About

About Priority Designs We fuse human‑centered design and regulatory rigor to deliver complex, Class II and Class III medical devices with a focus on patients, clinicians, and caregivers alike. We offer NPD services that ensure products are set up for success At PD we partner with our clients on all aspects of product development from early generative research through handoff for manufacturing, and everything in between. We’ve been in business for over 30 years, helping clients in Healthcare, Sporting Goods, Tools and Industrial goods, and consumer products realize the full potential of their products and services and bring them to market smarter, faster, and stronger. Our extensive experience in the tools and industry category goes back 30 years, with a team of designers, researchers, and engineers who have been laser focused on the industry. Our team knows your end users, and can help you strategize your product lineup, brand positioning, design, and execution all the way up to hand off for manufacturing. Priority Designs is an employee-owned, full-service product development consultancy helping global brands bring ideas from vision to validation, fast. With research, design, engineering, prototyping, and soft goods expertise all under one roof, we help medical, consumer, sporting goods, and industrial teams accelerate development, reduce risk, and deliver breakthrough products. Based in Columbus, Ohio, our 50,000 sq. ft. facility houses 70+ product development experts spanning industrial design, brand & strategy, mechanical, electrical & software engineering, UX/UI, human factors, and soft goods. Whether launching a new medical device, a next-generation sports product, or an industrial control system, our integrated approach shortens timelines and streamlines decision-making. We partner with R&D, marketing, and engineering teams to fill capability gaps, boost speed to market, and ensure design intent is preserved through production. CMD MedTech joins Priority Designs at MD&M West this year. CMD MedTech, also located in Columbus, provides systems engineering and technical leadership, quality, quality system, and regulatory support, compliance engineering (e.g., IEC 60601-1, IEC 62304), and project management. Priority Designs is an employee-owned, full-service product development consultancy helping global brands bring ideas from vision to validation, fast. With research, design, engineering, prototyping, and soft goods expertise all under one roof, we help medical, consumer, sporting goods, and industrial teams accelerate development, reduce risk, and deliver breakthrough products. Based in Columbus, Ohio, our 50,000 sq. ft. facility houses 70+ product development experts spanning industrial design, brand & strategy, mechanical, electrical & software engineering, UX/UI, human factors, and soft goods. Whether launching a new medical device, a next-generation sports product, or an industrial control system, our integrated approach shortens timelines and streamlines decision-making. We partner with R&D, marketing, and engineering teams to fill capability gaps, boost speed to market, and ensure design intent is preserved through production. CMD MedTech joins Priority Designs at MD&M West this year. CMD MedTech, also located in Columbus, provides systems engineering and technical leadership, quality, quality system, and regulatory support, compliance engineering (e.g., IEC 60601-1, IEC 62304), and project management.