stYpe is a global leader in camera tracking, object tracking, and rendering solutions for live broadcast, virtual production, and film. Built on real-world broadcast engineering, stYpe delivers the precision and creative freedom that modern productions demand. At the core of stYpe’s portfolio is RedSpy, an industry-defining optical camera tracking system now in its fifth generation, and Follower, a real-time motion capture system for talent and object tracking in AR, XR, and virtual studio workflows. StypeLand with GreenKiller delivers photorealistic chroma keying with exceptional edge quality, shadow preservation, and color fidelity. Now, LuxIQ™, stYpe’s patent-pending adaptive chroma keying technology, takes it further by automatically recalibrating keying parameters in real time as lighting changes, with zero operator intervention. Trusted by the BBC, Sky, Fox Sports, CBS, and many more, stYpe has powered some of the world’s most-watched broadcasts. In 2022, stYpe received the 74th Engineering, Science & Technology Emmy Award for StypeKit and RedSpy. Visit stYpe at IBC to see LuxIQ™ and more in action and discover what’s next in tracking, XR, and live storytelling. | stYpe is a global leader in camera tracking and virtual production technology, providing end-to-end solutions for broadcast, film, and live events. stYpe develops innovative systems that bridge creative vision with technical precision. Its award-winning products, including RedSpy, Follower, StypeKit, and StypeLand, empower productions with real-time camera and object tracking, seamless XR and AR integration, and automated workflows. From live sports and news to cinematic virtual sets, stYpe technology helps creators deliver immersive storytelling with unmatched accuracy, reliability, and creative freedom.
