-Art has grown quickly in sales, becoming a leader in classic toy and school supply products. The company produces and globally markets such popular toy items as Arts and Craft kits, Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer and Sparkle Girls Activity Kits, Disney arts and crafts, Magna Doodle, Snoopy Sno Cone, Giga Pets, Dissect-it and Spin Pops. The company has also opened an international sales office in England to support increased international growth. The key reason for the company’s success and longevity is being on the pulse of what kids crave. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market for children and adults to enjoy. Early in 2021, LaRose Industries, LLC, the parent company of Cra-Z-Art, announced it purchased RoseArt back from the Mattel toy company. The purchase was an important and celebratory milestone for LaRose and Lawrence Rosen as it reunited the RoseArt brands with the Rosen family. In 2023, RoseArt proudly celebrated its 100th anniversary. RoseArt brands include popular Scribble Stuff pens, Premium Art Supplies, Kodak jigsaw puzzles and USA Gold Pencils. Cra-Z-Art owns the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory, as well as manufacturing and distribution facilities in Jacksonville, Florida. The production facilities contribute to Cra-Z-Art’s goal of significantly increasing production of goods made in the U.S.A. The company has over 1 million square feet of manufacturing space domestically, the largest U.S. footprint in the industry. The conception, design and manufacture of high-quality, innovative products is an essential part of Cra-Z-Art’s family heritage. The company also sees tremendous growth that will keep them a key player in the industry for years to come as they extend product lines and explore new channels for distribution. Look for the full line of Cra-Z-Art products at retailers near you! Everyone at Cra-Z-Art wants you to be…ALWAYS CREATIVE!
Coco Village
Founded in 2018 by visionary parents, Coco Village addresses a previously unmet need in the North American market for minimalist and accessible children’s toys and furniture. Recognizing a significant gap, Coco Village innovated to create simple, gender-neutral, and affordable products that resonate with modern consumers. Today, Coco Village is a globally recognized brand that is considered a cornerstone in the industry. Their commitment to sustainability is evident in the use of high-quality, eco-friendly materials and their dedication to developing sustainable products. At the heart of the Coco Village mission is a profound respect for the environment, aiming to secure a better future for the next generations. | Founded in 2018 by parents with a clear vision, Coco Village was created to fill a gap in the North American market for minimalist, accessible children’s toys and furniture. The brand introduced simple, gender-neutral, and affordable designs that resonate with modern families. Today, Coco Village is a globally recognized name and a respected leader in the industry. Sustainability is central to its mission, reflected in the use of high-quality, eco-friendly materials and a continued focus on responsible product development, all with the goal of creating a better future for the next generation.
Clever Fox Play
At Clever Fox Play, we believe learning should be fun, engaging, and unforgettable. That’s why we create educational games, conversation cards, and activity kits designed to spark curiosity, build essential life skills, and bring families closer together. Our mission is simple: to help kids learn, play, and grow—one game at a time. By blending creativity, educational value, and playful design, our products deliver meaningful experiences that go beyond the table. Parents, teachers, and therapists trust Clever Fox Play to provide tools that foster social-emotional learning, critical thinking, and hands-on exploration—while keeping kids engaged and away from screens. Our product range includes: Educational Board & Card Games – From mathematics and trivia to teamwork and creativity, our games combine strategy, fun, and skill-building. Conversation Cards – Our sets help children build emotional intelligence, communication skills, and empathy through guided scenarios and thought-provoking prompts. Activity Kits & Craft Sets – Designed to nurture creativity and fine motor skills, our kits give kids hands-on ways to express themselves and explore their imagination. Every Clever Fox Play product is crafted with high-quality materials, kid-friendly design, vibrant illustrations, and meticulous attention to detail—all to inspire joy and curiosity. Since launch, Clever Fox Play has become a trusted partner for parents, teachers, and counselors who want to make learning fun, stress-free, and screen-free. At Toy Fair, we are proud to showcase our newest releases and bestsellers, including the Who? What? Why? conversation cards, Number Hunter math board game, and Guess the Animal card game. Clever Fox Play is more than just games—it’s a movement to transform how kids learn, grow, and thrive.
Carrera Revell of Americas, Inc.
A fascination for motorsport can start at a young age. That is why Carrera is offering car racing track sets for children with the First and GO!!! racing track systems. However, even advanced users can experience the Carrera feeling on the racing track with our Evolution, Dig132 and Dig124 systems. Experience pure driving fun with our remote-controlled vehicles. No matter whether you are a beginner or advanced: In our range, you will find a wide selection of remote control models for every age group and every skill level. Building models of vehicles of all kinds yourself is one of the most beautiful pastimes for technology enthusiasts in many countries of the world. High-quality kits, as offered by Revell, are characterized by faithful representations with many important details and high-quality workmanship. In addition, the descriptions provide information on the historical significance of the original. Cars, planes or ships ? At Revell, every technology fan will find the models that interest them most