About

About Sentry Insurance Company Whether you sell new or used machinery, offer repair services, or rent equipment to customers, we have coverages to protect your industrial equipment dealership. From bulldozers, to loaders, to backhoes, we understand you serve a variety of industries. And our insurance plans reflect that understanding. We write our property and liability insurance policies with construction equipment dealers like you in mind. We also offer 401(k) plans that attract, retain, and provide. It’s your dealership. We can help protect it. We’ve been building powerful relationships since 1904. If you’re like us, you don’t want to do business with a faceless institution. You want to know what motivates the people who move a business. You want to know who we are, and what we’re all about. We get that, because it’s how we do business too. We work to get to know our customers and their businesses. Why? Because it helps us provide the best possible insurance solutions. At Sentry—because we are a mutual insurance company—our business is built on a foundation of service to our policyholders. Although we’ve grown and changed a lot over the past 110 years, one thing hasn’t changed. We still work to serve our policyholders, and to help their businesses thrive. Our products and services are made possible by a dedicated team of associates, many of whom have been with us for decades. Over 2,000 associates in Stevens Point, Wisconsin—and another 4,000 around the country—work each day to help our policyholders prepare for the unexpected and plan for the future. Chairman and CEO Pete McPartland joined us in 2010 and since then has been providing forward-thinking leadership. Under his direction, we’ve refocused our efforts on positioning ourselves as a leader in the business insurance world. We’ve also expanded our distribution network by growing with select independent agents. We pride ourselves on providing individualized service to our customers. And one of the ways we do this is by using dedicated teams to serve specific industries. Over the years, departments have grown organically around our products and services.